Pet Age Talks with Dr. Katy Nelson and Animal Haven at Frehpet’s Take Your Pet to Work Day Event
Pet Age meets with Dr. Katy Nelson from The Pet Show with Dr. Katy and Animal Haven at Freshpet’s Take Your Pet To Work Week event on June 21 in New York City.
Oxbow Announces ‘Sharing Our Garden’ Rescue Donation Campaign
Oxbow Animal Health, a leader in the innovative care and nutrition of small and exotic animals worldwide, has announced an upcoming donation campaign benefiting small animal rescues. A portion of the proceeds from every bag of Garden Select food purchased July 1 – August 31, 2017, will be donated to small animal rescues in need via Oxbow’s “Sharing Our Garden” campaign. Up to $5,000 will be shared among the winning organizations.
Nominations will be open to the public and can be made starting July 17 at www.oxbowanimalhealth.com/garden.
“Every day, small animal rescue organizations give selflessly to provide for the needs and quality of life of the animals in their care,” said Melissa Ross, director of Marketing, Education and Innovation at Oxbow. “Oxbow knows that finding support and resources is a challenge for many of these groups, and we’re honored to support their efforts whenever possible. We are excited to dedicate a portion of the proceeds from every bag of Garden Select foods sold in July and August to benefit the wonderful work of rescue groups.”
Kurgo Named a ‘Best Workplace’ by Inc. Magazine
Gordie Spater, Kurgo co-founder, is pleased to announce that the company has been named to Inc. magazine’s 2017 “Best Workplaces” list, which recognizes companies that have created exceptional workplaces through vibrant cultures, deep employee engagement and stellar benefits.
“We are thrilled to be honored on a national platform for our hard work and dedication to Kurgo’s company culture and company processes,” Spater said. “We are proud of the workplace we have cultivated, and it is an honor to be in such great company amongst the additional honorees.”
The 2017 Inc. Best Workplaces Awards assessed applicants on the basis of benefits offered and employee’s responses to a unique, 30-question survey fielded by each of the applying companies. Out of thousands of applicants, Inc. singled out just over 200 winning companies.
For nearly 40 years, Inc. magazine has been devoted to recognizing America’s most dynamic and innovative businesses, recognizing them for their company culture techniques to keep employees efficient, productive and, most importantly, happy.
Inc. magazine’s Best Workplaces recognition adds to the growing list of accolades Kurgo has received over the last several years, including being named for the past seven consecutive years on Inc. 5000’s “Fasting Growing Private Companies in America” as well as pet industry and product specific national awards.
The Pet Sustainability Coalition Partners with MGM Resorts, Zuke’s, Klean Kanteen to Inspire Business at SuperZoo
On July 25, the Pet Sustainability Coalition (PSC) and co-host MGM Resorts will invite 100 industry guests to the Shark Reef Exhibit where they will learn from Klean Kanteen CEO Jim Osgood about how driving environmental and social impact lead to greater profitability. With a special focus on ocean health, the event will highlight the opportunity that the pet industry has to reduce ocean trash, one of the top five issues affecting our global waters.
“At some point in everyone’s life, they will most likely encounter trash on the beach or floating in the water as they relax and take in the beauty our oceans offer us in our daily lives,” Osgood said. “At Klean, we want to inspire behavioral change to reduce pollution throughout our oceans. Through product development to reduce single use waste, education, advocacy and key partnerships we believe we can accomplish our goal of preserving our oceans and all waterways for future generations to enjoy.”
This event is sponsored by Zuke’s, a natural pet treat and supplement company, which has recently launched a sustainable packaging initiative as part of its PSC membership.
“We are big believers in the importance of getting outdoors with your dog, enjoying nature, and in turn protecting the places we play,” said David Rizzo, director of operations at Zuke’s. “We’re excited to announce a new reduced packaging footprint that enhances our sustainability while still retaining the same net weight of product. It’ll be great to connect with others in our industry, like the team at Klean Kanteen, who have our same love for the environment and share in our passion to preserve it.”
This event is part of a semi-annual event series that takes place every year at Global Pet Expo and SuperZoo and follows up PSC’s Impact Unleashed event where 65 of the industry’s most innovative leaders gathered to get the inspiration, tools and resources to accelerate business success through environmental and social impact.
Tickets are limited for PSC’s SuperZoo event, but you can still find tickets through PSC’s website.
