Pet Valu’s Annual Fundraiser Breaks Donation Record

Pet Valu, a specialty retailer of premium pet foods and accessories, collected pet food and supplies for local homeless animals as part of its annual “Thanks for Giving” collection drive this November, raising a total of $477,568 in donations—three times the amount that the campaign raised last year.

As a result of the month-long campaign, Pet Valu’s popular $5 Feed-a-Pet for a week promotion raised $344,608 in donations alone, helping to feed 68,921 pets. Pet Valu also accepted pet products and food supplies in-store, amounting to $132,960 in donations.

As each Pet Valu store partnered with a local shelter or rescue to be the recipient of their collection, all customer contributions stayed in their respective communities and directly supported local homeless animals.

“The record-breaking numbers from this year’s Thanks for Giving campaign are remarkable and a true testament to the dedication and generosity of the entire Pet Valu community,” said Joe Dent, chief store operations officer at Pet Valu. “By purchasing the $5 food packages that will feed a dog or cat for a week, as well as all the pet product donations, our community has brought joy and holiday spirit to animals that might not otherwise get that.”


Humanization Trend Driving Luxury Goods for Pets

With the majority of global consumers considering pets to be part of their family and concerned about their pets’ looks, there are increasing opportunities in luxury goods for pets, says GlobalData, a leading data and analytics company.

According to a GlobalData consumer survey, 77 percent of consumers worldwide consider their pet(s) to be a member of their family, with 55 percent of global consumers stating that the appearance of their pet(s) is either very or quite important.

“Indulging pets has been a popular concept for years, where owners want to give their pets the best quality products that are functional and essential to caring for an animal, even if these products were at the luxury end of the spectrum,” said Mayu Teevan, consumer analyst at GlobalData “Increasingly, people are delaying having children, which creates more financial freedom and fewer time constraints, ultimately driving the pet humanization trend.

“Now, even if a product or experience holds no true functionality, consumers want to treat their pets, mirroring how consumers buy products for themselves as a reward based on desire, and not necessity,” Teevan continued. “Some luxury products can be seen by the owner as enhancing their relationship with their pets, by being able to share the same experiences…”

Huxley & Kent Announces New Designs for Lulubelles Spring 2018

Huxley & Kent announced eight new designs for its spring 2018 toy additions. Arriving in April are parody toys in 7-Pup, Barkers Mark, Dr. Pooper as well as beloved icons of a chocolate strawberry, Gordon Gecko and a perennial favorite, DJ Duck.

The Lulubelles line is further expanded with a new Sock Monkey in Pride knit, which is available in baby size (Freddy) or adult size (George). This brings the offering of sock monkey designs to a total of six.

The Lulubelles brand is known for using quality materials that are reinforced with a mesh liner and double stitched seams for longer wear and better durability.

Huxley & Kent is distributed exclusively through Pet Palette.

Ziwi Adds New Customer Service Rep, Sales Admin

Mackenzie Shell has joined the North American team of New Zealand pet food manufacturer, Ziwi, where she offers best-in-class customer service to the company’s North American customers, manages distributor communications and provides administrative support to their expanding sales organization.

Shell managed a Kansas City pet specialty retail store for the past three years, developing in-depth knowledge of pet nutrition, as well as insight to the needs of both consumers and industry professionals. In addition to her full-time role with Ziwi, Shell is pursuing a marketing degree through Park University.

Brick-and-Mortar Retailers Finding Ways to Survive in Online Times

Digital sales are at an all-time high. In fact, Adobe Digital Insights reported that shoppers spent $5 billion in 24 hours on digital platforms this Black Friday. While digital spending was record-breaking this year, brick and mortar stores also fared well, with foot traffic having “decreased less than 1 percent when compared to Black Friday 2016,” according to ShopperTrak and as reported by CNN Money.

But with digital sales so high, many question how brick-and-mortar retailers can survive and thrive.

eMarketer has good news for those questioners. The market research company found brick and mortar retailers did see holiday gains—those that have invested in their online presence that is.

For example, “between November 1 and December 1, Target has seen its online sales surge 47 percent, increasing its share of the market by 0.47 percentage points to 3.17 percent from a year earlier, according to Slice Intelligence,” eMarketer reported. Some steps the brick and mortar retailer has taken to make up the ground between online-only retailers like Amazon include having its physical stores play bigger roles as online fulfillment centers and “introducing a mobile payment feature within its online app that in-store shoppers can use for faster check-out while combining Target’s online Cartwheel savings offers and weekly ad coupons,” e-Marketer said.

For more information, view the full story on eMarketer.

5th Annual Aquatic Experience – Chicago Sees Increase in Attendance

The World Pet Association (WPA) is thrilled to announce a 21 percent increase in reported attendance at its fifth annual Aquatic Experience – Chicago, held November 3-5 at the Renaissance Schaumburg Convention Center.

