The We Leash by We For Dogs
The We Leash’s aim is to make dogs happier and more comfortable during their walks by providing them with a two-way leash. Available through We For Dogs, the We Leash has a handle for the owner and the dog, allowing the dog to feel more in control, which means a more cooperative walk.
The Company of Animals Establishes MAP Policy
The Company of Animals, a leading international supplier of training and behavior-enhancing products for pets, recently announced the adoption of a minimum advertised pricing (MAP) policy. This rigorous policy is designed to create a level playing field for all North American retailer partners, as well as preserving the integrity of The Company of Animals brand.
As part of its MAP enforcement activities, the company will be continuously monitoring the marketplace for potential compliance violations. Authorized partners promoting the company’s products below MAP guidelines will experience escalating consequences if they don’t desist.
“For over 35 years, our management team has strived to protect the value of The Company of Animals brand,” said Larry Cobb, chief executive officer of The Company of Animals US Division. “By establishing this policy, we’re preventing it from being tarnished and looking out for our retailer partners by ensuring that our products are advertised everywhere at a fair price.”
Dog Bark Naturals, Pet Food Experts Partner Up
“Our partnership with Pet Food Experts provides us the platform to distribute our treats into new markets across the United States,” Dog Bark Naturals owner and CEO Jake McNulty said. “Dog Bark Naturals was founded on principles of quality, value, and integrity. And I believe we found a trusted partner in Pet Food Experts whose mission aligns with our own.”
As customers push for limited ingredients and transparency in labeling, Dog Bark Naturals says it “is happy to offer a line of premium, all natural, single ingredient dog treats.” The company’s treats are minimally processed and do not contain manufactured ingredients
Pet Food Experts is adding Dog Bark Naturals to its list of over 140 brands that it works to distribute to its independent retailer partners.
PACCC Announces First Certified Professional Animal Care Manager Exam
The Professional Animal Care Certification Council (PACCC) today announced that the first independent certification exam for pet care professionals to become a certified professional animal care manager (CPACM) will be offered in June during a two-week period, June 10 -24, but the deadline to register for the CPACM exam is May 15. The CPACM is the person in charge of the daily operation of a professional pet care business. The CPACM exam, as distinguished from the Certified Professional Care Provider (CPACP) exam, is more experience-based and management-focused.
“PACCC is proud to advance our pet safety mission by introducing our next level of independent certification with the CPACM exam,” PACCC co-founder Susan Briggs said. “Even if you’re sitting behind a desk and dealing with human resources more than resource guarding, pet care knowledge and safety should be a certifiable requirement at every level of pet care services such as pet lodging, dog daycare, pet sitting and dog walking.”
As with all PACCC exams, the CPACM content was created by a team of industry expert volunteers under the guidance of the Professional Testing Corporation (PTC), the third-party testing organization that will be administering the exam and certifying the results. The CPACP exam will also be offered in June, the third time the provider exam has been offered.
The following provides a brief overview for each exam. For more details, requirement specifics, and to register for either exam, visit www.paccert.org/exam-info.
Certified Professional Animal Care Manager (CPACM) Exam
Independent certification for the person in charge of the daily operation of a pet care services business. Brings a high level of knowledge and understanding about the importance of quality care for pets, pet parents, and/or the team employees that they oversee.
Requirements to take exam: At least two years or 4,000 hours of experience working in animal care, as well as letters of reference.
Deadline to register: May 15, 2017
Available exam dates: June 10 – 24, 2017
Certified Professional Animal Care Provider (CPACP) Exam
Independent certification for the person in charge of the daily handling of the animals of a professional pet care services business. Providers work in a variety of settings that include, but are not limited to, pet care center, pet sitting, dog walking, grooming, bathing, customer service and training, and overseeing every aspect of an animal’s well-being while in their care.
Requirements to take exam: Working in animal care for a minimum of 90 days or 500 hours of hands-on experience, as well as letters of reference.
