New Study Confirms NEM Eggshell Membrane as Effective Canine Joint Treatment

Stratum Nutrition and their joint-venture partner, ESM Technologies, manufacturer of commercialized eggshell and eggshell membrane wellness ingredients, announced the publication of a new canine study evaluating their joint health ingredient, NEM brand eggshell membrane. The study was published in the Veterinary Medicine: Research & Reports journal.

According to a press release from the companies, the six-week multi-center, randomized, double-blind, placebo-controlled trial was conducted at eight different veterinary clinics to evaluate NEM’s efficacy, safety and tolerability in the treatment of sub-optimal joint function in dogs. Fifty-one privately-owned dogs having mild to moderate persistent sub-optimal joint function (e.g. difficulty in getting up from a laying position, a noticeable limp, impaired gait, difficulty in climbing stairs, etc.) received either oral NEM, 6 mg/lb. (~13.5 mg/kg) or placebo once daily for the duration of the study.

Stratum and ESM report that changes in joint function, joint pain and quality of life in the NEM group versus the placebo group were evaluated by both dog owners and veterinarians via either the validated Canine Brief Pain Inventory (CBPI) (owner assessment, 1 week & 6 weeks) or Veterinary Canine Scoring Assessments (VCSA) (veterinarian assessments, 6 weeks). Additionally, changes in serum levels of the cartilage degradation biomarker, CTX-II, were also evaluated at 6 weeks.

The companies announced the results showed that supplementation with NEM significantly reduced joint pain and improved joint function rapidly (CBPI 1-week) and demonstrated a lasting improvement in joint pain (VCSA 6-week) leading to an improved quality of life (CBPI 6-week). Moreover, a profound chondro-protective effect was demonstrated following 6 weeks of supplementation with NEM (CTX-II).

There were also clinically meaningful results from a brief responder analysis, demonstrating that a significant proportion of treated dogs will benefit substantially from NEM supplementation. The results of this peer-reviewed study were recently published online and can be found here.

“This canine study on NEM provides further evidence supporting NEM’s ability to modify symptoms of pain, and it provides an alternative to the use of pharmaceuticals which have known detrimental side effects,” said Kenneth J. Kopp, DVM, lead veterinarian for the trial.

Kevin J. Ruff Ph.D., MBA, CCRP and Sr. Director of Scientific & Regulatory Affairs for Stratum Nutrition also commented on the study in the press release.

“With so many dogs suffering from sub-optimal joint function, it’s important for dog-owners to have safe and effective treatment options like NEM,” he said. “It was particularly gratifying to learn of the chondro-protective effect in this study, as we believe this to be the first of its kind in naturally-occurring joint disease in dogs.”

For more information about this published study on NEM, visit

Starmark Pet Products Enters New Distribution Partnership with Pet Palette

Starmark Pet Products, Inc., announced a new distribution partnership with Pet Palette.  Effective September 2016, Pet Palette is the newest company to join Starmark’s team of distribution partners.  Pet Palette is a national distributor of specialty hard and soft goods, including USA-made treats for the entire pet industry.

“We know the Starmark brand is the right fit for us,” said Mike Dagne, President and COO of Pet Palette LLC.  “They bring the best interactive toys and training tools to the selection of products that we offer, and we feel this is an addition that our retailers will appreciate.”

According to Starmark, the company’s pet products reflect the way dogs learn and have fun, and create mental stimulation and interactive play toys, training tools and treats.

“Starmark is excited about the opportunity to work with Pet Palette,” the company stated in a press release.  “They open a new channel for those seeking Starmark products, and we feel they reflect our vision of offering quality pet products.”

For more information on Pet Palette, visit  For more information on Starmark, visit

SUNY Canton Expands Pet-Friendly Housing 

In response to increased requests for pet-friendly lodging this fall, the SUNY Canton Office of Residence Life has doubled the size of its popular Pet Wing in Mohawk Hall.