Freshpet Celebrates Take Your Pet to Work Day
Freshpet recognized Take Your Pet to Work Day with an event at the Soho Grand Hotel in New York City on June 21.
Friends in the Tank
By Sara Keegan
With last year’s success of “Finding Dory” and its subsequent line of licensed aquarium products, retailers may be looking for more licensed products to stock on their shelves, as they are popular with a subset of fishkeeping customers.
“As a small business, it is important to us to have a diverse line of ornaments, and for a segment of our customers, licensed decor is attractive, so a shelf or two will continue to be invested in these items,” said Cameo Konfrst, director of operations and marketing of Wet Spot Tropical Fish of Portland, Oregon.
Penn-Plax, Inc., the leader in licensed pet products, has had great success with its various lines of licensed products.
“We’re fortunate enough to work with several licenses that seem to be immensely popular at all times, like SpongeBob SquarePants,” said Michael Acerra of the digital marketing department of Penn-Plax, Inc. “One of our more recent lines of licensed products was for the ‘Finding Dory’ movie, and that was very well received as well.”
And the products don’t just stop at ornaments for the aquarium.
“With our licensed aquarium products, we generally release a full line of new products,” Acerra said. “This will always include aquarium ornaments and small tanks in the one- to five-gallon range. Depending on whether or not it makes sense for the license, you’ll also sometimes see a range of accessories and plants as well.”
SpongeBob is No. 1
“The kids really love [licensed products] because that’s what they’re used to seeing every day,” said Daryl Perkins, manager at Fin & Feather Pet Center, Inc., of Henrico, Virginia.
He believes that licensed products, particularly SpongeBob SquarePants and the “Finding Nemo” and “Finding Dory” lines, are purchased more often for children who have their own tanks. SpongeBob has been a mainstay for quite some time now.
“We’ve been fortunate enough to enjoy lots of success with our line of SpongeBob licensed products. SpongeBob continues to be one of the most beloved characters on television, and he’s a character that transcends age,” Acerra said. “You’d be surprised how many grown men and women are huge fans of the show!”
And of course, for customers who are less inclined to visit the pineapple under the sea, there are other lines that could be more appealing.
“Beyond SpongeBob, our lines that feature classic Disney princesses, as well as new Disney princesses like Anna and Elsa from ‘Frozen,’ are also perennially popular,” Acerra noted.
Perkins believes the price points of SpongeBob products also contribute to their success in his store.
“Over the years, they’ve been able to get the price down for SpongeBob products,” he said. “I know a lot of the Nemo stuff is way too expensive.”
Konfrst also sees success with certain lines of licensed products in her store.
“We see everything from Teenage Mutant Ninja Turtles to ‘Frozen’ decorations leaving our shelves,” Konfrst said.
A Wide Appeal
Konfrst agrees that licensed products appeal to her younger audience.
“Many themed decorations, such as these [SpongeBob items], are very popular with kids and young adults,” she said.
However, she admits that there are other items that are more important to other customers.
“While these ornaments make an aquarium accessible to kids on a different level [being able to have their favorite character in their very own tank], they ultimately are not the backbone of our decor. We still find the natural items [wood, rocks, plants, caves] are the must-have items to stock an aquarium,” Konfrst stated.
Parents looking to provide their children with a hobby in fishkeeping would definitely want to keep up with licensed products for their children’s tanks. But after Nemo and Dory mania has died down, what else is there?
“We have a few new licenses we’re very excited about that you can expect to see shortly. First, there’s our product line for Disney’s latest hit, ‘Moana,’” Acerra explained. “We’re also extremely excited to be a part of the latest ‘Pirates of the Caribbean’ movie [‘Pirates of the Caribbean: Dead Men Tell No Tales,’ which was released in May], and we’ll be releasing a line of products that coincide with that franchise as well.”
So keep an eye on those box office ratings to see what’s coming ashore this summer and beyond.
The Bling Ring from SodaPup
Inspired by Ring Pop candies, the Bling Ring is a durable treat-dispensing toy for dogs from SodaPup.
Hill’s Pet Nutrition Announces 2017 Assistance Dog of the Year
Scout, a companion dog who supports a 17-year-old boy with cerebral palsy, has been crowned Assistance Dog of the Year in a competition organized by Hill’s Pet Nutrition. The 5-year-old golden retriever provides practical support for his owner by picking up dropped items, removing his owner’s socks, collecting laundry and closing drawers and cabinet doors. Equally important, Scout serves as a companion and social bridge.