At Aquatic Experience – Chicago 2017, a total of 139 exhibitors filled the show floor, showcasing the latest in aquatic trends and products alongside local and national hobbyist groups, livestock and equipment experts, and the industry’s best and trend-setting manufacturers. The Aquascaping Live! Contest participants competed in two categories (Nano or Large tank) for $3,900 dollars in prize money. First place winners in the Large tank category were Brady Kerewich, Phil Kerewich and Jake Zucker; first place in the Nano tank category went to John Pini. The 2nd International Shrimp Contest Shrimp King Award went to Silane Dilwyn Tng, and the grand prize of $500 was awarded to Mario Toromanovic for Best of Show in this year’s American Cichlid Association Fish Competition. For a complete list of winners please visit

“Thank you to all attendees who have continued to exceed our expectations in Chicago every year,” WPA President Jacinthe Moreau said. “We’re thrilled to be expanding into the East Coast market next year and to be moving the show to the Meadowlands Exposition Center just outside of New York City. We already have a great aquatic presence at our America’s Family Pet Expo and SuperZoo shows in the western U.S.; this move expands our support of the aquatic industry across the entire country.”

This year’s show hosted the return of the only traveling sea lion experience in the United States, Sea Lion Splash; the educational Fish from Around the World exhibit; an electric eel display; a jellyfish touch tank; and a Kid’s Aquarium Contest. Guests also learned from aquatic experts as they attended seminars featuring high-profile speakers addressing intermediate level information to advanced aquatic issues.

Aquatic Experience – Chicago 2017 was supported by: Platinum Level – Aqueon, Coralife, Kent Marine; Gold Level – Fluval, Hikari Sales USA, Inc., Segrest Farms; Silver Level – DrTim’s Aquatics, Fritz Aquatics, Industrial Test Systems, Inc., Rod’s Food, Southwest Cargo, Tetra, Two Little Fishies, Zetlight. Media Partners include: Aquarium Hobbyist Magazine/Reef Hobbyist Magazine, BlueZoo TV, Pet Age, Pet Business, Pet Product News, Reef Builders, Reef to Rainforest Media (Amazonas/Coral) and Tropical Fish Hobbyist.

Plans are already underway for the sixth Aquatic Experience, set to debut at the Meadowlands Exposition Center in New Jersey, just outside New York City, from October 19-21, 2018.

Soggy Doggy, LLC Expands Distributor, Partners with Southeast Pet

Soggy Doggy Productions, LLC, an originator of innovative wet-dog solutions, announced a new partnership with Atlanta-based independent distributor, Southeast Pet. Soggy Doggy is proud to now be Southeast Pet’s exclusive provider of wet-dog solutions.

Since 1975, Southeast Pet has grown parallel to the pet industry, understanding the steady growth, development and consistently-changing demands from pet parents.

“We are excited to now offer Soggy Doggy and their line of unique wet-dog solution products to our retailers,” said Pete Cooper of Southeast Pet.

Southeast Pet will be offering pet specialty and independent retailers in the southeast Soggy Doggy’s complete range of super durable, velvety-soft chenille fiber, award-winning products including: The Soggy Doggy Doormat, Super Shammy, Super Snoozer dog bed, Slopmat and Slobber Swabber.

“We are excited to be partnering with Southeast Pet offering their loyal customers our messy dog solutions” said Jo Rein, Soggy Doggy Productions, LLC’s CEO. “Their years of experience and excellent reputation in the pet industry are something you can’t put a price tag on, and our hope is that we can both grow in this new chapter.”

Butler Automatic Introduces Enhanced Register Sensor for SP1 Automatic Film Splicer

Butler Automatic, the inventor and global leader of automatic splicing solutions, announced it has developed an enhanced register sensor for new and existing SP1 Automatic Film Splicers. The new register sensor improves upon the previous sensor’s accuracy and reliability and features software that more precisely controls the splice position, thereby reducing packaging film waste.

The register sensor in the SP1 Automatic Film Splicer uses registration marks on the film to provide an automatic, in-registration butt splice. In doing so, the splicer provides the downstream process with a consistent product pitch or imprint spacing, eliminating the need for re-registering the film in the process after a splice. The register sensor is critically important to minimizing film waste.

Butler’s new register sensor delivers a wider range of sensing and has proven to be more reliable in distinguishing between similar colors than the prior generation. As a result, manufacturers are now able to have print across the full width of the film, even when the print is similar in color to the black register marks.

Additionally, while the prior design required the operator to physically relocate the sensor in the in-web direction when adjusting between products of different length or pitch, the new control software allows the operator to achieve the same result simply by entering an offset value on the touch screen user interface. This enhancement allows operators to locate the splice in different positions on the final product more easily.

The new register sensor is available as an option on any new Butler SP1 Automatic Splicer. In addition, it is available for retrofit with any Butler SP1 Splicer that shipped with the factory-installed Bi-Directional Registered Splice Option and also has a touch screen user interface. In these machines, it provides the full functionality when installed as a retrofit. The retrofit includes replacement of the sensor head with the new head and amplifier and upgraded controls and user interface software to support the registration offset functionality. Customers with older splicers who desire improved resolution can contact the Butler Service and Parts Department to check for retrofit compatibility.

Treat Planet Moves Headquarters to Meet Increase in Demand

Treat Planet, a subsidiary of Evergreen Holdings, LLC, has expanded its operations and moved its headquarters to meet an increase in demand for production and distribution.

Co-owners Doug Martin and Sherry Huber say they are excited about the potential of the new location. According to Martin, “the move aligns Treat Planet with the company’s goal of being the number one premium specialty dog treat manufacturer in the industry.”  Huber added that “the new location allows for future growth while fulfilling all of our company’s current needs for enhanced production and inventory control.”