“Prior to this academic year, we had 70 beds in the Pet Wing,” said SUNY Canton’s Director of Residence Life, John M. Kennedy. “Growing demand led us to make the decision to add an additional 70 beds, which brings our total number of pet-friendly accommodations to 140 beds.”

Kennedy added that students can request to bring a variety of pets with them to live on campus, including cats, ferrets, rabbits, hamsters, gerbils and fish.

This unique housing option, which began in 1997, has helped earn the college several awards. SUNY Canton was twice named to’s Top 10 Pet Friendly Colleges list, and named the college as one of the best in the U.S. for animal lovers.

“SUNY Canton was a pioneer in pet-friendly housing,” Kennedy said. “Our mission has always been to enhance the community-like atmosphere that we are known for, and the Pet Wing plays an important role in achieving that.”

Hackmann Named Central Account Manager for TropiClean

TropiClean has recently announced Corey Hackmann as their Central Accounts Manager. Hackmann previously worked with TropiClean as their Inside Sales Representative and has been with the company for over two years.

“I’m thankful for the opportunity and I’m excited to get started in the new position,” Hackmann said. “I look forward to the new relationships and challenges ahead.”

Hackmann has been working alongside TropiClean’s Director of North American Sales, Paul LaRose, and previous Account Manager Josh Meyer as he gains a wealth of knowledge in his position, according to the company. TropiClean stated that it is confident in his expertise in the pet industry.

“Corey has brought great value to TropiClean by consistently going above and beyond with anything he sets out to do,” said Josh Meyer, current East Coast Accounts Manager and previous Central Accounts Manager. “His strong understanding of both distribution and retail channels will be a great asset in the central territory. I’m very confident that he will exceed all expectation.”

Study: Retailers Are Ignoring More Than 80% of Customers’ Social Media Requests

Statistics from the Spout Social’s Q4 2015 Index found that retailers failed to respond to more than 80 percent of consumer questions and requests on social media in the last year, particularly during the holiday shopping season. During the fourth quarter of 2014, only 16.35 percent of customer queries to retailers were answered.

Compounding the issue is the fact that consumers are more demanding during the run-up to the holidays. According to Martin Beck reporting for, there was a 21-percent increase in the number of inbound social media messages to retailers last year from the third quarter to the fourth. Sprout Social expects the same this year, predicting that the average retailer will get more than 1,500 messages on Facebook and Twitter during the holiday season.

According to the report, even retailers that regularly answer questions on social media struggle to keep up, taking an average of 12 hours’ response time. In addition, most business’ social media accounts are used for promotional messages more often than replies.

Sprout Social recommends that retailers up their response game, noting another study that found people are seven times more likely to respond to promotions after a brand interacts with them in a meaningful way.

“Social media is an integral part of consumers’ daily lives and a critical communication channel for brands to engage in conversation with their customers during the holidays,” said Sprout Social CMO Scott Brandt. “Whether answering a product question or confirming a customer’s gift order, brands have an opportunity to positively influence awareness, customer loyalty, positive sentiment and seasonal sales through social media engagement.”

Sprout Social mentioned certain social media platforms in particular as the most useful to address users’

“It’s worth taking a deeper look at customer service on Facebook since it is generally where people are seeking answers from retailers,” Sprout Social recommended. “Bottom line: You should be able to improve your response rates and times if you understand where people are reaching out to your brand in the greatest numbers.”

Find the original report from here.

Up Close with the Honest Kitchen

P3 Pet Trade Show to Present Steve Dale with Industry Excellence Award

Steve Dale, award-winning certified animal behavior consultant, radio host, author and pet foundation founder, will be the first recipient of P3 Pet Trade Show’s Industry Excellence Award. Urban Expositions, owners of P3 Pet Trade Show, will present the award to Dale during its debut edition, held August 24 to 25, 2016, at Navy Pier in Chicago, Illinois.