Scout’s owner, Duncan Cumby from Stephenville, Texas, will receive a two-year supply of Hill’s Science Diet pet food. Hill’s will also make a $1,000 donation to Canine Companion for Independence, the organization that trained Scout.
“Assistance dogs work every day to improve the quality of their owner’s lives,” said Dr. Jolle Kirpensteijn, chief professional relations officer at Hill’s Pet Nutrition. “This competition was an opportunity to work with our veterinary healthcare team colleagues to celebrate the outstanding contribution that assistance dogs make and to champion the amazing organizations that train them. The support and companionship these animals provide can transform an individual’s life and often has a positive effect on the entire family.”
Hill’s partnered with the veterinary journal Clinician’s Brief to run the Assistance Dog competition in early 2017. Veterinary professionals from around the world were encouraged to nominate outstanding assistance dogs that they had cared for in their clinic. A panel of independent veterinarians selected three monthly winners and then named Scout as the Grand Winner and Assistance Dog of the Year.
The three monthly winners and the yearly winner will each receive a one-year supply of Hill’s Science Diet pet food.
The other monthly winners are:
Honey, a German shepherd that supports Michael Gaither, a wheelchair-bound U.S. Army veteran from Chiefland, Florida. In addition to the constant companionship she provides, Honey supports Gaither by picking up clothes and opening doors. She is also trained to find help or call 911 in an emergency.
Lena, a 15-month-old Doberman pinscher that assists Hannay Haley from Baton Rouge, Louisiana. Lena alerts Haley if she is about to suffer a medical seizure and performs tasks that mitigate her anxiety and post-traumatic stress disorder. This help enables Haley to live a more independent life.
“We are delighted that veterinary professionals responded so enthusiastically to the competition, enabling us to share so many heart-warming stories,” Kirpensteijn said. “Through this competition and other initiatives we have run, Hill’s has reached more than 1 million people around the world with our message about the benefits assistance dogs can bring.”
“We congratulate Scout, Honey, Lena and their owners and look forward to continuing to promote the vital work of Assistance Dogs and their training organizations in the months ahead,” Kirpensteijn said.
The work of three assistance dog training associations was highlighted during the Hill’s Global Symposium 2017 on May 5-6 in Washington, D.C.
Ainsworth Pet Nutrition Acquires Triple T Foods
Ainsworth Pet Nutrition, manufacturer of the Rachael Ray Nutrish line of pet food and treats, announced yesterday that it has acquired Triple T Foods of Frontenac, Kansas, a family-owned, super premium pet food co-manufacturer that employs approximately 200 people. Terms of the transaction were not disclosed.
With this acquisition, Ainsworth strengthens its manufacturing capacity and capabilities to support future growth of the Nutrish brand while maintaining and building upon Triple T’s current co-manufacturing relationships.
“We are thrilled to welcome Triple T Foods to the Ainsworth Family,” said Jeff Watters, president and CEO of Ainsworth Pet Nutrition. “As one of our most trusted co-manufacturers for more than a decade, Triple T’s similar family-minded culture and enduring commitment to food safety and product quality make this acquisition a very natural fit for both organizations.”
Watters went on to explain that Triple T Foods’ location in the central United States provides convenient access to key pet food ingredients within the nation’s grain and protein belts.
“This acquisition is a logical evolution in our supply chain, creating an even more robust national footprint for Ainsworth that accelerates our five-year strategic plan to become the leader in super premium pet nutrition,” Watters said.
“Moreover, by adding Triple T to the Ainsworth Family, we will be better positioned to deliver on our vision of ‘Pet Store Quality. Supermarket Easy.’ providing consumers with the very best in pet nutrition, at a reasonable price, right where they shop for the rest of their families,” he added.
“Over the past 15 years, Triple T Foods has produced products for Ainsworth Pet Nutrition,” Triple T Foods President Kurt Terlip said. “This acquisition has been about securing a good fit for both organizations – from an operations and supply chain perspective as well as a cultural standpoint. We are excited about today’s news as this acquisition is a great match for Triple T and Ainsworth on all of these fronts and will allow our newly combined organization to grow faster and more efficiently than either could do on its own.”