The new offices are located at 3159 Rider Trail South, Earth City, Missouri 63045.

VCA Animal Hospitals Offers Free Boarding for Pets Affected by Southern California Wildfires

VCA Animal Hospitals announced that select VCA hospitals in Southern California near Los Angeles are offering free boarding assistance for small animals, including dogs, cats, birds and pocket pets, to families who are impacted due to multiple wildfires burning in the area, including the Thomas, Rye, Creek and Skirball fires that have resulted in major evacuations.

“Our thoughts are with the many families who are being impacted by these wildfires,” said Art Antin, chief operating officer of VCA Animal Hospitals. “We are extending free boarding for family pets that have been displaced by these fires so families can feel confident their pets are safe and focus on their priorities during this critical time.”

Boarding assistance at participating Southern California hospitals that are in close proximity to the fire areas is based on space availability. Pets should be current on vaccinations, but in case they are not, VCA veterinarians will update vaccinations free of charge. VCA Hospitals will also offer a free health assessment exam for pets that have been evacuated or displaced because of the fires.

Pet owners are encouraged to contact the American Red Cross or visit or call 1-800-VCAPETS to check availability for boarding assistance in the affected areas.

VCA Animal Hospitals also had select VCA hospitals in southeast Texas offering free boarding assistance for small animals, including dogs, cats, birds and pocket pets affected by Hurricane Harvey, such as Abby (pictured above), as well as southern California’s Canyon Wildfire back in October.

Pet Pill Stasher PillStashios Expands Production

Minnesota-based company PillStashios; an edible container for administering capsules, powders and liquids to canines; is expanding production to match the growing demand of its six product offerings.

PillStashios are made in America and are designed to conceal scents with its patented Smell Lock technology. The hollow, edible container boasts a simple snap lid that locks in medicines, vitamins and other supplements while offering a woof-worthy flavor profile for the pup. With just three simple steps—stash, snap and serve—it’s never been easier to hide pills for dogs. Plus, the edible containers contain all-natural, gluten-free, soy-free and grain-free ingredients and are packed with protein, fat, fiber and moisture, making it a healthy wellness “treat” for pups.

As production grows for PillStashios, so does its retailer footprint, with the treats already hitting several regions across the U.S. and Canada.

“Being lifelong pup owners, we were constantly on the hunt for healthy food, treats and supplements to keep our dogs in top shape,” said Mike Smith, president of PillStashios. “When we couldn’t find a quality pill stasher on the market, we created our own pet product line modeled after the same high standards we’ve come to expect from other family products. And now, we’re thrilled to be delivering these high-quality products to consumers around the world.”

David Frei to be Inducted into the Dog Writers Association of America Hall of Fame

The Dog Writers Association of America (DWAA) has selected David Frei as the 2017 Hall of Fame Inductee for outstanding contributions to the field. He will accept the award on February 10, 2018, at the DWAA Awards Banquet at the Hotel New Yorker in Manhattan.

“I am truly humbled by this honor given to me by my peers and colleagues and friends,” Frei said. “To be a part of this collection of great and talented people who are already inductees is truly special. I know that I share with them the great fortune of having wonderful dogs making my life better every single day. I thank the Dog Writers Association of America for including me.”

Being inducted into the DWAA Hall of Fame is the latest of Frei’s many career accomplishments. New York Magazine once called Frei “probably the most famous human in the world of canines.”

As the co-host of NBC’s National Dog Show Presented by Purina since its inception in 2002, David is seen every Thanksgiving Day by the largest TV audience for any dog show—more than 25 million viewers in 2017. It is the same role that he perfected in 27 years as the longtime (1990-2016) co-host of USA Network’s Westminster Kennel Club Dog Show. He has now added to his duties with NBC/USA as co-host of the Beverly Hills Dog Show, which debuted on Easter in 2017.

Being America’s “dog guy” has brought him many appearances on network television, including “Today,” “NBC Nightly News,” “Good Morning America,” “Fox & Friends,” “The View,” “Martha Stewart” and more. The dogs have taken him to the White House for a visit with the president, for a ride on a float in the Macy’s Thanksgiving Day Parade, to ring the opening bell at the New York Stock Exchange, to throw out the first pitch at two Major League Baseball games, to a role on HBO’s “Sex And The City” and even to an appearance as a pastry judge on the Food Network’s “Best In Show” competition.

A breeder-owner-handler and judge in the world of purebred dogs for more than 40 years, he has enjoyed much competitive success with his Afghan hounds, Brittanys and Cavalier King Charles Spaniel. His dog, Ch. Stormhill’s Who’s Zoomin’ Who, was the top Afghan hound in the country in 1989 and retired as the top-winning female in the history of the breed. As a judge, he has officiated at shows in the U.S., Canada, Australia, Denmark and China.

But Frei’s true passion comes from the work that his dogs have been doing as therapy dogs at places such as the Ronald McDonald House and Memorial Sloan Kettering Cancer Center in New York (where his Brittanys Teigh and Belle were the first therapy dogs ever allowed into these facilities), and at New York’s VA Medical Center. After Teigh and Belle passed, Frei’s Cavalier, Angel, and his Brittany, Grace, took over for them at many New York facilities.

