Ello Pet Supply Announces Distribution Partnership with Einstein Pets

Ello Pet Supply has announced a distribution partnership with Einstein Pets, which produces all-natural one calorie dog treats using “pure, simple, delicious and nutritious ingredients that are immediately recognizable,” according to the company.

“Einstein Pets quality treats perfectly fit our model of made in the USA, natural dog treats and we share like philosophies that all dogs deserve to be happy and healthy members of the family,” said Jaimie Rowe, president of Ello Pet Supply. “We are excited about our partnership and offering and we are very pleased to welcome them to Ello.”

Ello’s distribution network and customer base has grown significantly in the past year. The expansion is focused on meeting the demands of a growing pipeline with a high quality product offering for discerning retail partners. For more information on becoming a supplier or retail partner, visit www.ellowholesalepet.com or contact via phone at 303-551-0491.

Gyms For Dogs Introduces New Finance Option for Pet Businesses

Natural dog park product manufacturer, Gyms For Dogs, has introduced the Dog Play-Easy Pay finance option for dog daycare and play centers. Through the Dog Play-Easy Pay program, qualified businesses may finance play products from 12 to 60 months.

Gyms For Dogs offers a variety of dog play products, from agility to adventurous play products as well as accessories, solar lighting, benches, signage and water fountains. All dog products are made in the USA from recycled plastic or natural wood.

Many of Gyms For Dogs most popular products are available in the program, including:

  • Hill Climb Bridge Climb
  • Jump Hurdles Balance Beam
  • Tunnel House Climbing Boulder
  • Hammie’s Log Tunnel House Drink, Wash, Cool
  • Ellie’s Log Balance Jump Beam

Gyms For Dogs play products are dog-intuitive, non-intimidating and encourage independent play. Products are designed to be stable, can be moved from inside to outside and placed on almost any level surface. Products made from recycled plastic feature a natural wood appearance and carry a 50-year warranty against rotting, splintering and termite infestation.

Businesses interested in the Dog Play-Easy Pay program can contact Gym For Dogs’ Sales Department by phone at 800-931-1562 or by email at Sales@GymsForDogs.com.

Tarra Simpson Joins Angel Pet Supplies as Operations Manager


Angel Pet Supplies, a manufacturer and wholesaler of fine leather pet accessories, announced the addition of Tarra Simpson as the company’s operations manager.

According to the company, Simpson brings her knowledge and passion for animals to her new role, where her primary responsibilities include leading customer service initiatives, managing promotional and trade show projects and handling invoicing and payments. She comes with seven years of experience working with PetSmart, where after earning certifications in both pet grooming and training, she worked as a head pet training instructor, groomer and pet hotel associate.

“We are delighted to have Tarra join our team,” said Eran Konorty, CEO of Angel Pet Supplies. “She brings a wealth of product knowledge, from training tools to fitting and sizing collars and harnesses, that will, without a doubt, prove her to be an asset to Angel Pet Supplies.”

Poochie-Pets Unleashes New Wholesale Website

Poochie-Pets‘ new wholesale-specific website is running and available at wholesale.poochie-pets.net.  Designed for ease of ordering, Poochie-Pets’ wholesale website is also a resource center with the latest product information and a complete digital media library with various marketing solutions, so that stores can achieve the optimum sales within Poochie-Pets’ product line.

“The wholesale website is secure and available 24/7, enabling retail venues to shop, check on pricing, and see what’s new at their convenience,” said Cheryl Pedersen, president of Poochie-Pets. “Over the years, many of our stores had inquired whether they could place their orders online, so it is with great pleasure that we are able to accommodate this request.”

First-time users are asked to create an account and enter login information at wholesale.poochie-pets.net. Retail venues are also welcome to call the main office at 860-408-9003 should they have any questions regarding the process.

Formed in 2005 in Simsbury, Connecticut, Poochie-Pets created the first-of-its kind housetraining dog doorbell, PoochieBells. Handcrafted at their Simsbury facility with USA-made custom metal bells to ensure quality and safety, PoochieBells are endorsed by dog trainers, breeders and veterinarians.

