Pet Age Magazine Staff

Pet Age is a B2B publication that covers the pet industry in print, online and through social media. Connect with Pet Age Magazine Staff on Google Plus. Email Pet Age Staff at Visit for additional information.

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Grain-Free Category Now Accounts for a Third of Pet Food Sales

Grain-free dog and cat food now accounts for one-third or 34 percent of all pet food sales and 48 percent of the “natural” category.

Holiday Heggie

Heggies Holiday Plush by Petmate

The Heggie extra soft and cuddly plush toy now comes in festive, holiday themed costumes.


2015 Groom Expo

Groom Expo was held from September 17-20 at the Hershey Lodge and Convention Center in Hershey, Pa. It included the Groom Olympics, other competitions and the latest products for groomers.


Up Close with Natura Petz

We got up close with Natura Petz at SuperZoo 2015


EZ-WEIGH PetProPlus by Proactive PetHealth

This in-home combination feeding bowl, pet scale and health monitor for both dogs and cats incorporates a feeding mat, self-operating pet scale and a built-in spill-proof feeding bowl.


TeloMore Advanced Longevity Dietary Supplement by Viachem

TeloMore Astragaloside IV is a concentrated natural nutraceutical that supports the activity of enzyme telomerase.


Petco Acquired for $4.6 Billion

Private equity firm CVC Capital Partners and Canada Pension Plan Investment Board have agreed to acquire the holding company for Petco Animal Supplies Inc. at a cost of $4.6 billion.


95 Percent of Pet Owners Buy Christmas Gifts for Pets, Survey Finds

According to a survey conducted by, 95 percent of pet owners have bought a Christmas gift for their pet.


Merck Animal Health Produces H3N2 Canine Influenza Vaccine

In response to the H3N2 canine influenza (CIV) outbreaks that impacted dogs in 241 states, Merck Animal Health announced that the U.S. Department of Agriculture (USDA) has issued a conditional product license for a vaccine to protect against this newly identified strain.


PIJAC Recommends Temporary Halt to Importation of Two Newts

The Pet Industry Joint Advisory Council (PIJAC) today recommended a voluntary moratorium on importing two Asian newts into the United States. The two species are the firebelly newt (Cynops orientalis) and the paddletail newt (Pachytriton labiatus).

Window Play Center

Window Play Center by Caitec Corporation

When secured safely to a window with its suction cups the Window Play Center allows birds to view and enjoy the outdoors.


Firms Expected to Bid $4 Billion for Petco

Private equity bidders KKR & Co. and Hellman & Friedman are both expected to bid $4 billion to purchase Petco Holdings, which operates about 1,300 stores in the U.S.


Women in the Pet Industry Network to Hold Online Holiday Auction

Women in the Pet Industry (WIPIN), a network of female pet industry professionals and entrepreneurs, will launch its first online auction on November 19 at 9 a.m. EST.


Third Annual Aquatic Experience Hosted More Than 6,200 Guests

The World Pet Association (WPA)’s third annual Aquatic Experience show, which took place from November 6 to 8 at Chicago’s Renaissance Shaumberg Convention Center, was visited by over 6,200 guests.


The Honest Kitchen Partners with Publisher to Release Scratch and Sniff Dog Book

Red Tettemer O’Connell + Partners (RTO+P) has released a scratch and sniff holiday dog book titled “Is That My Dinner?” for The Honest Kitchen to showcase product and communicate the benefits of feeding pets healthy food.

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