Pet Industry Sales Agency Right Way Reps Expands into the Mountain Region

Right Way Reps, a company that’s taking a more modern approach to sales repping in the pet industry, has expanded into Colorado, Wyoming, Utah, and New Mexico. The company currently reps such brands as Earth Animal, Austin & Kat, Raised Right, Savage Cat, HuggleHounds, Lord Jameson, Crumps’ Naturals and New Zealand Natural Pet Food Co. in various territories across the United States.

“Understanding the challenges from the point of view of both the brand and the retailer, we know that all too often great product innovations are brought to market in the pet industry without the support needed to make it successful,” said Adam Jacobson, co-founder and president of Right Way Reps.

Using state of the art technology, Right Way Reps provides their brand partners with visibility throughout the entire sales process to make sure they have the ability to measure their performance with total transparency.

“Each rep in the field has a device that’s connected to a software platform enabling them to see what’s happening in real time. All brand partners can review product placement and sales data from store visits via monthly reporting,” said Braeden Ruud, co-founder of Right Way Reps.

Right Way Reps was founded by the Ruud and Jacobson families. The Jacobson family has nearly 30 years of experience in the pet retail sector as owner operators of Pet Pantry Warehouse, an award-winning regional chain with stores servicing both the Westchester, New York and Fairfield, Connecticut counties.

The Ruud family founded Raised Right, a human-grade pet food company that works with veterinarian, Dr. Karen Becker to formulate “home-cooked style” whole food recipes that are high in protein and low in carbs with limited ingredients.