“We’re thrilled to recognize Chicago’s own Steve Dale at P3,” said Stacey Barrett-Brooks, show director of P3 Pet Trade Show. “Steve Dale has a proven track record for industry excellence through the numerous achievements that he has accomplished over the past few decades. Not only has he contributed to various columns, authored two books, appeared on national radio and television, but he also had the ability to reach more pet owners over the past few decades than any other pet journalist in America.”

The official award presentation will be held during the P3 Show Social after the show closes for the day on Wednesday evening at Navy Pier’s Beer Garden.

From hosting his two nationally broadcasted radio shows within Black Dog Radio Productions, Steve Dale’s Pet World and The Pet Minute, to formerly hosting Animal Planet Radio, to being the youngest person inducted into the Dog Writer’s Hall of Fame, Steve Dale has done it all within the pet community. Steve is a special contributor at WGN Radio, Chicago, hosting a program called Steve Dale’s Pet World. He served as an author for the national newspaper columnist in the Chicago Tribune for 21 years. Dale has made numerous TV appearances, including The Oprah Winfrey Show, National Geographic Explorer, a wide variety of Animal Planet programs and Superstation WGN-TV morning news. He is currently a regular on nationally syndicated HouseSmarts TV. As an author, Dale has published two ebooks, “Good Dog!” and “Good Cat!” and serves as the co-editor of “Decoding Your Dog,” written by the American College of Veterinary Behaviorists. He is a contributor to the textbook, “The Cat: Clinical Medicine and Management, and has written forewords and introductions to many books. Steve has written for many pet publications and is a columnist at Veterinary Practice News and CATster. Steve has earned multiple awards for his work, including the AVMA Humane Award, and is recognized as the youngest person to be inducted into the Dog Writer’s Hall of Fame. Recently named to the board of directors for the American Association of Human-Animal Bond Veterinarians (AAH-ABV), Steve also serves on the Board of the Winn Feline Foundation and is a past Board Member and ambassador of the American Humane Association. He is a founder and past Board Member of the CATaylst Council. He is also a scientific advisor at Pet Partners and is on the Advisory Board of SPCA Puerto Vallarta.

The P3 Show Social and awards presentation is open to registered retailers, exhibitors and industry guests; attendees and exhibitors must wear their badge to gain entry to the party. The P3 Show Social is co-hosted by Urban Expositions, American Pet Professionals, and Women in the Pet Industry Network.

In addition to educational programming and networking events, P3 is focused on bringing the industry’s newest pet products from every sector of the industry to the region’s retailers. The show has already attracted the support of leading industry distributors like American Distribution and Manufacturing Company, Phillips Pet Food & Supply and General Pet Supply, as well as a growing roster of top brands and industry innovators. A key highlight area of the show will be a special Incubator Feature Area showcasing prototypes and product innovations from brand new companies (less than 2 years in business) and inventors. The Incubator Feature Area will serve as an interactive forum for new manufacturers and inventors to exchange ideas and receive feedback from attending retailers on their designs and in turn for retailers to get a sneak peek at the latest innovations and product designs.

Arlee Pet Products Announces New Distribution to the Western U.S.

Arlee Pet Products, makers of premium bedding and accessories for pets, announced today that it has secured distribution agreements with United Pacific Pet (Fontana, California) and Animal Supply Company (Federal Way, Washington) to serve independent pet stores in the western areas of the U.S.

“We are very excited to partner with both United Pacific Pet and Animal Supply Company to bring our exciting new product line to independent pet stores out West,” said Ian Weiss, VP of Sales for Arlee Pet Products. “Both UPP and ASC share our vision to help grow the Pet Specialty channel of trade by offering top quality products that enhance the lives of pets and pet parents alike at affordable pricing.”

Arlee Pet Products, launched in October 2015 by Arlee Home Fashions, is a second generation family owned and operated company. Products are offered exclusively to Pet Specialty retailers under the Rover Rest, Doggie Décor and GoPets Brands. Arlee produces products that adhere to the company’s core principals of original design, manufacturing expertise, category acumen, wide distribution and flexibility. To learn more, retailers and distributors can visit or email

Three Dog Bakery Shows Strong Growth with New Locations and Market Expansion

After reporting strong revenue growth in 2015, Three Dog Bakery has already confirmed 10 new franchise locations for 2016 and hopes to sign another two before the end of the year.

