Central Garden & Pet Announces Executive Appointment

Central Garden & Pet Company, a leading innovator, marketer and producer of quality branded products for the lawn and garden and pet supplies markets, yesterday announced the appointment of Nicholas “Niko” Lahanas as chief financial officer.

Lahanas has worked at Central Garden & Pet for over 10 years, holding a variety of finance positions within the company. He most recently served as a SVP Finance, Operations Management & Reporting and CFO of Central’s Pet Segment. Formerly he held positions as VP of Corporate Financial Planning & Analysis and Director of Business Performance, focusing on business unit profitability. Prior to joining Central, Lahanas worked in private equity and investment banking for over eight years. He holds a Masters of business administration degree from The George Washington University and a Bachelor of Arts degree in psychology from University of California, Berkeley.

Lahanas will report to President and CEO George Roeth.

“Niko is a proven leader who has been a valuable asset to the organization in helping it evolve and grow over the last ten years,” Roeth said. “His experience in many financial, strategic and operating aspects of the organization will be invaluable as Central seeks to continue its strong performance in the years ahead.”

Fromm’s Attention to Detail

Fromm explains the careful hands-on process that is used to make each bit of kibble.

Deepwater Distribution Group Partners with Central Pet Distribution

Deepwater Global Distribution has partnered with publicly traded Central Pet Distribution for exclusive nationwide distribution of eight new aquatic brands for the U.S. market. This partnership will give U.S. retailers easy access to these exciting brands, further growing the aquatic segment of the pet industry. Central Pet, the leading U.S. aquatics supplier, will handle all national distribution requirements so retailers across the U.S. can get easy access to Deepwater Distribution brands. Deepwater is the U.S. importer and exclusive brand representative for the brands: Aquaforest, Pacific Sun, Waterbox Aquariums, Redline Aquatics, BRIO Aquaponics, Tropical, COVE/Aquabee and Deepwater.

“This partnership will give retailers a refreshing new offering that will increase the retail store buying experience and will provide quality products that ensure hobbyist success,” said Dean Tapper, Deepwater VP of Sales.

Here is a bit about each brand:

Aquaforest: Marine salt, supplements, additives, testing and filtration media.  (Poland)

Pacific Sun: Electronic equipment including lights, dosing stations and filtration equipment. (Poland)

Waterbox Aquariums: European style, specializing in rimless aquariums and cabinetry.

Redline Aquatics: Saltwater filtration equipment; skimmers, reactors and acrylic accessories.

Brio: Urban Eco Garden. Turn-key aquaponic home system designed for the modern lifestyle

Tropical: Forty years of experience globally. Manufactures premium foods for fish and reptiles (Poland)

Cove/Aquabee: High-end saltwater filtration equipment and cleaning supplies. German made pumps.

Deepwater Aquatics: DC pumps for aquarium use.

Central Pet Distribution has already started stocking product and will expect to have all brands available nationwide in the next 90-120 days.

“I am truly excited about our new partnership. Deepwater is committed to offering brands for the U.S. market that provides great value for the retailer and consumer,” Deepwater CEO Richard Gilliland said.

New Scientific Study: Dogs Improve Social Skills for Children with Autism

The Human Animal Bond Research Institute (HABRI) and Green Chimneys announced the publication of a study exploring the effectiveness of an animal-assisted social skills intervention for children with Autism Spectrum Disorder (ASD). Research was conducted at Green Chimneys, a therapeutic school and treatment center for children facing social, emotional and behavioral challenges. Findings demonstrate that incorporating therapy dogs in social skills training is a valid approach to teaching children with ASD to engage with peers and improve social interaction.

“Not only do dogs appear to have a positive effect on children’s emotional states, but they can also be motivating factors that encourage social interaction and involvement,” said Dr. Joanna Becker, PhD, Sam and Myra Ross Institute Research associate and the study’s principal investigator. “Animal-assisted interventions are a valid approach for teaching children with autism spectrum disorders the skills necessary to engage with peers, family members, and the larger community.”