Jim Myers Announces Retirement, Brad Weston to Become Petco’s Chief Executive Officer

Petco has announced that its chairman and CEO, Jim Myers, a 26-year company veteran and CEO since 2004, will be retiring. As part of Petco’s long-term succession plan, company President and Chief Merchant Brad Weston, who joined Petco in 2011, will succeed Myers as CEO as of February 1, 2017.

According to a press release, Myers joined Petco in 1990 and has been a key leader in building and growing the company from a regional player into a leading national pet specialty retail chain with more than 1,470 Petco and Unleashed by Petco stores in the U.S., Mexico and Puerto Rico. Petco also boasts a rapidly growing online business through www.petco.com and Drs. Foster & Smith, the leading veterinary-operated pet product supplier of prescription services and pet supplies.

“I am tremendously proud of the entire Petco team and all we’ve accomplished during the last 26 years,” Myers said. “We’ve assembled one of the strongest leadership teams in the industry and together we’ve built a great brand and a very clear strategy that informs our long-term objectives and priorities.”

“There is no one better than Brad to lead Petco as we continue to be pet parents’ trusted partner of choice, and continue to evolve and grow as a leader in the pet specialty business,” he added. “I look forward to serving the company in an advisory capacity and as a board member going forward.”

As President and Chief Merchant, Weston has been responsible for driving the company’s overall business strategy, operations and merchandising activities, as well as marketing and e-commerce. Prior to joining Petco, he held senior leadership roles at Dick’s Sporting Goods, May Merchandising Company and Robinsons-May.

“Petco’s bright future is due in large part to Jim Myers’ vision, dedication and hard work,” said Christopher Stadler, managing partner of CVC Capital Partners (CVC). “Under his leadership, the company has experienced significant growth, and as the retail landscape has evolved, Jim has created a great foundation from which Petco will continue to grow. All stakeholders of Petco owe a huge debt of gratitude to Jim for all he’s done to make Petco the pet parents’ trusted partner of choice.”

“A key factor in the decision that we and CPPIB made to invest in Petco last year was its strong bench of leadership talent to drive future growth,” said Cameron Breitner, partner of CVC. “In his five years with Petco, Brad Weston has clearly proven his ability to lead Petco forward in its ongoing commitment to meet the needs of pet parents across all demographics and expand in new and innovative ways. We are very glad that Jim Myers will remain an important part of Petco’s future and are excited for Brad as he takes this step forward.”

“I couldn’t be more excited about the incredible opportunities that lie ahead for Petco and our more than 25,000 Petco Partners across the company,” Weston said. “We’ve come a long way over the past 50 years and I look forward to working closely with our partners, vendors and other stakeholders to continue supporting pet parents with the very best in products, services and solutions for better lives together.”

For more information about Petco, visit www.petco.com.

Global Pet Expo 2017 Set for March in Orlando

Global Pet Expo, hosted by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) is set to take place March 22-24, 2017 in Orlando, Florida, at the Orange County Convention Center.

As the first industry trade show of the year, Global Pet Expo will feature more than 1,200 companies from around the world, showcasing the latest and greatest products available for all types of pets including dogs, cats, birds, fish, reptiles, small animals and horses. The Show is the largest pet products trade show in the United States showcasing 16 football fields’ worth of pet products, more than 3,000 product-launches and 150 first-time exhibiting companies. Ranked one of the top 100 trade shows in the nation by Trade Show Executive Magazine, the Show has also grown in recent years with special sections, including the International Pavilions, Natural Pet, Boutique, Everything Aquatic, and What’s New, drawing specialty manufacturers and attendees alike.

One of the Show’s top attractions, the New Products Showcase, is an opportunity for pet product manufacturers to highlight their newest lines and innovations, and a place for attendees to preview all the newest products hitting the industry in one dedicated location at the Show.  This 30,000 square-foot space on the trade show floor is set aside to recognize the year’s best creative efforts in New Products and Point-of-Purchase Displays. With more than 1,000 entries expected, this is the largest new products showcase at any pet product industry trade show in the world. The New Products Showcase “Best in Show” awards are among the most coveted awards given in the industry. Winners will be announced at the Seventh Annual New Products Showcase Awards presentation. In order to be eligible to win, products must be entered in the New Products Showcase.