Three Dog Bakery, the original boutique bakery for dogs, started in 1989 with one retail location. Since then, not only has the pet industry grown exponentially, but the “humanization” of pets has created a strong demand for freshly baked, gourmet treats. While a new chew toy might have been the extent of a dog’s birthday 25 years ago, now people are ordering cakes, cupcakes and other fresh baked items to celebrate.

“We’re taking a thoughtful, systematic approach to finding great franchise partners with optimum locations,” said Scott Ragan, President of Three Dog Bakery. “Our current franchisees are seeing such strong demand they’re looking to open additional bakeries in and around their markets.”

In the first quarter of 2016, bakeries opened in Nashville, Detroit and St. Louis. In June, new bakeries were opened in Toledo, Ohio (with a second bakery scheduled to open in 2017), Zionsville and Indiana (the fourth bakery in that market). Between July and November, new bakeries will open steadily in additional markets all across the country.

“Two of the bakeries opened last year were the direct result of interest from developers,” Ragan added. “It’s gratifying to know developers see Three Dog Bakery as an ideal fit for their retail developments.”

With seven franchise bakeries opening in 2015 and 10 scheduled to open in 2016, Three Dog Bakery shows strong momentum going into 2017. There are currently around 40 bakeries throughout the U.S. During the next five years, the goal is to increase the Three Dog Bakery retail network to over 100 locations.

For more information about Three Dog Bakery franchises, visit

Aquatic Experience Makes Call for Entries to International Shrimp Competition

The World Pet Association (WPA) presents the 1st International Shrimp Competition during its fourth annual Aquatic Experience in Chicago, Illinois, Nov. 4 to 6, 2016, at the Renaissance Schaumburg Convention Center. The competition is sponsored by Dennerle, JBJ Transworld Aquatic, Shrimp King and the WPA.

The 1st International Shrimp Competition will give shrimp breeders the opportunity to share their hobby with the greater public and exhibit different freshwater dwarf shrimp species and color morphs across ten categories. An international jury will judge all entries and winners will be publicly honored on the Aquatic Experience show floor on Saturday, Nov. 5 at 3 pm, including the top Shrimp King Award of $500. Additionally, designated competing dwarf shrimp will be included in the raffle being held on the show floor Sunday afternoon for all show attendees.

Contestants will compete in ten categories for $1,000 in prize money and the top Shrimp King Award, and all competitors will receive free admission to the Aquatic Experience show floor, experiencing “everything aquatic under one roof,” from saltwater and freshwater fish to marine plants and mammals.

Registrations for the 1st International Shrimp Competition are due by September 30, 2016. For complete contest rules, regulations and registration form, visit For more information and tickets to Aquatic Experience, visit

Royal Canin, Feline Associations Partner to Promote “Take Your Cat to the Vet” Day

According to research from Royal Canin, only one cat is seen by a veterinarian for every five dogs, even though 10 million more cats are owned in the United States. To help combat this gap in veterinary care, Royal Canin is launching the “Curiosity Saved the Cat” campaign, which issues a challenge to cat owners to become more curious about their cats’ health and pledge to visit the veterinarian this year by visiting It coincides with national “Take Your Cat to the Vet” Day on August 22, according to a company release.

According to, for every pledge taken through August 26, the company will donate a bowl of food to an animal shelter. Feline associations are lending their voices to the cause as well, with the American Association of Feline Practitioners, the CATalyst Council, the International Cat Association and the Cat Fanciers’ Association urging more attention to preventive care for cats.