Terlip will be stepping down from his position as president of Triple T Foods; however Ainsworth will maintain a strong management team from Triple T, including Terlip’s son, Colin, who will manage all operations in Frontenac, Kansas.
PIJAC Board Member Enters Hall of Fame
Longtime Pet Industry Joint Advisory Council (PIJAC) board member and Segrest Farms President Sandy Moore has been honored with the “Hall of Fame” award by the Florida Tropical Fish Farms Association (FTFFA).
On June 10, the FTFFA gave its highest award to Moore for her leadership in the industry. In addition to her positions with Segrest and PIJAC, Moore is secretary of the FTFFA, co-chair of the PIJAC Aquatics Committee and vice president of Ornamental Fish International (OFI). Moore joins over a quarter-century of industry leaders who have received this prestigious award.
PIJAC and American Pet Products Association (APPA) co-founder Allan Levey presented the award to Moore. Levey had been named to the FTFFA’s Hall of Fame in 1993.
“This award represents Sandy’s hard work and dedication to the aquarium trade both in the U.S. and world-wide,” PIJAC President and CEO Mike Bober said. “She has been tireless in educating the public, lawmakers and the entire pet industry on fish farming and sustainable collection and to raise awareness of issues facing aquarium hobbyists and those that provide aquatics.”
PIJAC Board Chair Laura “Peach” Reid likewise said the FTFFA award represented Moore’s dedication to the responsible pet industry.
“I’ve been professionally involved with pets, and especially fish, for four decades,” Reid said. “I have never known anyone as passionately engaged with so many sectors of the industry —from running Segrest Farms to making sure PIJAC is on the cutting edge of aquarium fish policies, to educating the next generation of fish enthusiasts.
“FTFFA’s recognition of Sandy is the formal acknowledgement of what so many at PIJAC, SEGREST, the FTFFA and elsewhere have known for years—that the aquarium trade and hobby wouldn’t be the same without her,” Reid continued.
The FTFFA is the only active, established U.S organization devoting its entire efforts toward the professional, ethical, economic and social aspects of supporting the tropical fish industry.
This story was originally published on the PIJAC website and can be found here.
Quality Marine Receives Aquacultured Clownfish
Clownfish have long been one of the most popular fish in the marine aquarium trade. Due to advances in technology along with a better understanding of the process, the supply of cultured clownfish has grown exponentially in the past 10 years. Several commercial farms grow thousands of these fish for the U.S. market every year. Now, a very rarely seen species (either wild or cultured) is at Quality Marine. The group says it is excited to announce the arrival of aquacultured wideband clowns (A. latezonatus) after not having them available in any way for over two years.
The wideband clown is found in the waters surrounding Australia. They commonly inhabit coral reefs at depths of up to 45 meters. Their primary food source is small zooplankton, and they also graze on various types of turf algae (mostly to clean rocks for spawning). Like most clownfish the wideband is known to create symbiotic relationships with anemones (Heteractis crispa), which they use as a source of protection.
Clowns are one of the hobby’s great aquarium residents being both active and notoriously hardy when obtained from a reliable source. Aquacultured specimens are even more reliable. The wideband clownfish is an omnivore and will eat a variety of foods, from frozen enriched brine and mysis, to pellet and flake foods. Use caution when adding multiple to the same tank unless they are a mated pair because, like many clowns, the wideband can be aggressive.
Choosing aquacultured specimens is an excellent sustainable option for any aquarium, according to Quality Marine. These clowns are a good option not just for their rarity and appearance but, being aquacultured, these fish are also accustomed to captive conditions, eating processed foods and very used to positive human interaction, Quality Marine said.
Summer Fun for Felines
By Eric Stenson
Days are longer, temperatures are warmer and people are thinking about what they’d like to do with their summer leisure time. As companion animals become increasingly important members of the family, cats are now a much bigger part of the summer equation, along with a growing table of products designed to cater to their summer needs.
One of the biggest concerns about the summer is keeping cats safe from fleas and ticks, which become much more active as the weather warms. Some manufacturers emphasize flea and tick control through natural means, preferring herbal formulas to harsh chemicals. Susan Goldstein, co-founder and co-CEO of Earth Animal, takes particular umbrage at many flea collars, which she says are formulated with the equivalent of nerve gas.