Additionally, the 6th Annual Retailer Excellence Awards will be announced on Thursday, March 23, 2017 at 8am during the pet industry breakfast. The Retailer Excellence Awards are designed to honor outstanding independent pet stores in a variety of categories.

The 2016 Show featured 6,170 buyers, 1,087 exhibitors and 3,218 booths sold – the highest post-show numbers to date. Total Show attendance came to 15,478 people, and the extended exhibit space to accommodate the growing number of booths and attendees came in at 320,000 net square feet, (nearly 10,000 feet larger than 2015). On a truly global front, 21% of exhibitors were international, making up 233 of the 1,087 exhibitors. An impressive 24% of buyers were from outside of the U.S., coming from 76 countries—continuing to position Global Pet Expo as a key trading opportunity for companies from around the world. The Global Pet Expo Academy Seminars also enjoyed impressive growth with a 20% spike in attendance at 1,400 participants.

Global Pet Expo is open to independent retailers, distributors, mass-market buyers and other qualified professionals. The show is not open to the general public. For more information, please visit www.globalpetxpo.org.

Up Close with Ark Naturals

Pet Night on Capitol Hill

Pet Night on Capitol Hill was hosted by the Human Animal Bond Research Initiative and the Pet Leadership Council in Washington, D.C. on September 20, 2016. Learn more here and at www.petnightoncapitolhill.com.

American Kennel Club Announces Launch of AKC Canine College

The American Kennel Club (AKC), the world’s largest purebred registry and advocate for dogs, announced the launch of its online learning platform, the AKC Canine College. The Canine College is an initiative that will allow the AKC to extend learning and certification opportunities to individuals without limitations of geography and time.  Dog breeders, judges, groomers, trainers, and others interested in learning more about the dog world will find a growing catalog of online courses, certification opportunities and additional resources.

The initial launch features a course on the Lagotto Romagnolo; online exams for conformation judges seeking approval to judge dogs in the Sporting, Terrier and Toy Groups; and educational material for all breeders, including required education for Bred with H.E.A.R.T. members. The organization said that content will continue to be developed and added to the catalog of courses, including training for Canine Good Citizen Evaluators and Groomers, additional breed courses and exams, tests for performance events judges and more.

“The Canine College is a tool that can be used effectively and efficiently as a supplement to what has been available for years,” said Dr. Charles Garvin, AKC Board Member. “It is designed to be flexible, scalable and continually improved.”

The AKC Canine College utilizes the Bridge Learning Management System, winner of three Silver Awards in the 2015 Brandon Hall Group Excellence Awards in Technology.

To see what the AKC Canine College has to offer, visit www.caninecollege.akc.org. Enhanced customer service and technical support will be available for those needing additional help.

In a statement, the AKC acknowledged the great assistance provided by volunteers, parent clubs, breeders and their dogs, preliminary testers, and those who have offered suggestions and feedback, in the initial launch and continued improvement of the program.

“The American Kennel Club is proud to launch the AKC Canine College and looks forward to continuing to develop quality online learning opportunities for the canine world,” said Leslie Fetzer, education project manager.

PetPR.com Launches New Website for Pet and Veterinary Businesses

PetPR.com, a pet industry press release distribution service, has unveiled its newly redesigned website and upgraded service offerings at www.PetPR.com. Acquired and relaunched by Fetching Communications in 2013, PetPR.com provides affordable, effective news distribution, writing and editorial services for pet and veterinary businesses.

“PetPR.com is dedicated to helping pet and veterinary businesses deliver their news to key media contacts who cover the latest trends in our industry,” said Liz Lindley, CEO of Fetching Communications and PetPR.com. “Our updated service, with nine core distribution packages, provides opportunities for our clients to connect with the pet-centric audiences that matter most to them.”