Dr. Becker, along with co-PIs Dr. Erica Rogers and Dr. Bethany Burrows, analyzed 31 Green Chimneys students ages 8-14 diagnosed with ASD and compared social and emotional functioning before and after the intervention. Students either participated in an animal-assisted social skills group or in a traditional social skills training group without an animal present.

Findings showed that the inclusion of dogs in social skills training was more effective than traditional programs. Specifically, participants who received the animal-assisted social skills intervention exhibited fewer social skills deficits overall, fewer restricted and repetitive behaviors and more typical social communication following the intervention. The study also found that participants who received the animal-assisted social skills intervention exhibited a greater level of change in social skills, perspective taking, theory of mind, and decreased feelings of isolation and depression.

“HABRI is proud to have partnered with Green Chimneys on this important research,” HABRI Executive Director Steven Feldman said. “HABRI will continue to fund innovative projects that expand our knowledge of the human-animal bond and the remarkable power of companion animals to improve our health.”

“The value of partnership with organizations such as HABRI is the opportunity to add to the growing pool of data demonstrating the benefits of integrating animals into therapy,” said Dr. Steven Klee, Green Chimneys associate executive director of Clinical & Medical Services.

Research Citation:

Becker, Joanna L., Rogers, Erica C., Burrows Bethany. “Animal-assisted Social Skills Training for Children with Autism Spectrum Disorders” Anthrozoös  30.2 (2017): 307-326. Web. 17 May 2017.

Olympus Partners Acquires Petmate

Stamford, Connecticut-based Olympus Partners has acquired Petmate Holdings Co., a leading supplier of a wide variety of non-food pet products to leading retailers. The company’s diverse product line includes crates and carriers, outdoor shelters, feeding and watering, and a wide selection of innovative toys. Petmate’s portfolio of branded toys and licensed products includes ChuckIt!, JW Pet and Jackson Galaxy. The company serves the market through a multi-channel approach which includes big box pet retailers, mass merchandisers, major e-commerce retailers, farm and ag stores, and specialty pet stores. Petmate designs, manufactures and distributes its diverse product offering from its facility in Arlington, Texas.

“Petmate is a highly attractive platform in the pet industry that is well positioned to capitalize on the industry’s growth through multiple sales channels,” said Paul Rubin, partner at Olympus.

“We are excited to invest in the company and look forward to working alongside Alice Tillett and the rest of the talented management team,” added Dave Cardenas, partner at Olympus. “We will continue to support the company’s history of growth through continued innovation as well as through strategic acquisitions.”

“We are happy to partner with Olympus and believe they are ideally positioned to support our next phase of growth and development,” Petmate CEO Alice Tillett said. “We look forward to working with them as we continue to focus on building out the leading pet products company and bringing innovative new ideas and products to our customers.”

Founded in 1988, Olympus Partners is a private equity firm focused on providing equity capital for middle market management buyouts and for companies needing capital for expansion. Olympus is an active, long-term investor across a broad range of industries, including restaurants, consumer products, healthcare services, financial services, packaging and business services.

Olympus manages in excess of $5.5 billion on behalf of corporate pension funds, endowment funds and state-sponsored retirement programs. The acquisition of Petmate marks Olympus’ eighth investment out of its $2.3 billion sixth fund.

The Olympus team included Paul Rubin, Dave Cardenas, Matt Boyd and Bohdan Tyshynsky.   Olympus was represented by Benjamin Clinger and Matthew Goulding from Kirkland & Ellis.

Reed Smith LLP represented Petmate. The Chicago-based Reed Smith deal team was led by Michael Lee and included Morley Fortier, Bob McCann and Amanda Mueller.