Deadline to register: May 1, 2017
Available exam dates: June 10 – 24, 2017
Pets Best Donates $500 in Support of Gateway Pet Guardians
Gateway Pet Guardians is a nonprofit shelter and pet rescue based in St. Louis, Missouri, that makes a difference in people’s lives across the United States with pet therapy adoption programs. Pets Best recognizes and supports the importance of therapy programs which is why during the month of February, for each new enrolled Pets Best policy holder, a portion of that new policy was donated back to Gateway Pet Guardians.
“We’ve been partnering with Gateway Pet Guardians for years now, but when we saw the story about Jordin Brewer, a 9-year-old boy from Missouri who has been battling with debilitating anxiety for years, to the point where his mom, Jennifer, couldn’t take the burden anymore and sought any help she could find, we knew we needed to get involved” Pets Best President Chris L. Middleton said.
After researching dog therapy programs that might be a fit for her son’s situation, she found that adopting a certified therapy dog to be both cost-prohibitive and time-consuming. When a volunteer at Gateway Pet Guardians and family friend of the Brewers heard of their search for a support dog for Jordin, she thought of a solution.
“As a nonprofit dedicated to eliminating the homeless animal problem in the community, Gateway has an outstanding reputation for rescuing, rehabilitating, fostering and adopting many animals in need,” Middleton said. “It was a great match.”
After a routine screening process, a lab mix puppy named Hank was approved for adoption and he began his new life with the Brewers—and most importantly, with Jordin. In the months that followed, both boy and puppy have made changes that are no less than extraordinary.
“Just a year ago, my son was crying himself to sleep every night and would get so anxious about school he would throw up. It was heartbreaking,” said Jennifer Brewer, mother of Jordin. “He and my son bonded instantly. Within the first month, we knew it was going to be a fit.”
Around the same time, Jordin began seeing a new therapist and was officially diagnosed with autism with level one anxiety (often referred to Asperger’s). With this clarity along with a change of medication, Jordin has a new lease on life—with boy’s best friend at his side.
“It’s been life-changing,” Brewer said. “Even his teachers at school, his principal and counselors said, ‘This isn’t the same kid.’ It has been the best school year ever.”
Pet Sitters International, Wearsafe Labs to Make Pet Sitting and Dog Walking Safer
Pet Sitters International (PSI), the world’s leading association for professional pet sitters, and Wearsafe Labs, maker of the Wearsafe Safety Service and wearable Tag, announced that Wearsafe is now available for pet sitters, dog walkers and pet owners to purchase directly from the PSI website.
Wearsafe is the only wearable personal safety device on the market that instantly sends preselected contacts the wearer’s precise GPS location, live audio stream from the wearer’s location, and activates instant group communication.
PSI President Patti J. Moran says that the safety of professional pet sitters and dog walkers is a top concern as most work alone and are often entering clients’ homes in the early mornings or late evenings.
“We’re proud to offer the innovative Wearsafe Safety Service at a discount to help keep pet sitters and dog walkers well-connected and able to offer their pet-care services more confidently,” Moran said.
A year of Wearsafe Service—and free Wearsafe Tag—is available for purchase at petsit.com/wearsafe for a discounted price of $50.00, plus shipping and handling.
Moran adds that PSI is thrilled to make this personal safety service and device available in time for the inaugural observance of Pet-Sitter Safety Month, which kicks off on May 1.
“The partnership between Wearsafe and PSI ensures the safety of pet owners and pet-care professionals,” Wearsafe CEO and co-founder Dave Benoit said. “By increasing availability of our safety service through industry leaders such as PSI, Wearsafe is fulfilling our mission to make the world a safer place by redefining the way people seek and provide help.”
PetLife Finalizes Negotiations for Dr. Geoff’s Real Food for Pets
PetLife Pharmaceuticals, Inc., a developer of a new generation of high-potency veterinary cancer medications and nutraceuticals for pets, announced that it has finalized the negotiations for the acquisition of Dr. Geoff’s Real Food for Pets. The closing of the acquisition of the trademarked brands and the natural pet food product line is projected to occur within two weeks.
