Pet Honesty Supplements Expand Presence to 5,000+ Stores Nationwide

Pet Honesty, a leading natural pet health supplements brand, announced the expansion of its omnichannel retail presence this spring. The brand’s products are now available chain-wide at national retailers Tractor Supply Company and Pet Supplies Plus, as well as in 875 independent pet stores. These include specialty pet retailers PetSense and Pet Suites, with further growth plans in this category underway. Already having a significant presence at Petco, Pet Honesty products can now be found in over 5,000 stores nationwide. This expansion furthers the brand’s mission in helping pet parents and their pets experience more joyful moments together.

“As the pet supplement market is growing with a greater preference for natural ingredients, Pet Honesty is excited to partner with popular retailers who value our unique, education-focused approach for pet parents who shop the category. We strive to assist pet parents in making informed decisions about the type of health supplement support best suited for their pet, both in-store and online,” said Dan Horner, vice president of sales at Pet Honesty.

Pet Honesty’s innovative packaging design within the pet supplement category includes a color-coded labeling system allowing for easy identification of products tailored to specific health needs. In addition, informative in-store displays and prominent callouts of key active ingredients on packaging fronts assist pet parents in selecting the most suitable health support for their pets.

Pet Honesty’s dog supplements, available both in stores and online, cover a broad range of health areas, including Digestive, Calming, Hip + Joint, Skin + Coat, Allergy and Multivitamins. The brand also offers award-winning dual-texture cat health supplements, which can be found on retailers’ ecommerce sites and in select Petco and Pet Supplies Plus stores.

Nielsen data presented at this year’s Global Pet Expo highlights 2023 trends showing true omni shoppers of pet food drive the most sales and are growing.