The Petco Foundation Honors Animal Welfare Organizations, Workers

The Petco Foundation gathered approximately 500 guests at this year’s “Celebration of Love” awards gala, which recognized seven organizations and individuals from across the country for their dedication, determination and actions to create lifesaving impacts for pets in need. Hosted by the animal-loving emcee, Jane Lynch (“Hollywood Game Night,” “Glee” and “Best in Show”), the evening also featured the first-ever “Innovation Showdown.” In partnership with the Jackson Galaxy Foundation, two organizations had the opportunity to pitch their innovative lifesaving ideas for pets to a panel of expert animal welfare investors.

“The Petco Foundation’s awards gala is an inspiring evening for all animal lovers,” Petco Foundation Executive Director Susanne Kogut said. “The organizations and individuals honored at this year’s event offered unique, eye-opening stories and testimonials of the dedicated hard work taking place across the country to create lifesaving communities for animals.”

Dog behaviorist Victoria Stilwell (“It’s Me or The Dog” host and author) and State Farm presented Karl Booker with the special “Unsung Hero Award” for his dedication to tirelessly working to save Lifeline Animal Project’s hardest-to-place dogs.

The other 2017 awards and recipients included:

Paul Jolly Compassion Award presented by Central Garden and Pet to the Kanawha-Charleston Humane Association: Located in Charleston, South Carolina, the association led a dramatic shift in saving animal lives. In 2012, the lifesaving rate was at 35 percent, jumping to 63 percent in 2014 and eventually to 91 percent in 2014, staying greater than 81 percent ever since.

(Photo courtesy of Sundin Photography)

(Photo courtesy of Sundin Photography)

Spay Neuter Award presented by Merrick Pet Care to the Los Angeles Coalition for Pets and Public Safety: The organization’s high-impact spay and neuter clinics, which first started in the city of Los Angeles, have expanded to the greater Los Angeles County, sterilizing over 100,000 animals, helping to reduce shelter intake in these often underserved communities.

Helping Heroes Award presented by Natural Balance to Mission K9: A Houston-based non-profit serving retiring and retired military working dogs, contract working dogs and other dogs who serve, was recognized this year for its work to reunite these heroes with their former handlers or adopt them into new loving homes.

Love Amplified Award presented by Petco to NBCUniversal Owned Television Stations for Clear the Shelters: In recognition of NBC and Telemundo owned stations marketing and community outreach efforts, in partnership with hundreds of animal shelters across the U.S. and in Puerto Rico, the stations’ “Clear the Shelters” pet adoption campaign was inspired by a local pet adoption effort spearheaded by NBC 5 (KXAS) and Telemundo 39 (KXTX) in Dallas-Forth Worth, Texas and expanded nationally in 2015, resulting in more than 70,000 pet adoptions.

Lifesaving Impact Award presented by Blue Buffalo was given to Atlanta’s Lifeline Animal Project: Recognized this year for achieving a nearly 90 percent save rate despite taking in more than 16,000 animals in 2016.

The Founder’s Award was presented by Lucy Pet to Brian Devine: As former Petco CEO and chairman, Brian Devine was honored this year for his creation of and commitment to the Petco Foundation.

“Receiving the Helping Heroes Award from Petco Foundation was such an incredible honor as well as a surprise,” Mission K9’s founder Kristin Maurer said. “The Petco Foundation has done so much for Mission K9 Rescue already by providing life-changing financial support that we never expected more. This award not only gives us legitimacy in the non-profit community, but it also makes us proud that people recognize our work with retired working dogs!”

Friday’s “Innovation Showdown” competition between animal welfare finalists the Brandywine Valley SPCA and Animal Care Centers of NYC (ACC) to present their unique ideas to save lives also drew attention from attendees and a celebrity and expert panel of judges that included Daymond John (“Shark Tank,” NY Times bestselling author, founder/CEO of FUBU, and presidential ambassador for global entrepreneurship under the Obama administration), Jackson Galaxy (cat behaviorist, author, entrepreneur, founder of the Jackson Galaxy Foundation and host of “My Cat from Hell”) and Susanne Kogut (executive director for the Petco Foundation).