While at Westminster, he created a charitable activity, Angel On A Leash, to support a therapy dog program at New York-Presbyterian Morgan Stanley Children’s Hospital. Angel On A Leash later became an independent charity with him as founder and president, creating and advocating for therapy dog programs many places, expanding nationwide and receiving many honors for its wonderful accomplishments.

Frei’s second book, “Angel On A Leash” (named after the charity), is his view of his world of therapy dogs and his life in dogs, and was the 2012 winner of a Dog Writers Association of America’s Maxwell Award as best depiction of the human-animal bond. Frei was also the co-author, with Mike Lingenfelter, of “The Angel By My Side” in 2002. Also a DWAA Maxwell winner, it tells the story of Dakota, Mike’s heroic Golden Retriever service dog. Frei’s third book, about his years at Westminster, is underway.

He also served as director of communications for Westminster from 2003 to 2015, during which time he was recognized with awards from the DWAA (its AKC Distinguished Service Award), the World Dog Press Association, the Association of Purebred Dog Writers (the Stonehenge Award) and Purina (Better with Pets Award). named him as the Pet Person of the Year in 2011, and in 2015, Dog Fancy magazine, in its final issue, included him in a retrospective, “45 People Who Changed the Dog World.”

He has been honored for his work with Angel On A Leash by the American Cavalier King Charles Spaniel Club, the ASPCA, the Pet Philanthropy Circle and a number of other organizations. He is a past board member for Take The Lead and Morris Animal Foundation, and a past member of the St. Jude Children’s Hospital Sports Council. He has also been recognized for his volunteer efforts with Transfiguration Church and School in New York’s Chinatown for many years.

A native of Eugene, Oregon, David lived in Seattle for 20 years where he owned two popular sports bar restaurants and his own PR agency. He then moved to New York City in 2002, working fulltime for the Westminster Kennel Club before moving to Cannon Beach, Oregon, in 2016, and now works as a consultant for NBC Sports. Previously, he held public relations positions with the Denver Broncos, San Francisco 49ers and ABC-TV Sports in New York.

“David Frei is such an inspiration to the dog-writing community,” said Jen Reeder, DWAA’s president. “He is beloved not just by writers, but by dog lovers across the country and world. We’re thrilled to recognize him with our organization’s highest honor, which he so richly deserves.”

Photo: David Frei with Angel and Grace at NBC’s National Dog Show Presented by Purina 2015.

HABRI Hits $2 Million Milestone for Research Support

The Human Animal Bond Research Institute (HABRI) announced funding for four new research grants focused on the effects of human-animal interaction on human health, including social skills outcomes for children with autism spectrum disorder; the physical and developmental health of children living with family pets; and the mental health and well-being of seniors living alone. These four grant projects raise HABRI’s total research funding to more than $2 million.

“The companies and organizations that make HABRI’s research program possible deserve the credit for hitting the $2 million dollar milestone,” said Bob Vetere, HABRI president and chair of the board of trustees. “With their support, HABRI is building a strong pipeline of high-quality research projects that are showing how pet ownership is essential for human health and wellness.”

Since HABRI’s founding in 2010, HABRI has funded 21 competitive research projects from institutions across the globe and has supported the creation of the world’s most comprehensive online library of human-animal interaction research, bringing its research funding to more than $2 million.

In 2017, HABRI awarded a total of approximately $200,000 to the following four research projects, identified by the expert HABRI Scientific Advisory Board out of a total of 48 proposals received:

Heidi Ewen, PhD (University of Georgia Research Foundation): Healthy Aging: Human Companionship Through Fostering Felines

Gretchen Carlisle, PhD (University of Missouri): Shelter Cat Adoption in Families of Children with Autism: Impact On Children’s Social Skills and Anxiety as Well as Cat Stress

Alexandra Protopopova, PhD (Texas Tech University): Integration of AAI and Applied Behavior Analysis to Improve Academic Performance in Children with Intellectual and/or Developmental Disability

Hayley Christian, PhD (The University of Western Australia): The Health and Developmental Benefits of Companion Animals for Young Children: Advancing The Evidence Base

“These projects are exciting, including HABRI’s first two cat studies, and we look forward to seeing the results,” Vetere said. “Each year, HABRI receives an increasing number of research proposals, which is why we need even more support from within and outside the pet care community. Together, we will deliver the scientific research needed to strengthen the role of pets in the lives of children, families and the communities where they live.”

Petmate and MuttNation Fueled By Miranda Lambert Team Up To ‘Save A Mutt’

In this season of giving, MuttNation underscores its commitment to animal rescue in a consolidated effort to engage with pet lovers at all levels. MuttNation Foundation was founded in 2009 to improve the lives of shelter pets. Miranda and her mom, Bev Lambert, were not looking to start another business—they were hoping to build a network of like-minded dog lovers who were passionate about making a difference in an animal’s life and placing homeless dogs in forever homes.

“All my life I have felt such a strong connection with dogs and never lost that passion for wanting to find homes for them. I couldn’t be more thrilled about all the hard work and accomplishments of MuttNation this year and cannot wait to see the difference we can make throughout this holiday season,” Miranda Lambert said.

In addition to rescue and adoption programs, pet lovers can shop MuttNation to help save a mutt.  The MuttNation collection from Petmate offers pet lovers a wonderful opportunity to give back to the rescue community while giving love to their own special four-legged family members. All of Miranda’s proceeds from the MuttNation pet collection go directly to MuttNation Foundation.