“We see younger animals suffering from kidney and liver function problems,” she said. “There are alternatives to chemicals and drugs. The body should not be used as a carrier for flea prevention.”
Earth Animal makes internal powder and drops for feline use and is working toward development of a natural flea collar made primarily of herbal ingredients, expected to be ready this summer. Goldstein said the company developed its formulas by working with a master herbalist from the Green Mountains of Vermont, enhancing the blood of the animals to build resistance and work against fleas, ticks and mosquitos.
“Pesticides on animals stress their immune systems,” she said. “When that happens, you invite cancer.”
Safe Outdoor Spaces
Fortunately, summer for cats means a lot more than just protecting them from bloodsucking critters. Allowing felines to enjoy the great outdoors safely and comfortably becomes a big priority for pet families as well, beyond the threats caused by arthropods.
Catios present a great opportunity for felines to get fresh air and tromp around outside without being exposed to predators, risk being hit by cars or bringing back unwanted “gifts” like dead birds or mice. Cynthia Chomos, the founder/designer of Catio Spaces in Seattle, designs and builds custom enclosures for cat owners in the Seattle area and sells plans for do-it-yourselfers who want to build their own outdoor cat runs.
“It really enriches the lives of indoor cats,” she said. “They create spaces that are aesthetically pleasing and complement the home.”
All plans include a full list of the materials and tools consumers need to build their catio and detailed, step-by-step instructions. Based on the size, structures can be accessed through a pet door from the house or through a window insert.
For cat owners more interested in just a way station for their feline friends, the KatKabin could be an answer. Made by Brinsea Products in Titusville, Florida, the idea was to provide cats with a safe place to nap, shelter and relax at home or away, according to Liz Thomas, account coordinator for KatKabin.
“Their instinctual need to explore, roam and lounge in the open air can leave owners of indoor/outdoor cats with a dilemma in terms of providing them safe shelter,” Thomas said. “Elvira (product designer Elvira Brocher) developed the KatKabin to solve these problems by creating a special space in a garden, patio or balcony where a cat could be safe and secure and owners could have peace of mind.”
The KatKabin comes with a removable “KatFlap” door, washable “KatCushion” and a fleecy “Winter Warmer” to go inside the KatCushion, making it suitable for year-round use. Cat owners can even get an optional waterproof, low-energy EcoGlow Pet Warming Pad if they live in a particularly chilly climate and their feline friend develops such a fondness for the KatKabin that they would like to have it available even during the coldest winter days.
Thomas says cats take to the KatKabin quite readily, but he offers a few tips that can be passed on to owners to help felines get adjusted to their new vacation homes.
“The best way of getting your cat used to his KatKabin is to have it in the house at first, placed close to their regular sleeping place. Leave the KatFlap off initially—this makes it easier for them to get in and out,’’ she said. “If you sit near the KatKabin and make a big fuss of them when they come over to you they will get used to seeing it. Then you can gradually introduce them to the KatKabin by using treats. Put a few just inside the door, and they will hopefully feel the urge for a snack and put their head inside to retrieve the treat. Gradually move the snacks further inside and he will start to climb in and make himself at home. Take your time, don’t rush them.”
The Traveling Cat
With summer comes thoughts of travel—both near home and road trips farther away. For folks interested in taking their cats with them on a stroll about the neighborhood, what would work better than a stroller? After all, cats don’t hitch up to a leash for nice “walkies” down the street quite the way dogs would. Jeremy Buckley, director of sales for Gen7 Pets of Elverson, Pennsylvania, says his company has been making strollers for pets for about four years, taking its expertise in developing products for the juvenile market and extending it into the companion animal sphere to create safe, useful products.
“Pets feel more secure; the pet parents feel safe,” he said. “People who live in the city, they want to go to the park, want to go to a flea market or a fair. Pets are more accepted in malls and restaurants; this gives them all those opportunities.”
A stroller also makes it easier to get out and about if either the owner or the pet has limited capabilities, he explained.
“It’s easier also for older people who might want to take a pet out, or for animals who are older or who have had medical procedures,” he said.
His company makes a full line of pet strollers capable of holding up to 50 pounds of pets, including a jogging model. Buckley says he understands how retailers often deal with limited space but that strollers can be a success if stores keep a sample model on hand for customers to be able to take on a test drive.