PetLife has expanded plans for a national rollout to the public by summer 2017 with canned food and two Superfood Supplements, ImmunoPower and Antioxidant Boost, which should have many benefits for companion pets. PetLife will, over time, roll out a complete product line of 25 foods, treats, supplements and pet accessories. These include nutraceuticals, shampoos, creams, sprays and other natural products (i.e., supplements) for dogs and cats.
“According to a March 2017 IBISWorld report, rising disposable income, coupled with the tendency for family members to treat pets like family members and an increase in wanting to feed their pets all-natural food, are expected to increase profits for all-natural pet product providers over the next five years,” said Ralph Salvagno, CEO of PetLife Pharmaceuticals. “Additionally, the number of pet-owning households is expected to grow from the current 65 percent of U.S. households that currently own a dog, increasing the potential consumer demand for Dr. Geoff’s Real Food for Pets.”
Dr. Geoff’s Real Food for Pets already includes six SKUs of retail-ready products, including both canned food and antioxidant supplements. Since 1969, veterinarian Dr. Geoffrey Broderick has been a pioneer in the premium, natural pet food industry.
Geoffrey Broderick, Jr., the son of Dr. Broderick, has resigned as president of the company in order to focus on the development of the company’s new subsidiary, Dr. Geoff’s by PetLife, Inc. He will bring his experience in the pet food industry and hopes to be instrumental in the company’s pet product subsidiary as products go to market, where his focus will be on product distribution channels, the related marketing program and manufacturing, in line with the company’s anticipated growth.
NexGard Creator Launches Online Registry for Dogs
From chew toys to crates and collars to cleaning supplies, preparing for a new dog requires planning and preparation. Yesterday, Merial, now part of Boehringer Ingelheim, announced the launch of the NexGard (afoxolaner) It’s a Dog! online pet registry to celebrate the joyous act of adding a dog to a household. The NexGard team wants to help welcome new dogs—be they puppies, seniors or any age in-between—into their new homes and make the transition a little easier.
From April to October, dog owners can create a pet profile and customize a registry on ItsADog.com to be entered for a chance to win one of two prizes. One grand prize winner each month will receive $500 toward their registry and a coupon for a six-month supply of NexGard, while two runner-ups will receive $100 toward their pet registry and a coupon for a three-month supply of NexGard. Twenty-one lucky dog owners will win.
New pet owners can also find expert tips and information on how to help keep their dogs healthy, how to minimize housebreaking accidents and how to help protect their dogs from fleas and ticks on ItsADog.com.
“With a new pet in the family, there are plenty of first-time decisions to make—even for the experienced dog owner,” said Mike Hutton, executive director of U.S. pets marketing for Merial. “The goal of the registry is to connect dog owners with products that make providing care for their dogs easy, like NexGard.”
Kent Pet Group Hires David Getz
David Getz has joined Kent Pet Group (KPG) as the Director-FDM channel. He brings a wide range of experience with the different channels in which KPG operates. During his career, Getz has been employed by General Mills, Senoret Chemical Company, Halo-Purely for Pets pet food, and most recently managed the Nature’s Bounty Vitamin and Nutrition brands for Rite Aid while with Acosta Sales & Marketing.
“I’m excited about the opportunity with Kent Pet Group. Kent Pet Group is on the cutting edge of innovation in natural cat litter, and I am inspired by the family atmosphere that permeates the organization along with the expertise and commitment from the leadership team and all of the team members I have met,” Getz said in a statement through the company.
The Kent Pet Group, Inc., a subsidiary of Kent Corporation, headquartered in Muscatine, Iowa, develops, produces and delivers research-proven, innovative solutions for dog and cat customers throughout the United States and select global markets.