New products for 2017 include the collection of Mini Rescue Mutts plush toys based on real-life rescue stories; “Free Love” collars inspired by dogs’ unconditional love; and stylish beds, collars and toys featuring a guitar strap accent inspired by Miranda’s vintage guitar gear.

“We proudly share Miranda’s commitment to rescue and adoption efforts,” says Chris Wilson, Petmate’s executive vice president of marketing and new product development. “That commitment has been at the root of our company’s culture since our inception more than 50 years ago. Our partnership with MuttNation and the development of this wonderful collection of products designed with dogs’ well-being in mind, helps us all support the important work of MuttNation.”

Pet Age’s 2017 Readers’ Choice Award Winners

After gathering input from more than 260 retailers from across the country, Pet Age proudly presents its inaugural Readers’ Choice Award winners. Retailers voted for their top three favorite pet products available in 2017 across 17 categories. We tallied up the results and present to you the three products that received the most votes in each category.

Here’s how it worked:
Via email, Pet Age asked manufacturers to nominate their new products for the award. Requests for nominations were emailed to more than 3,400 industry suppliers, and there were 244 nominations submitted. The nomination period ran from July 19, 2017, to August 31, 2017. The products had to have been available after January 1, 2017, to be considered. Manufacturers could nominate only one product per product category. The first products to be submitted, with a maximum of 10, were put on the ballot for each product category. Not all categories met the required minimum number of entries, and so not all categories that were in the original nomination email appear on this list.

Pet Age sent the ballot to retailers across the country via email. Ballot recipients then filled out an online voting form. Ballot invitations were sent to approximately 18,000 people. With a prize incentive offered by Pet Age for retailers to vote, we received votes from 263 participants. Retailers could vote for three products in each product category. Voting was open from September 18, 2017 to October 4, 2017.

These 51 products from 40 companies are what voters deemed the best of the best products of the year. Congratulations to our 2017 Readers’ Choice Award winners!


WALKING PALM – Walking Palm 1THE PET CAVE (Top Choice)
The Pet Cave is a cozy and comfortable cat bed handmade from all-natural felted New Zealand wool and dyed with natural vegetable dyes. Each one is made with love with the highest quality wool available to ensure that your pet is happy and healthy!





P.L.A.Y. Pet Teepee

Create a cozy hideout for your pet to play or curl up for a nap. P.L.A.Y.’s Pet Teepee features 100 percent natural cotton canvas, pine wood poles and removable interior cushion. Designed for easy set-up, introduce a safe space for your pet and add an architectural design element to your home.



Petmate Kitty Zip Mat


Create an alternative hiding spot to the closet or under the bed for your cat. The soft and Microluxe plush on the inside of the tunnel area makes for a comfortable hiding place while a self-warming Mylar layer makes the mat warm and cozy. The Kitty Zip Mat reinforces cats’ natural instinct to crawl, burrow and escape through the other side. It is machine washable and reversible.







ORIJEN freeze-dried treats are prepared without cooking, so they retain all of the natural goodness of authentically fresh ingredients. ORIJEN Original Freeze-Dried cat treats are loaded with goodness from fresh chicken and turkey, raised free-run on local farms, plus fresh monkfish caught wild from New England’s cold Atlantic waters.







Retailers can now display Meowijuana products in an easy-to-use, eye-catching showcase, the dispensary box. The large box comes with almost 40 products and 12 brochures.




Terrabone Cat Sushi


Made from 100 percent premium Japanese tuna, Cat Sushi is a healthy, delicious, single-ingredient treat. Cat Sushi is an authentic Japanese delicacy. While other bonito flakes might be sourced from around the world and repackaged domestically, Cat Sushi is fished, prepared and packaged all in Japan. Produced using the same human-grade techniques as are used in traditional Japanese cuisine, Cat Sushi works great as an appetizer and can be mixed with dry and wet food. Cat Sushi is high in protein and low in fat and available in two cuts: Original and Thick.







Petmate Oval Bowl



The Oval Bowl is great for cats that are susceptible to whisker sensitivity or whisker stress, which causes them to not eat, because the flatter and wider bowl mimics the shape of whiskers, which helps reduce stress. The stainless material helps reduce the risk of bacteria, which causes chin acne, and the slight wall  incline prevents messes. The bowl holds three ounces of canned food for your cat.




Aikiou Thin Kat Feeder



This indoor hunting system cat food bowl was developed based on the science of feline behavior and environmental enrichment developed by a cat behaviorist. The feeder can also help your cat eat at a slower pace as he searches for his food.




Messy Mutts Double Silicone Feeder 1


The non-slip silicone base prevents damage to your floors and holds two stainless steel bowls in place for your cat. It also contains any further messes with the wide lip and raised edge border. Made from FDA approved food grade silicone, it is also stain and odor resistant.








Fat- and carbohydrate-limited ORIJEN FIT & TRIM is packed with nourishing meat protein from free-run poultry, wild-caught fish and nest-laid eggs delivered FRESH or RAW in WholePrey ratios. ORIJEN FIT & TRIM for cats has 44 percent richly nourishing protein from lean meats, 16 percent carbohydrates and a unique blend of soluble fiber to nourish overweight cats according to their evolutionary and biological needs. Two-thirds of ORIJEN’s meats are fresh (refrigerated, no preservatives) or raw (flash-frozen, no preservatives), including the top 10 ingredients.