The new, simplified website allows PetPR.com customers to choose media distribution packages that fit their unique needs, while also providing the pet and veterinary media with a central resource to find news relevant to their beats.

New PetPR.com services and online features include:

News Distribution Packages: Customers can now choose from nine core distribution packages designed to help pet and veterinary businesses meet specific needs, such as launching a new product or service, announcing a contest, sharing industry expertise or publicizing an event or promotion.

Online Accounts: Customers can now create a free account, and then simply log in to place orders for distribution or writing services.

Live Chat: The new online chat function allows visitors and customers to interact directly with one of our PR experts.

Free Resources: The PetPR.com Resource Library is filled with timely, relevant advice and practical solutions to help customers address day-to-day marketing challenges. These free resources and checklists provide insights about how to use PetPR.com, explain the needs of pet-centric media and share valuable marketing tips for pet and veterinary businesses.

To learn more about PetPR.com and view the new website, visit www.PetPR.com.

Petplan Launches First Fully Customizable Pet Insurance

To celebrate its 10th year, Petplan, an insurance provider for pets, has re-launched its pet insurance products in the United States and Canada with the industry’s first fully customizable pet insurance plan. The company credits XL Specialty Insurance Company, an XL Catlin Insurance company and Petplan’s new underwriting partner, for making the launch possible.

According to the company, Petplan was the first provider to insure pets of any age with no policy exclusions for hereditary and chronic conditions or premium increases based on an individual pet’s claims. These features have since largely become industry standards in today’s rapidly-growing pet insurance marketplace.

“More than ever, pet parents want to ensure that their pets can receive the medical care they deserve,” said Petplan co-CEO and co-founder Chris Ashton. “Our goal was to put those treatment options within reach for everyone.”

New plan features include:

  • A broader range of annual limits from $5,000 all the way up to unlimited
  • Greater choice of deductibles, with the option of an annual deductible
  • 24/7 access to expert veterinary advice through a partnership with PetCoach

These new features come in addition to Petplan’s existing standards, including:

  • Protection for any injury or illness, including non-routine dental care and cancer, with no riders
  • Coverage for exam fees for unexpected veterinary care visits
  • Paperless claims submissions through the Petplan mobile app
  • 24/7 service through the in-house customer experience center
  • Expert pet health content in fetch! Magazine

The amount of dollars spent on veterinary care has risen sharply over the last decade. The American Pet Products Association (APPA) estimates that Americans will spend $15.92 billion on veterinary care this year, a 69 percent increase over the $9.4 billion spent in 2006.

According to Petplan, rising costs are due, in part, to the availability of more sophisticated treatment options. Modalities such as MRI, surgery and chemotherapy have become widely available. With today’s cutting-edge treatment options such as cold laser, gamma knife and stem cell therapy, veterinarians can treat and cure more conditions, less invasively, than ever before.

The American pet insurance market has grown in direct response. According to figures from the North American Pet Health Insurance Association (NAPHIA), over 1.4 million pets were insured in the U.S. at the end of 2015, and that number is growing at 12 percent annually. In 2006, there were just six pet insurance providers; today, they count 12.

“We’re delighted to partner with Petplan,” said XL Specialty Insurance Company’s Chris Bressette, senior vice president and head of North American programs at XL Catlin.  “We look forward to working with them to significantly grow the market by providing pet owners with innovative coverage and dedicated and attentive claims service.”

To learn more about Petplan’s pet insurance products, visit www.petplan.com.

World Pet Association Launches New Industry Insights Package

World Pet Association (WPA), founded in 1950 and known for hosting industry-leading events including SuperZoo, Atlanta Pet Fair & Conference, Aquatic Experience and America’s Family Pet Expo, has announced a partnership with Washington, D.C.-based startup InLoop to revamp its WPA Industry Tracker and provide top news to pet professionals with the WPA Insights Package.

According to a press release, the WPA Insights Package shares essential industry analytics to members—metrics tied specifically to their originally-produced content and/or the industry climate overall. The system empowers business owners to make data driven and strategic decisions to guide their B2B marketing efforts.