(Photo courtesy of Sundin Photography)

Both Showdown finalists received investments from the Foundation to bring their lifesaving ideas to life, which included:

Brandywine Valley SPCA who presented “Mama in the Box,” a kitten feeding solution with a portable design to make care for bottle-baby kittens easier and safer.

Animal Care Centers (ACC) of NYC who pitched “The ACC Digital Shelter,” a digital kiosk experience that brings adoptable pets directly to where New Yorkers are as they go about their day. This interactive experience is designed to keep shelter pets top-of-mind.

“Building an active animal welfare community is the key to making a city the best it can be for our animals and the people who love them,” explained Risa Weinstock, president and CEO of Animal Care Centers of NYC. “By bringing ACC directly to the people through our digital shelter platform, we are giving our animals the best chance at finding loving homes. The lifesaving investment the Petco Foundation has made to make this idea a reality will touch the lives of all New Yorkers and help to end animal homelessness in New York City and across the nation.”

To help celebrate and honor all the finalists and award recipients, the awards gala also featured a paw-printed red carpet with “pawparazzi” and a photo booth for guests to capture selfies with adoptable puppies and kittens.

(Featured photo courtesy of Sundin Photography.)

Petland Hosts Breeder Tour, Conference for Consulting Veterinarians

Petland Inc. recently hosted a conference and breeder tour for Petland consulting veterinarians around the country. More than 100 people were in attendance for the two-day event in Indianapolis.

“It was very productive to get store consulting veterinarians from around the country in one room to talk about what Petland does and to take them to visit breeders,” Petland Vice President of Animal Welfare Brian Winslow said. “There’s nothing more important than having them see for themselves the standards of care we expect.”

The first day of the conference was dedicated to presentations by federal and state veterinarians and inspectors. Purdue University’s Dr. Candace Croney also spoke about the new Canine Care Certified voluntary standards program, developed by the Center for Animal Welfare Science at the university. The program establishes rigorous standards of care to be followed by professional dog breeders and is combined with third-party, independent audits of breeder operations.

The second day of the conference was devoted to tours of breeder facilities.

“I was pleasantly surprised at the tremendous turnout from Petland owners and their veterinarians where we were able to share some extremely helpful information about health care for puppies in this unique national forum,” said Georgia veterinarian Dr. Michael Akins. “I was also very happy to see Purdue’s Canine Care Certification process honor it’s first recipient, as well as hearing from the state veterinarian, USDA personnel, AKC officials and some fabulous kennels on our Breeder Tour. It was a great opportunity to once again see how hard Petland works.”


Family Pet Shows Acquires Connecticut Pet Show

Family Pet Shows, owned by Garri Promotions of Huntington, New York, has acquired the Connecticut Pet Show from Jenks Productions.

For the past 25 years, the Connecticut Pet show has been produced by Jenks Productions, based in Hartford, Connecticut. The transfer of ownership of this pet show is a friendly one from one family-owned business to another family-owned business, according to Family Pet Shows.

“We have been waiting to find the right person and company to take over our pet show, and we are very happy that the Garetano family at Family Pet Shows will continue with and certainly grow the Connecticut Pet Show,” said Dennis Jenks president and CEO of Jenks Productions.

“We are looking forward to continuing the Connecticut Pet Show with some improvements and additional shows within our show! First and foremost, we have moved the show to a pet friendly facility so now pet parents can bring their well-behaved leashed pets with them,” said Dennis Garetano of Family Pet Shows. “We have pets attend all our other shows in Pennsylvania and New York—everything from dogs, cats, potbellied pigs, miniature horses, ferrets—so we are very happy to make the CT show pet friendly now!”

The show will stay in Hartford but will move to the XL Center, making the show pet friendly and at a larger facility to offer more to Connecticut pet lovers this coming fall.

“The Pet Show has always been the premier event for Connecticut pet lovers,” Vice President of Jenks Productions Wesley Jenks said. “As our business expands we realized the Connecticut Pet Show would be best produced by Family Pet Shows, as they are the experts producing stellar pet events. We feel the Garetanos are positioned to take the Connecticut Pet Show to the next level.”