Ziwi Blue Mackerel


New from Ziwi in 2017 is a unique blend of wild New Zealand Blue Mackerel and Lamb. Whole Blue Mackerel is a rich, natural source of Omega 3 fatty acids and sustainably caught in the southern Pacific oceans. The lamb is grass fed its entire life and free from any growth promotants or added hormones. Like all new Ziwi recipes, there is also 3 percent New Zealand Green Mussel and 7 percent Cold Washed Tripe included.



now fresh



Perfect served as a treat, topper or as a complete and balanced meal, Petcurean’s NOW FRESH Pâtés are available in two delicious recipes: pork pâté and wild salmon pâté. Packed in industry-leading recyclable and re-closable Tetra Pak cartons, the contents are cooked inside the box at a human-grade facility with human-grade ingredients. Make a cat’s heart go pitter-pâté with NOW FRESH.





Unlike metal deshedding tools, the Eazee by Foolee Click & Brush features a composite plastic comb with smooth, rounded teeth that work to remove 100 percent of the cat’s dead hair and 0 percent live hair. The head and contoured handle are precisely balanced, and users can adjust the deshedding comb depth for short or long hair by simply sliding a button. Plus, the handle on the Click & Brush system accommodates different accessories to fit any grooming need. Available in six vibrant colors.

Messy Mutts Silicone Litter Mat




Soft silicone spikes graduate from long to short to trap the grit while being gentle on messy cats’ sensitive paws. The easy-to-clean silicone material keeps it from sliding around and creating further mess. The unique silicone material naturally attracts dust, and the universal design accommodates various style litter boxes.





The Company of Animals Pet Head


Available exclusively through The Company of Animals, the Pet Head grooming line for cats is edgy and fashion-forward. The product line features shampoos, rinses and wipes in fresh smelling fragrances that were specifically engineered to be safe for kitties of all sizes. Along with its fun and colorful packaging, Pet Head leaves pets smelling great for longer.





The Refined Feline Calypso Cat Scratcher 2



Super strong poly rattan weaved around an eye catching design, the Calypso Everlasting Cat Scratcher makes a great cat scratching post as well as a beautiful floor accent piece. Made of durable poly rattan wrapped around wire frame, it is built to last. Its weighted bottom resists tipping, and it is tall enough for large cats to stretch and scratch.




Vee Enterprises PURRfect Wild Hemp Cat Toy




This irresistible hemp toy full of colorful feathers and hemp cord is sure to capture any cat’s attention and lure them into hours of chasing, hunting and attacking. Made in the USA, it features a natural hemp cord, natural tinted feathers and multi-colored hemp tails.






Aikiou Cat Treat Mouse



After studying cats’ natural behaviors, this mouse was created from a food safe TPR material exempt from BPA and BHT. Its openings are made so owners can easily put a treat or some food inside. Cats can then hunt this prey in order to get their food or treats.





Soggy Doggy Production's Super Snoozer



The Soggy Doggy Super Snoozer is made of the same soft microfiber chenille that all Soggy Doggy products are known for. The velvety soft noodles massage and support dogs as they snuggle in the nest-like beds. The Super Snoozer cover remains odor and bacteria free, can be zipped of and is machine washable. The premium pillow inserts are made with a thick and high loft polyester filling and are produced in the USA.



Messy Mutts Studio Bolster Bed


Messy Mutts’ line of pet beds with EVERFESH are a natural and organic solution to help keep homes free from bad doggy odors. This overstuffed dog bed is also the perfect place for messy mutts to chase their dreams. A beautiful addition to a living space, this bed is constructed using premium, heavy-duty upholstery that is removable for easy cleaning and also features a reversible cushion. The nonslip bottom keeps the bed in place for lively mutts.


Pup IQ SmartPup Lounger


The Smart Pup Lounger Dog Bed is a classic beige with brown Crypton accent piping. The beds are made with a Crypton Stay Clean Suede Fabric to stay clean, and so they rarely need to be washed. The beds are waterproof, anti-microbial, machine washable, have a removable cover and are made in the USA.



Vital Essentials Freeze Dried Moo Sticks




Vital Essentials freeze-dried Moo Sticks are beef esophagus snacks that are healthy, nutritious and a delicious way to feed your dog between meals. Moo Sticks provide pets with a boost of vitamins, protein and mental stimulation. They are purely RAW, and contain no “junk” ingredients, helping to keep dogs’ teeth strong and healthy. Vital Essentials snacks are USA sourced, made and packaged in its USDA certified facility located in the U.S.’s heartland.



Earth Animal NoHide




An alternative to rawhide, Earth Animal’s No-Hides are all-meat chews that look like rawhide but are digestible.




Ziwi Good Dog RewardsZIWI LTD – ZIWI GOOD DOG

REWARDS Ziwi has long been used by dog trainers around the world as a perfect reward for good behaviors. Reformulated and repackaged for 2017, Ziwi Good Dog Rewards come in three different single protein options—Lamb, Venison and Beef—and are slowly and gently air-dried to preserve all the best of our special New Zealand ingredients A complete and balanced food, Ziwi Rewards can be fed with confidence as part of a dog’s daily diet. Like all new Ziwi recipes, there is also 3 percent New Zealand Green Mussel and 7 percent Cold Washed Tripe included.