Sojos Hires New General Manager
Sojos, maker of naturally nutritious raw pet food and gourmet treats, announced that Jen Loesch has joined the leadership team as general manager. With more than two decades of experience across both manufacturing and retail industries, Loesch has a proven track record of strategic leadership across functions including merchandising, marketing, product development, supply chain and operations.
Loesch’s previous experience spans Target, Best Buy, Honeywell, Eastman Kodak, Imation, 3M and Petco.
“We’re a close-knit family at Sojos, and Jen’s passion for pets and hands-on leadership skills make her a welcome addition to the company,” said Ward Johnson, co-founder of Sojos. “Jen is joining us as the raw pet food category is experiencing unprecedented growth. With more pet parents understanding the power of raw nutrition, key leaders like Jen are essential in helping us grow to meet increased demand.”
Sojos said this new hire comes at an exciting time. After joining the WellPet family of brands in 2016, Sojos says it experienced another year of double-digit growth, began preparations for a major expansion to new facilities, released Sojos Complete for Puppies, the brand’s first life stage food, and successfully launched Sojos’ first freeze-dried treats for cats.
As general manager, Loesch will not only have a hand in new product development, but will also help set the strategic direction for the entire business. She’ll oversee the marketing and sales teams, manage customer relationships and provide insights into the alternative feeding category to develop new business opportunities.
Loesch earned her bachelor’s degree from the University of California, Davis before earning her master’s degree from the University of St. Thomas in Minneapolis. Loesch is relocating from her home in San Diego to the Twin Cities with her husband, Rob, daughter, Sydney, and their two Australian labradoodles, Simba and Layla.
TailsSpin Pet Stuff Hosts Seventh Annual Pet Care and Adoption Fair
People can get tips on taking care of their pets and save some money on their health care at the Seventh Annual Pet Care and Adoption Fair taking place Saturday, April 29, from 11 a.m. to 2 p.m. at the parking lot of TailsSpin Pet Stuff in Whitemarsh Island, Georgia.
Services available will include low-cost pet vaccinations, heartworm testing and low-cost pet micro-chipping provided by Dr. Beth Martin, as well as pet nail clipping and dog washing.
All proceeds from the Pet Care and Adoption Fair will benefit the participating local pet rescue agencies and Islands High School Veterinary Science Program. The fun-filled event is expected to draw a good crowd, with over 30 vendors, including groomers, veterinarians and trainers. Pet Food Manufacturers and other vendors are scheduled to participate, offering a variety of products and pet services.
A number of local area pet rescue agencies are scheduled be present with pets available for adoption, including Coastal Pet Rescue, Dachshund Rescue of North America, DREAM Dachshund Rescue, The Islands Feral Cat Project, Grateful Golden Retriever Rescue, Humane Society of Greater Savannah, Georgia Rescue Rehabilitation & Relocation, One Love Animal Rescue, Save-A-Life and Tabby Tales Rescue. Pet food representatives from Blue Buffalo, Precise, Nutrisource, Wellness, Lotus, Zignature, Natural Balance Pet Foods and more are also scheduled to be there.
For every local pet rescue adoption, TailsSpin Pet Stuff will assist new pet owners by giving them a free small bag of dog or cat food, a free engraved pet ID tag, a coupon for a free self-serve dog wash and 10 percent off their purchase that day. TailsSpin Pet Stuff will also host a one-day sales event at its Savannah and Pooler locations.
Local pet and small business vendors are welcome to participate, FREE of charge, at the Seventh Annual Pet Care and Adoption Fair. For more information, please call TailsSpin Pet Stuff at 912-691-8788.
PetSmart to Acquire Online Pet Retailer Chewy
PetSmart, Inc. today announced it has entered into a definitive agreement to acquire Chewy, Inc., the online pet retailer. The acquisition accelerates the execution of PetSmart’s strategy and is a critical milestone in its transformational journey in meeting its goal of being the most convenient, best-in-class pet retailer. The combination of PetSmart and Chewy will enhance both companies’ capabilities and reach, offering the widest selection of pet products and services available both in-store and online in North America. The acquisition, which is subject to customary regulatory approvals, is expected to close by the end of PetSmart’s second fiscal quarter of 2017.