Family Pet Shows has been producing consumer pet shows for more than 20 years and currently has three shows in Pennsylvania (Greater Philadelphia Pet Expo, Lehigh Valley Pet Expo and the Morgantown Pet Expo) and two shows on Long Island (Long Island Pet Expo every September and the larger Long Island Pet Expo every March). Family Pet Shows says it is excited to add the Connecticut Pet Show to its roster and is a big addition to their company.

The Connecticut Pet Show, normally held in October, will now be held in November annually.   This year’s show dates are November 11-12, 2017

“Harford is the center of New England and fits perfectly into our expansion plans for Family Pet Shows,” said Karen Garetano of Family Pet Show. “We are looking forward to the show in November and already have many of our vendors and pet acts excited about the show.”

All attractions of the November 2017 Connecticut Pet Show will be announced soon.

National Animal Supplement Council Names Tropichem Research Labs a Preferred Supplier

Tropichem Research Labs, LLC has been named a Preferred Supplier by the National Animal Supplement Council (NASC). The NASC Preferred Supplier Program extends responsibility, accountability and uniformity upstream within the animal health products and services supply chain.

Under new ownership since late 2015, Tropichem Research Labs has made significant investments in people and equipment to advance product development, process technology and manufacturing capabilities.

“This recognition by the NASC, a trusted organization in the animal health industry, validates the efforts we’ve made and reflects the culture of continuous improvement and the commitment to quality at Tropichem,” CEO John Kane said.

Tropichem is an FDA and EPA registered contract manufacturer of medicated and non-medicated shampoos, conditioners, otics, sprays, mousses, pads, wipes, flushes, rinses and gels.  Flea and tick, oral care, odor reduction and routine grooming formulations are also available.

Pet Supplies Plus Opens its 400th Location

Nearly three decades after first setting up shop in suburban Detroit, Pet Supplies Plus has opened its 400th store this May in Coconut Creek, Florida. This marks the 15th store opening this year for the largest pet franchise in the country, with another 40 expected before the end of the year.

The company celebrated its 400th opening when it opened its doors May 19 at its new Coconut Creek location. Grand opening festivities will be held June 3-4.

Driven by people across the United States consistently seeking ways to improve their pets’ lives and treating them as true members of the family, consumer spending in the pet industry has skyrocketed to an estimated $69 billion in 2017. Pet Supplies Plus is catering to the rising number of pet parents by offering high-quality, all-natural pet foods, treats and products at all 400 of its locations across 31 states.

“The 400th opening of Pet Supplies Plus not only shows our year after year company success, but also how the pet industry has no signs of slowing down,” Pet Supplies Plus CEO Chris Rowland said. “We have every intention of continuing to serve neighborhoods all over the country with our high-quality products and impeccable customer service for years to come.”Pet Supplies Plus 2

Coming off a successful 2016 that featured 75 franchise agreements, Pet Supplies Plus has already expanded into new states in the last six months, including California, Colorado, Oklahoma, Kansas and Iowa. Founded in 1988 on the idea that convenient, quality service for busy neighbors was lacking in the pet industry, the pet retail store is now expecting to reach 500 stores in the back half of 2018.

Pet Supplies Plus is focused on continued expansion in neighborhoods all over the country while also actively seeking qualified franchise partners to develop its presence in Florida, Houston, Atlanta, Virginia, New England, New York, California and the Northwest region, primarily Oregon and Washington.

“We offer premium products, knowledgeable staff and a special focus on personally connecting with pets and pet parents at every one of our stores,” said David Leonardo, senior vice president for Franchising at Pet Supplies Plus. “Our consistent year-over-year success proves that our hyper-local business model is an overwhelming success and we are looking forward to growing quickly in local communities everywhere.”

For more information about Pet Supplies Plus franchising opportunities, visit petsuppliesplus.com/franchise or contact Steve Olson at (734) 793-6532.