When “skunk” happens, this powerful, all-natural, non-toxic cleaner quickly breaks down and destroys skunk spray and odor molecules on contact. For use on skunked animals, carpets, upholstery and other contaminated surfaces. Safe for use around pets, family and home.










pura naturals nose to tail wipes




The individually wrapped natural pet wipes can help keep your furry pal clean when traveling or after walks. Blended with natural ingredients, this gentle cleansing formula enriches your pet’s coat with moisturizing conditioners that nourish the skin and leave fur soft and bouncy. Pura Wipes are proudly made in the USA with doggie safe and eco-friendly ingredients that will keep you and your furry friend happy and healthy.



Poopy Packs XL 4 in a Row

Poopy Packs XL by Metro Paws are available in four unique and chic designs and made of the same durable and eco-friendly blend of materials as standard size Poopy Packs. Poopy Packs XL are 11 inches by 13 inches and can hold it all. Each unit is comprised of a single roll of 250 strong and reliable bags in soft-touch packaging that features a large perforated opening for easy, tissue-like dispensing.



PAWZ dog boots in camo



Pawz Dog Boots, the disposable, reusable and waterproof boots, are now available in camo. Pawz natural rubber boots provide serious year-round protection. The camo design is available in seven sizes.






With its embedded ice-cooling net, the light-weight GF PET Ice-Vest keeps your dog ice-cool on hot days with long-lasting comfort (four to six hours). Soak the vest in cold water, wring and wear. When water evaporates, repeat the steps.




PetEdge ThermaPet Nor'Easters 1



ThermaPet technology is scientifically designed to keep pets warm using their own body heat. This lightweight, low-bulk insulation uses passive reflective heat transfer to reflect back the pet’s body heat, keeping pets warm without the use of electricity. The Thermal Nor’Easter features a quilted, water-resistant shell fabric and an inner teddy bear fleece for cozy, comfy warmth. The jacket features reflective trim for added safety, adjustable Velcro neck and belly closures, and a high-cut, stay-dry belly.




Petmate Diggin' Diner



Designed to slow pets’ intake of food for a fun and healthy way of eating, the Diggin’ Diner 2 Cup has a strategic opening that allows dry food to fall out at a healthy pace while encouraging physical and mental stimulation. It is made with food-safe materials, is easy to clean and assemble, and has a non-skid base to prevent sliding.




Platinum Pets Non-Tip Stainless Steel Pet Bowl



The beauty of each Platinum Pets Non-Tip Pet Bowl goes beneath its brilliant surface. The proprietary powder coating process transforms the high gauge stainless steel bowl into one that is beautiful as well as scratch-, chip- and fade-resistant. Each bowl is finished with a long-lasting silicone ring at the base to prevent skidding and tipping. True Sizing Technology will ensure your pet is getting the proper amount of food for optimum fitness and health.






An entirely unique experience, Wooly engages dogs’ powerful sense of smell as they snuffle, snort, and sniff their way through dinner or treat time. Built to stimulate a dog’s natural foraging instincts by mimicking the hunt for food in grass and fields, Wooly feeds both their belly and their brain. This means you are giving your dog a fuller, more active and more rewarding day, every day! Well done, you!



Stella Chewy Raw Coated Kibble


Raw Coated Kibble is coated with freeze-dried raw and is available in four recipes: Grass-Fed Beef, Cage-Free Chicken, Wild-Caught Whitefish, and Small Breed Chicken. Raw Blend Kibble, available in Red Meat and Cage-Free recipes, include the same raw coating, and freeze-dried pieces of Stella & Chewy’s Meal Mixers.


Champion Petfoods -ORIJEN-dog-fit-and-trim-fr-xl



Overweight dogs need a protein-rich diet with limited calories to promote peak body conditioning. Fat and carbohydrate-limited, with a unique blend of fiber from pumpkin, apples and squash, ORIJEN FIT & TRIM is packed with nourishing meat protein from free-run poultry, wild-caught fish and nest-laid eggs delivered FRESH or RAW in WholePrey ratios. ORIJEN Fit & Trim demonstrates innovation in weight management dog food through its richness in meat, high fresh meat inclusions, variety of whole meats, richness in meat protein, and limited carbohydrates.





Grandma Lucy’s has taken many of Mother Nature’s delicious superfoods and blended them together to bring dogs a highly nutritious dietary solution called MACANNA. Filled with superfoods such as hemp hearts, coconut, kale and turmeric, MACANNA is one of the best ways to increase pets’ nutrient intake through food. Every single ingredient in MACANNA was chosen with a specific benefit in mind, creating a food filled with benefits so dogs can eat their way to health.



TropiClean Natural Flea & Tick Shampoos and solutions kill fleas, ticks and mosquitoes by contact, guaranteed. TropiClean’s natural, essential blend contains some of nature’s most powerful pest fighting ingredients, maximized with lemongrass and sesame oil, for long-lasting effects. TropiClean’s Natural Flea & Tick line includes shampoos, pet spray, home spray, yard spray, carpet powder and the first ever AfterBath Relief Treatment.