“Sales are exponentially higher if customers can see the benefits as opposed to just seeing strollers in the box,” he said. “They can see it, touch it, push it around. It’s really important as people are taking their pets more and more places.”
Travel plans for owners and their cat might extend beyond where they can walk in their neighborhood. Sleepypod of Pasadena, California, makes the Sleepypod Atom, a carrier for small pets that works as a shoulder bag, that can strap into a car seat for protection and that can ride along on an airplane. Its bedding is machine washable, it has a trolley pocket so it can attach to luggage for rolling through the airport and it has pouches for storing essentials.
“Cats can be fussy travelers. It’s important to acclimate a cat to its home away from home, even when traveling for a short period of time,” said Michael Leung, Sleepypod co-founder and lead product designer. “With its Ultra Plush bedding and ability to convert into a pet den, Sleepypod Atom is a cozy napping spot at home. So when it’s time to go on a trip, a cat will feel less anxious because it will be traveling in its own familiar space.”
Leung points out that with its relative small size and level of utility, the Atom is a high value product for retailers.
“It’s a clever, multifunctional product,” he said.
Jennifer Kiehl, manager of Bentley’s Pet Stuff Southport in Chicago, says she sees sales of treats and “old classics” such as wands, outdoor toys and harnesses move more briskly at her store when it comes to summer cat products. Things made of harder, more durable plastics become more popular, and she said she reminds owners to be especially conscious of keeping cats well hydrated as temperatures climb. This means that cat fountains become more of an item.
“They love water that’s moving,” she said.
The Company of Animals Announces New Rack Merchandising Program
The lead, collar and accessory aisle can sometimes be a cluttered, confusing section in independent pet stores, according to The Company of Animals. In response, the company recently announced the launch of a comprehensive rack merchandising program to catch the attention of shoppers and detail them on the company’s HALTI and Baskerville Ultra Muzzle lines.
Four pre-packed assortments are available showcasing the HALTI Walking Range line – 96 collars and leads in four assorted colors, 48 collars and leads in black/grey and red, 16 walking harnesses in black and red, and 16 walking harnesses in purple and blue. Designed to fit an in-line gondola or end cap four to six feet in height, each assortment comes complete; a header card featuring an easy-to-follow sizing chart is also provided to help shoppers select the best fit.*
Additionally, there are two pre-packed assortments available to promote the Baskerville Ultra Muzzle line – six various sizes in black and six various sizes in tan. A header card featuring an easy-to-follow sizing chart is also provided to help shoppers select the best fit. These compact racks can be easily installed in a gondola, on an end cap.
The Company of Animals’ sales team would also like interested independent retailers to know that all six of these pre-packed assortments are currently available from the COA distributor at a special discount price. To learn more about The Company of Animals HALTI and Baskerville Ultra Muzzle lines, please call 863-424-0598 or email firstname.lastname@example.org.
*Once an order is placed, The Company of Animals will ship the rack fixture directly, and the products will ship from a distributor.
World Dog Expo
The World Dog Expo was held June 9-11 at the Meadowlands Exposition Center in Secaucus, New Jersey.
Pet Partners Receives $50K Grant Investment from Petco Foundation for Therapy Animal Program
Pet Partners, the nation’s leading organization registering therapy animals for animal-assisted interventions, is excited to announce the receipt of a $50,000 grant from the Petco Foundation. This grant will be used toward funding the therapy animal program and will also support promotion of a new ‘from shelter pet to therapy pet’ campaign.
“The public awareness campaign set to launch later this year will promote the idea of future therapy animals sitting right under our noses in local shelters and encourage people to consider adopting an animal and sharing that special animal with the community,” said Annie Peters, CEO of Pet Partners. “We are excited about the opportunity to increase support of the important work of therapy animals and truly thank the Petco Foundation for helping to make that possible.”
The funds from the Petco Foundation were raised during the group’s Helping Heroes fundraising campaign held online and in Petco stores. This campaign, held each October in partnership with Natural Balance, recognizes and celebrates the impact that service, therapy and working animals have on the lives of millions of people.
“Saving a shelter pet through adoption and transforming them into helping hero highlights the true potential of these animals,” Petco Foundation Executive Director Susanne Kogut said. “We are thrilled to invest in Pet Partners’ efforts to promote the incredible capabilities of shelter pets through this new initiative and hope that it will inspire more animal adoptions.”