Lucy Pet Launches Retailer Recognition Campaign

Lucy Pet knows there is nothing like shopping at your local pet specialty store for pet food and supplies. The ability to bring your pet into the store, speak with a knowledgeable employee and find fun new products is all part of the pet parent experience.

In an effort to recognize the efforts of some of the truly outstanding pet specialty retailers across North America, Lucy Pet is looking for pet owners’ help to identify their favorite neighborhood pet store.

“Tell us what makes that store special to you! If we pick your entry, you will win a free bag of Lucy Pet Formulas for Life pet food plus valuable coupons,” according to the company. “Plus, if your store is chosen, the store will win $300 worth of Lucy Pet Formulas for Life Dog & Cat food.”

“At Lucy Pet, we believe that brick and mortar pet specialty stores offer the best shopping experience to pet parents,” Lucy Pet Products Executive Vice President Rick Rockhill said. “Local pet stores have friendly and knowledgeable store staff, innovative and differentiated products, pet services and education; you cannot get this experience from shopping online. Lucy Pet wants to recognize the best pet specialty stores by letting consumers vote. Our products, such as ‘Lucy Pet Formulas for Life’ dog and cat food, to Cats Incredible litter, are great examples of truly unique products that can be found at your local pet store.”

Consumers can nominate their favorite pet store here, and a winner will be selected each month.

Wagz Showcases World’s Smartest Dog Collar at BlogPaws 2017

Wagz, Inc announced that it is a sponsor at the 2017 BlogPaws Social Media and Blogging Conference in Myrtle Beach, South Carolina, which is taking place May 18-20. BlogPaws is the where pet influencers can share, network and learn; and Wagz will be showcasing its smart dog collar that is the first of its kind to hit the market.

Wagz is a smart dog collar and app that helps owners stay fully connected to their dogs. Wagz tracks everything about your dog’s well-being, including activity, barking, exercise, food and location, while enabling live HD video streaming, patent pending invisible leashing and geofence containment.

“The idea for the Wagz smart dog collar came about when my dog ran away,” Wagz CEO Terry Anderton said. “When we finally found her, I realized that there had to be a better way for owners to stay connected to their dogs. So I set out to create a team of veterinary experts, technologists and pet lovers to design and build a collar and app that gives owners unparalleled visibility into the safety, health and happiness of their dog. We live in a wireless world, and our dogs deserve the freedom to explore safely and humanely. There is nothing on the market with this level of technology, and we are so passionate about the impact it will have on dwagzogs and owners everywhere.”

Attending BlogPaws gives Wagz an opportunity to network and learn from hundreds of pet influencers in the industry.

“The Wagz team is so excited to be sponsoring BlogPaws this year,” Wagz Vice President of Marketing Colleen Daigle said. “With so many leading minds together in one space, we hope to form partnerships that will help accelerate our mission of creating safer, healthier, happier dogs.”

The Wagz smart collar will be launching in November 2017, but the team has a fully functioning product to demo at BlogPaws.

Labrador Retriever Most Popular Breed 26th Year in a Row

The Labrador retriever does it again! The American Kennel Club (AKC), the nation’s largest purebred dog registry, has announced that the intelligent, family-friendly Lab firmly holds on to the number one spot on the most popular list for a record-breaking 26th consecutive year.

While the Labrador retriever continues its reign as America’s dog, the Rottweiler has been slowly but surely rising up the list over the past decade. The confident, loyal and loving Rottie was the eighth most popular breed in 2016, its highest ranking since landing at number two in 1997. The Rottweiler has risen nine spots over the past decade and is poised for a comeback.

“The Labrador retriever has a strong hold on the top spot, and doesn’t show signs of giving it up anytime soon,” AKC Vice President Gina DiNardo said. “The Lab is such a versatile dog that it’s no wonder it makes a great companion for a variety of lifestyles. Keep your eye on the Rottweiler, though. It’s been quietly winning hearts over the past decade.”