“Cats are intelligent, inquisitive and comical companions, and cat professionals everywhere want to help people enjoy a happy and healthy lifelong relationship with them,” said Jane Brunt, DVM, executive director of the CATalyst Council and owner of Cat Hospital at Towson, Maryland. “Even though there are millions more pet cats than dogs in the U.S. alone, the disparity of health care between cats and dogs—and perhaps that cats even need veterinary care—will surprise many people. With the combined efforts of cat care professionals across veterinary, pedigreed cat and sheltering communities, cats will continue to delight our daily lives.”

To drive awareness to the cause, Royal Canin has created a PSA video featuring internet-famous felines titled “Curiosity Saved the Cat,” which can be viewed on Youtube.

Signature Pet Products Appoints New Eastern Sales Representative

Signature Pet Products, marketer and distributor of Hi-Tek Rations dog and cat foods, is pleased to announce the appointment of Scott Haff as Eastern Sales Representative for the company.

“Mr. Haff brings considerable sales and management experience in the pet food industry to the task,” read a company statement. “Most recently, he served as Senior Territory Sales Manager for Dogswell Pet, managing more than 400 independent retail accounts.”

Haff was also a Territory Sales Manager for The Nutro Company, a division of Mars Petcare, where he was the recipient of the 2010 Master of Seminars Award.  Mr. Haff is a graduate of Rutgers School of Business, where he earned his Bachelor’s Degree in accounting.  He earned his Associate’s Degree in Business from Middlesex County Community College.

Multipet Hires Social Media Manager

Multipet International is pleased to announce the addition of Alyssa Gawrych to manage all aspects of the company’s social media platforms.

Alyssa joins Multipet from Capwell+Co, where she built a strong media platform with over 55% growth in Instagram, Facebook and Pinterest followers. Additionally, Alyssa managed all social media platforms for Anderson Cooper’s daytime TV show.

“We are all excited to have Alyssa as part of our team,” said Mark Hirschberg, president of Multipet International. “Alyssa’s experience will help us to identify areas to expand our web presence as well as spearhead our strategy to convert our online fans into customers.”

Arlee Pet Products Announces Launch of the Comfurt Collar

Arlee Pet Products announced today that it has secured the exclusive license and distribution agreement for the Comfurt Collar, a patent pending, adjustable polyester fiber-filled recovery collar. Arlee Pet Products will market the Comfurt Collar exclusively to pet specialty as well as to the veterinary channel.

“Securing distribution of Comfurt Collar is consistent with our mission to offer products that enhance the lives of both pets and pet parents.” said Ian Weiss, VP of Sales for Arlee Pet Products. “Having a pet that suffers from skin allergies, hot spots or who has recently undergone surgery is stressful for all involved. We believe that the Comfurt Collar provides superior comfort and range of motion compared to traditional cone style or inflatable recovery collars.”

Arlee Pet Products, launched in October 2015 by Arlee Home Fashions, is a second generation family owned and operated company. Products are offered exclusively to pet specialty retailers under the Rover Rest, Doggie Décor and GoPets Brands. Arlee produces products that adhere to the company’s core principals of original design, manufacturing expertise, category acumen, wide distribution and flexibility. To learn more, retailers and distributors can visit or email

15 Find Forever Homes at Outdoor Retailer Summer Market

Fifteen qualified Ruff Adventure Dogs from Best Friends Animal Society and their SLC partner, Rescue Rovers, were matched with Outdoor Retailer show attendees looking for a little more adventure in their life.

Adoption and air travel fees were covered by Ruffwear through their two-year, $50,000 partnership with Best Friends. Each dog was also sent home with a new collar and leash. Since the program started in May of 2015, 50 homeless dogs have found their forever homes.

ruffwearThe organization thanked all those who supported this year’s adoptions through Outdoor Retailer shows, GoPro Mountain Games and Ruffwear’s Facebook page.

Ruffwear stated that it is committed to enhancing the lives of all dogs and their human companions through partnerships with Best Friends Animal Society and The Conservation Alliance. The company supports dog adoption to connect active dogs with active people and helps protect wild places to ensure there are plenty of open spaces to explore together.


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