“PetSmart strives to be the trusted partner to pet parents and pets in every moment of their lives,” said Michael Massey, president and chief executive officer of PetSmart. “We are focused on improving our customers’ experience in-store and online as we continue to execute against our long-term strategic initiatives. Chewy’s high-touch customer e-commerce service model and culture centered around a love of pets is the ideal complement to PetSmart’s store footprint and diverse offerings. Together, PetSmart and Chewy will provide the most convenient customer experience to a wider base of pet parents across every channel.”
Chewy is one of the leading online retailers of pet products and has seen extraordinary growth since it was founded by Ryan Cohen and Michael Day in 2011. Chewy’s position in the growing, underpenetrated online pet retail segment complements PetSmart’s strong footprint in brick and mortar, with over 1,500 stores and 55,000 dedicated associates across North America. In addition to providing a “wow” customer experience, Chewy’s extensive product selection and subscription model have attracted and retained a significant customer base that has contributed to the growth of customer purchasing through online channels.
“Since we started Chewy, we have been dedicated to understanding and satisfying the evolving needs of our customers to deliver the highest quality pet products and customer service,” said Cohen, CEO of Chewy. “Combining our strong e-commerce expertise with PetSmart’s best-in-class infrastructure, footprint and breadth of offerings including services will help us ‘wow’ our customers even more.”
Upon closing, Chewy will continue to be led by Cohen and operate largely as an independent subsidiary of PetSmart, focusing on its current business strategy, while PetSmart will continue to execute its strategic initiatives across the combined company. Both companies will use their shared innovative capabilities and offerings in order to deliver the most value and convenience to customers.
Both companies share a common goal to improve the lives of pets and people, dedicating significant time and resources to nonprofit animal welfare organizations. PetSmart Charities is the leader in pet adoptions, having facilitated more than 7 million adoptions since 1994, and the largest funder of animal welfare in North America. This organization is complementary to Chewy’s philanthropic efforts, including the Chewy.com Rescue and Shelter Network.
Financial advisors to PetSmart on this transaction were Citi and Barclays, with Simpson Thacher & Bartlett LLP acting as its legal advisor. Citigroup Global Markets Inc. and Barclays also provided committed financing for the acquisition. Equity financing is being provided by PetSmart’s existing shareholders. Financial advisor to Chewy on this transaction was Allen & Company, with Weil, Gotshal & Manges LLP acting as its legal advisor.
Health Extension Steps Up MAP Enforcement Efforts
The Health Extension Pet Care management team recently strengthened its commitment to a Minimum Advertised Pricing (MAP) policy. MAP policies impose restrictions on the price at which a product may be advertised, thereby leveling the playing field for independent pet specialty retailers. To reinforce its strict policy, which has been in place for a year, the company has implemented MAPP TRAP, a sophisticated online price monitoring & enforcement software system.
“By adding this new layer of digital vigilance, we can ensure that all our partners are honoring their MAP agreement,” said Russ Silberman, digital CRM and website manager. “This reinforces our commitment to our independent retailers and ensures everyone remains on a level playing field. MAP violators or unauthorized sellers will be immediately notified enabling us to swiftly issue responses or suspensions to assure continued compliance.”
According to Silberman, implementing this new MAP enforcement tool is one of several investments Health Extension Pet Care is making as the company prepares for unprecedented growth.
Quality Marine Receives Aquacultured Damsels
On the heels of receiving the rare Anampses lennardi wrasse, Quality Marine has received three new aquacultured species of damsels for the first time. Damsels have long been considered a perfect fish for the beginner hobbyists for their hardiness, good looks and small aquariums size demands. They are found in abundance in the wild, however, sourcing aquacultured specimens can be a challenge. Quality Marine says its goal is to continually expand its aquacultured availability as it focus its efforts on initiatives that are the most environmentally significant. We are proud to add these damsels to our ever growing list of aquacultured species.
