Inaba Unveils Churu Terrine Hydrating, High-Moisture Dog Treat

After 10 years of redefining the U.S. cat treat category with its wildly popular Churu lickable treats, Inaba Foods has unveiled its hydrating, high-moisture dog treat designed with Inaba’s innovative focus on overall pet health.

“Our intent was always to build a global company that delights families and their pets, and while our story in Japan is known in more households, it’s what we’re doing today in the U.S. after 10 years that we’re excited to celebrate and promote with a year worth of events, promotions and activities,” said Yoko Sakugawa Vice President of Operations at Inaba Foods (USA).

“Churu changed how people think about treating their cats,” explained Francois de Ginestet, Director of Sales & Marketing, Inaba Foods USA. “With Churu Terrine, we’re bringing that same spirit of innovation and quality to the dog category; a treat that’s convenient, hydrating and designed for today’s active pet lifestyles and creating bonding moments between Dogs and Pet Parents.”

Inaba USA will showcase its 10-year story culminating with the new Terrine dog treats at the world’s most influential annual gathering made possible by the American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA). At Global Pet Expo (Booth #3868), the company will debut Churu Terrine™, a new high-moisture dog treat designed to deliver hydration, convenience and premium ingredients for today’s active pet lifestyles.

“It’s special to unveil Terrine at Global Pet Expo 2026 because the show floor is known as the home to the biggest brands, most in-demand influencers and the most savvy retailers connecting pet families to the products they love,” explained Stephanie Lundell Director of Sales at Inaba Foods (USA). We’re thrilled to add Terrine to the show’s lineup and look forward to answering all questions about the significance of this moment for Inaba USA.”

Inaba helped reshape the cat treat aisle with the introduction of the first tube-style, high-quality lickable cat treat, a format that quickly became a global favorite among cats and their owners. Now the company is applying that same innovation to the dog category.

A New Kind of Dog Treat

Churu Terrine features a soft, high-moisture texture that makes it easy to serve without mess or spills. Designed with convenience in mind, the portable format is ideal for walks, travel, training sessions and outdoor adventures.

The treat also includes psyllium seed husk for digestive support, while remaining low in calories and low in fat, aligning with growing consumer demand for functional treats that support pet wellness.