Groomers Helper - Clotit


ClotIt is a non-staining, blood clotting powder made up of all-natural minerals designed to rapidly stop bleeding in minor to severe external wounds. ClotIt is not a harsh styptic and is non-stinging. It does not stain or clump, and has an unlimited shelf life. It is available in single use packets; 1-, 2.85- or 5-ounce applicator; and a full Retail Pet First Aid Kit.



Company of Animals Pet Head

Available exclusively through The Company of Animals, the Pet Head grooming line for dogs is edgy and fashion-forward. The product line features shampoos, rinses, wipes and sprays with vibrant packaging designs and colorful names like “Dirty Talk,” “Life’s An Itch,” “Feeling Flaky” and “White Party.” Pet Head’s fresh scents leave pets smelling great for longer.




Vest Image F

Coolaid’s cooling vests are excellent for dogs on the run. The vests are designed to allow for greater movement through the shoulder area while playing. There are no clasps to fasten or any straps to attach. Simply just wet the vest, wring out the excess water, shake it and apply. It is chemical-free and machine washable.





Earth Heart’s Canine Calm is now available in a convenient 10-count re-sealable packet of wipes to help calm dogs during thunderstorms, fireworks, grooming, boarding, clinic visits, adoption, separation, transition or crating. Made in the USA using pure essential oils to promote relaxation, reduce agitated behavior and calm fears, the wipes are safe, easy to use and puppy friendly from 10 weeks.





Petmate’s CALMZ Anxiety Relief System for dogs combines high-tech innovation with acupressure in a revolutionary new non-invasive, drug-free treatment that soothes common anxiety that often arises as a result of thunderstorms, fireworks, encounters with strangers, travel and loud noises. This system comes complete with an adjustable Comfort Fit Vest that cradles a device over specific acupressure points on your dog’s spine. When the device is activated, the clinically proven NeuroSync Technology takes over. Your dog will hear and feel a therapeutic blend of classical music, tones and vibration to ease anxiety. The system comes in XS-XL to fit dogs of all sizes.




Coastal Pet Bergan Auto Harness


The Bergan Auto Harness’ easy installation and comfortable fit make it perfect for short errands, trips to the park and long distance driving trips. It has a step-in
design and is padded for comfort and protection. The harness requires no additional attachments which makes securing your dog as simple as putting the
seat belt through the two loops on the back of the harness and buckling them in. The two D-ring attachments make the switch from car restraint to walking harness easy and simple.






GLOPUP is a super-premium LED Dog Collar and Leash that alerts oncoming drivers up to 1,000 feet away, giving them time to slow down. GLOPUP offers a superior design, durability and long life with a two-year money back guarantee. They are available in a variety of colors, in all dog sizes and with reflective stitching for added reflectivity. The GLOPUP leash offers adjustable length with a no-pinch neoprene handle.


Kurgo Muck Collar



The Kurgo Muck Collars are stylish, 100 percent waterproof and forever odor-free. The special flexible coating allows your dog to swim, roll and romp through the great outdoors but doesn’t allow any of that outdoor dirt to get inside the collar and stink it up. When you’re done for the day, just run water over the collar and it comes clean in seconds. The Flag Muck Collars are soft but built with strong webbing that denies dirt and beats bacteria. These collars are easily cleaned and will never absorb moisture or dirt.





Qwizl is an interactive treat-dispensing toy that keeps dogs stimulated and pleasantly puzzled. Its design extends the life of expensive dog treats while prolonging play to keep dogs interested in their own snacks and away from shoes. Qwizl is also great for interactive play so go ahead and toss it after the treats are gone. Qwizl is available in sizes small and large and in West Paw’s classic, easy-to-spot colors, Aqua, Tangerine and Granny Apple.


fluff & tuff harry otter


No matter a dog’s play style, Harry Otter’s long, sturdy body is great for shaking and tug of war. Featuring the company’s signature ultra-plush outer fabric, thick Tuffweb inner mesh and double-stitched seams, Harry Otter is the perfect toy for every dog.


Outward Hound Hide-A-Hedgie


The Outward Hound Hide A Hedgie is a puzzle plush toy for dogs. This boredom buster stimulates mental play with squeaky hedgehog finds. The Hide A Hedgie soft puzzle dog toy was created to keep dogs occupied and help to eliminate boredom in a challenging and interactive way. The plush tree trunk is great for hiding Hedgies, and they are easily removable for toss and fetch fun!





Groomers Helper - Clotit


ClotIt is a non-staining, blood clotting powder made up of all-natural minerals designed to rapidly stop bleeding in minor to severe external wounds. ClotIt is not a harsh styptic and is non-stinging. It does not stain or clump, and has an unlimited shelf life. It is available in single use packets; a 1-, 2.85- or 5-ounce applicator; and a full Retail Pet First Aid Kit.



beardie bag


A unique small pet carrier bag designed specifically for those who march to the beat of their own drum, the Beardie Bag is a fashionable and functional cross body bag that keeps the pet owner’s hands free while their pet travels in comfort and style! The pet carrier comes complete with an adjustable strap and wipe-able lining. In addition, it has a screen side window which allows for air flow and viewing from both the inside and the outside.



Jungle Bob - Reptile ravines


Reptile Ravines are a unique yet functional decoration. They provide basking and hiding spots and a beautiful 3D look for the terrarium. With a quality poly resin construction they will not tip over with the weight of the animal. Purchase all four for a complete terrarium or vivarium landscape.


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