The azure damsel (Chrysiptera hemicyanea) has a large wild range; found from the Indo-West Pacific to the eastern Indian Ocean. They are a two-tone damsel of bright blue body with yellow anal and caudal fins. In the wild, adults can easily be found in lagoons and near shore reefs, which makes their collection less laborious and keeps travel time to a minimum, which has helped keep their prices down.
The talbot damsel (Chrysiptera talboti) has become very popular due to their unique coloration and small adult size. This species distribution ranges all over the Western Pacific and was recently recorded in Tonga. The talbot damsel’s body ranges from a pink color to a deep purple/blue color with a canary yellow head, which makes them stand out against other damsels. Adults are found in coral rich areas of reef slopes and lagoons.
The black cap damsel (Chrysiptera rollandi) ranges from the Eastern Indian Ocean to the Western Pacific Ocean and has recently been recorded in Tonga like the talbot damsel. Adults can be found singly or in small groups among coral in lagoons and outer reefs. This beautiful fish is yellow, black and white in coloration.
Species in the Chrysiptera genus are hardy, active, don’t hide much, don’t need much space and are generally very easy to care for, making them ideal for just about any aquarium with suitable tank mates. Like most damsels, Chrysiptera species can be territorial, so Quality Marine recommends keeping only one Chrysiptera genus damsel per aquarium (unless you have a large aquarium) unlike Dascyllus and Pomacentrus species, which can be added in small groups. For the hobbyist who is looking to add just one damselfish to their aquarium, these characteristics make this a great choice. Add live rock or other structures for them to hide in and create territories. They will readily take prepared diets, so for continued health provide a varied diet of frozen meaty foods, marine flake and pellets.
Industry Veteran Joins Dr. Dalton’s Advisory Board
Dr. Susan Dalton, developer and manufacturer of Dr. Dalton’s Premium Treats says she is pleased to welcome Robert Hunt to the company’s board of advisors. Hunt is an industry veteran and expert in sales, marketing and private label placement, according to the company. His addition to the company’s board of advisors supports the continued expansion and growth of Dr. Dalton’s 100 percent meat, made in the USA, premium dog treats.
With executive expertise in the organic foods and herbal supplement industries, Hunt’s career has focused on taking natural products into consumer markets, including pet care products. His strength in building sales and marketing success in organic foods is demonstrated by taking Shari Ann’s Organics into the mainstream American market. His success in the placement of Shari Ann’s organics onto store shelves alongside non-organics, revolutionized natural foods, and Hunt advanced to junior partner and eventually president of Shari Ann’s Organics.
“Robert has been a great asset in moving Dr. Dalton’s brand and identity toward its potential in the pet product industry by supporting manufacturing, scaling and prospective opportunities,” says founder Dr. Dalton. “His expertise in positioning Dr. Dalton’s Premium Treats in markets and manufacturing will continue growing our premium, high quality dog treats into a brand that owners feel good about purchasing for their dogs.”
Hunt has been involved with merchandising and account management in sales and marketing for name brand products for over 40 years. He has led the placement of products into retail for Horizon Natural Foods, Eden Foods, Shari Ann’s Organics, and most recently Britt’s Live Culture Foods, and Peak Formulas. According to Dr. Dalton’s, Hunt excels in establishing distribution, placement and retail for consumer goods, introducing organic snacks and juices into convenience stores and organic foods in grocery stores. The company says his expertise in retail, distribution and brokering is an asset for its expansion of premium 100 percent meat and poultry treats into the pet food industry and channels.
“I’m very excited to be contributing to Dr. Dalton’s future growth as a part of her advisory team,” Hunt said. “Having spent my career managing sales and marketing, I look forward to use my background in assisting Dr. Dalton’s Premium Treats reach loyal customers in mainstream grocery, pet, and specialty stores.”