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True Hemp Pet Chews Heading to New Zealand


February 17, 2017

True Leaf Pet has entered into an agreement with Liberty Premium Pet Products of Christchurch, New Zealand, to distribute True Hemp innovative pet chews to Animates pet retail stores across the country.

While True Hemp is sold across North America and in England and Germany, this is the first time the product will be sold in the Asia Pacific region. Effective April 2017, True Hemp will be sold exclusively in all Animates stores throughout New Zealand, also via the Animates e-commerce website, and in Animates Vetcare clinics.

Animates is New Zealand’s largest pet retail chain.

“Liberty is proud to be representing True Hemp in New Zealand,” Liberty’s Managing Partner Carl Reese said. “With no other comparable hemp-based therapeutic dog products already on the market in New Zealand, we’re enthusiastic about the release of True Hemp and eager to see the response of dog owners to True Hemp.”

Hemp is coming into its own as health-conscious consumers worldwide recognize the benefits of the plant for themselves and their pets. True Hemp innovative chews come in three varieties: True Hemp CALMING to provide anxiety support, True Hemp HEALTH to provide antioxidant support, and True Hemp HIP+JOINT to provide joint support.

“The growth of the True Hemp brand has been the success story of 2016 for True Leaf Pet,” True Leaf CEO Darcy Bomford said. “We’ve doubled sales from quarter to quarter, and now we’re getting 2017 off to a great start working with Liberty in New Zealand. It’s hard to believe we’re now on three continents in only our second year.”

Liberty was established in 2011 and has warehousing and offices based in Christchurch, New Zealand. Liberty imports premium brand pet products from North American companies. Liberty services the entire geographic area of New Zealand (both north and south islands) and has strong supplier partnerships with New Zealand’s leading pet retail chains, including Animates.

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