In addition to the country’s most popular, terriers were on the move in 2016. The russell terrier jumped a substantial 14 spots (104th to 90th), the rat terrier rose five spots (101st to 96th), the parson russell terrier rose two spots (111th to 109th) and the dandie dinmont terrier jumped five spots (172nd to 167th).

See below for AKC’s top 10 most popular breeds in 2016, along with the 2015 comparison:


2016 Most Popular Dogs in the U.S. 2015 Most Popular Dogs in the U.S.
1. Labrador Retriever 1. Labrador Retriever
2. German Shepherd Dog 2. German Shepherd Dog
3. Golden Retriever 3. Golden Retriever
4. Bulldog 4. Bulldog
5. Beagle 5. Beagle
6. French Bulldog 6. French Bulldog
7. Poodle 7. Yorkshire Terrier
8. Rottweiler 8. Poodle
9. Yorkshire Terrier 9. Rottweiler
10. Boxer 10. Boxer

Petco Foundation Gives $400K Grant to Lynchburg Humane Society

The Petco Foundation has awarded the Lynchburg Humane Society in Lynchburg, Virginia, a $400,000 grant so that the society can support its No Kill VA initiative, which is aimed at reducing euthanasia in designated communities throughout the state.

The $400,000 investment will be paid out in two installments of $200,000 this year and next.

“The Petco Foundation is an amazing organization that has helped save the lives of countless companion animals across the nation with their support,” Lynchburg Humane Society Executive Director Makena Yarbrough said. “We are so grateful for the backing of the Petco Foundation and their enthusiasm for helping Virginia pets through this Lifesaving investment.”

The Petco Foundation investment will be used to assist with low cost spay/neuter and medical services, transport assistance, training, mentoring and consulting services and the creation of No Kill VA support services to build relationships and coordinate efforts in the state to help save more companion animal’s lives, according to the Lynchburg Humane Society. The programs will be focused on targeted communities throughout Virginia with high euthanasia rates as well as local areas such as Pittsylvania, Campbell and Amherst needing additional assistance to reduce the number of pets euthanized.

According to Yarbrough, the humane society’s application to the Petco Foundation’s grant program was comprehensive and had a clearly defined budget and plan to show how the group would use the money to save lives.

The Petco Foundation agreed.

“At the Petco Foundation, we know that the greatest lifesaving impact is made when we work together toward our goal to save more animal lives. This is why it is our honor to invest in the Lynchburg Humane Society,” Petco Foundation Executive Director Susanne Kogut said. “We love that achieving lifesaving success in their own community wasn’t enough and are heartened to see an organization like Lynchburg Humane Society take action to help other communities across the state realize the same lifesaving success. If every successful organization did this, imagine how many more lifesaving communities could be realized.”

Yarbroug expects the grant to positively impact “thousands and thousands” of animals. The check presentation will be held at the Petco Store at the Lakeside Crossing Shopping Center in Lynchburg on Wednesday, May 24, at 1 p.m.

Pet Age to Hold Webinar on Marketing

On, Thursday, June 8, Pet Age will be holding the third part of its six-part “Business Enhancement Webinar Series” with the webinar titled, “Marketing to Boomers and Millennials—Unlock the Key to Growth for your Pet Business.” It will be held 11 a.m. to noon EDT.

Retail will continue to be driven by the needs and preferences of two prominent generations: baby boomers and millennials. In this webinar, learn what marketing messages are most effective when connecting with these two groups. What tactics and tools are the ones that will resonate most effectively and efficiently as you market your business to these distinct and separate demographics? How will they drive sales and profits for your retail business for years to come? Hear insight and walk away with some great ideas you can implement in your business in this one-hour webinar.

The free webinar is produced by Pet Age and Pet Store Pro and presented by Lynn Switanowski, founder and president of Creative Business Consulting Group, (CBCG) a Boston, Massachusetts-based retail strategy consulting firm.

Register here.


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