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December 1, 2014

It’s refreshing to find lots of new innovation in what is typically a predictable market place governed by a plethora of offerings very similar in shapes, sizes and comfort options.

The long-awaited Loved Ones line from entrepreneur mogul Kathy Ireland finally debuted this year and didn’t disappoint.

Inspired by home decor trends and designed to provide the ultimate in relaxation and comfort, these beds cater to the individual sleep styles of dogs. Ireland partnered with Worldwise Inc to create her pet line.

“Anyone who has ever watched their pets nap knows that each individual pet has a certain position that seems to be his or her favorite for sleeping,” said Kevin Fick, CEO of Worldwise Inc.  “Some sleep on their side, others on their back, there are those that curl up tight, while others like to sprawl on their bellies. This collection recognizes these varying sleep manners.”

“Every piece is designed with comfort in mind and constructed to be durable. Inspired by home décor trends, the fabrics will coordinate with any home color scheme,” said Fick.

The collection features five designs in varying sizes from small to extra large and apart from the use of therapeutic foam, has added extras such as pockets for treats and handles for easy portability.
Also stirring things up is the new, patent-pending Blanketed Pet Bed from the Plush Pet Company based in Mission Viejo, Calif.

Jackie Schiel, president of the company and the bed’s designer has pandered to a dog’s instinctive nesting trait by stitching a large soft cuddly blanket into the interior of the bed.

“This allows dogs to circle and play with the blanket, even covering themselves in order to create the perfect sleeping spot before finally collapsing to snooze,” said Schiel. “The way it’s designed, they’re able to move it around without removing it from the bed and dragging it out. It also takes care of pets who love to lie on laundry as it replicates the feel of a full laundry basket.”

The bed is available in a variety of sizes and contemporary upholstery fabrics available for human furniture. The bed recently won a coveted Editor’s Choice Award from Cat Fancy magazine. Yes, cats love dog beds too!

Petmate has recently launched several new bed lines including a range called  Sporty Brights and a selection of self-warming beds.

When it comes to new beds, Patricia McCune, senior product manager of this category said that several key factors come into play on the design table.

“Apart from a pet’s sleep style, décor style is key. Pet owners look for beds that enhance their living spaces,” said McCune. “Then there are the added extras such as odor protection and self warming or self cooling features.”

When it comes to cooling and warmth factors, the Pet Therapeutic line of mats from Enchanted Home Pet have been designed to fit basic bed sizes.

“This technology is designed to offer an alternative noninvasive treatment for pets dealing with arthritis and circulation issues as well as post-surgery pain,” said Fred Silber, the company’s president.

For pet owners who want pet beds that mimic human furniture trends, Enchanted Home Pet makes a variety of sofas including a popular faux leather line of couches.

“These fit well with the therapeutic mats too,” he said.

Dog Gone Smart’s lines of beds in durable cotton canvas fabrics are now available in a new palate of colors on both the traditional rectangle styles as well as their loungers.

“Our beds are filled with AAA-grade, siliconized polyfill to maintain a high loft and eliminate fill bunching,” said Emily Zampello, maketing manager at Dog Gone Smart. “They also have our trademarked Repelz-It Nanoprotection technology to keep beds clean.”

Hugs Pet Products has the launch of a new rattan bed on their radar for early 2015.

“It’s made from a sturdy, hand-woven faux rattan with a coated metal cushion base,” said Scott Severson, the company’s vice president of sales. “It’s weatherproof and ideal for dogs up to 100 pounds.”

Mahar Manufacturing comes to the pet industry after 26 years of children’s cot manufacture.

“We crossed over in to the pet space because people started asking us to make cots for their dogs,” said Pam Majar, vice president. “Our dog cots are available in six sizes and six colors with 13 different leg colors. This means people can mix and match to customize a look. Assembly doesn’t require hardware. Our most popular color scheme is black with fuchsia legs.”

So to quote Hamlet, if your dog is going “to sleep, perchance to dream,” the pet industry has got your pooch covered.

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