“We take pride in giving pet industry professionals access to valuable information they crave via our website,” said Doug Poindexter, president of WPA. “In addition to key trends and figures, InLoop helps provide an actionable roadmap for success.”

While InLoop specializes in building smart and robust news platforms for associations such as WPA, it also anonymously gathered substantial amounts of valuable industry data now packaged to serve as a revolutionary benefit to retailers looking for better insights and analytics on their industry. InLoop’s latest feature, Industry Insights Package, is a comprehensive platform providing dynamic dashboards on both the industry and the effectiveness of each business.

WPA Insights Package gives its users vital metrics, driving fact-based decisions and better results from marketing campaigns with more targeted and relevant communication. Metrics are displayed in three user-friendly, dynamic dashboards paired with powerful data visualization:

  • My Insights features data solely based on individual businesses’ content, analyzing its effectiveness, and providing recommendations.
  • Industry Insights allows a birds-eye view of the industry with key metrics featured on the dashboards, including key social influencers within the community, overall competitive ranking, industry trends reports, popular days to post content, social share statistics aggregated by channel, device usage, and source of traffic to the site as well as a full host of geographic demographics.
  • Industry Trends lets the user explore and discover trending topics and viral articles within their industry.

Up Close with the Honest Kitchen

HABRI and Pet Leadership Council Host Pet Night on Capitol Hill

The Human Animal Bond Research Initiative (HABRI) Foundation and the Pet Leadership Council (PLC), brought the power of pets to Capitol Hill yesterday at Pet Night, delivering the message that pets are important for human health and quality of life. The Pet Leadership Council and HABRI also conferred Pets’ Best Friend awards on several members of Congress, many of whom own pets as cherished members of their families.

“Pet Night provides the opportunity to remind our elected representatives that more than 80 million households have pets, and there is growing scientific evidence that pet ownership leads to enhanced quality of life for both people and animals,” said Bob Vetere, Pet Leadership Council Chairman. “Not only do pets relieve stress, support healthy aging and improve heart health, but they also help families dealing with cancer, autism and Alzheimer’s disease.”

Guests at the event in the Cannon House Office Building were treated to “bonding time” with a host of therapy animals, as well as colorful Betta fish in aquarium displays. They also heard from pet industry leaders, the veterinary community, animal welfare advocates and research organizations to learn about the importance of pet ownership in America.

“Research has also shown that communities with more pets have stronger social bonds,” Vetere added. “Not only can we learn good behavior and important life lessons from our pets, but it turns out that pets are also good public policy.”

Pet Night on Capitol Hill is an annual event. For more information, visit www.petnightoncapitolhill.com. View our gallery of photos from the event here.

Pet Valu Holds Third Annual Come Clean for Cancer Fundraiser

Pet Valu, a specialty retailer of premium pet food, treats, toys and accessories, donated all proceeds from its dog-wash stations to the Animal Cancer Foundation (ACF) on May 14-15.  The fundraiser, Come Clean for Cancer, was held at all Pet Valu locations across the Northeast, Mid-Atlantic and Midwest.  ACF supports comparative oncology research focused on the biologic and genetic similarities of cancer in pets and people that will expedite therapeutic and preventive benefits for both.

“We’re thrilled to have Pet Valu as a partner in increasing pet cancer awareness,” said Barbara Cohen, executive director of ACF.  “The funds raised through Come Clean for Cancer help ACF fulfill its mission to support comparative oncology research, uniting veterinary and human researchers to find new, more effective treatments for cancer affecting pets and people.”

Since 2014, Pet Valu’s Come Clean for Cancer fundraiser has raised over $55,000 for ACF.  Pet Valu is a proud sponsor of ACF and its comparative oncology approach to finding a cure.

“We hope to increase public awareness of pet cancer and the hope of a cure made possible through comparative oncology,” said Joe Dent, vice president and U.S. general manager for Pet Valu.  “Cancer is similar in pets and people and affects all our lives, so it’s important to inform the public about early detection and support efforts to find cures for both species.”


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