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May 10, 2017

Animal Supply Company (ASC), a national leader in pet food and supplies distribution, announced it is partnering with SPINS to provide pivotal data and insights to help independent pet retailers thrive in the specialty pet market. The leading provider of retail analytics for the natural, organic and specialty products industries, SPINS provides data on the category and item level in more than 20 categories and 50 subcategories. Through this partnership, ASC and SPINS will offer independent pet retailers easy-to-read, actionable data to help them understand consumer buying patterns and important growth opportunities.

The SPINS Independent Pet Channel represents a $60 billion industry with consistent growth, especially in natural products.

“Independent pet retailers are under siege from e-commerce and big box retailers. SPINS is uniquely positioned to help independent pet retailers thrive in this increasingly competitive landscape,” SPINS CEO Tony Olson said. “Over 20 years in the health & wellness industry, we’ve built the foundation, plus new digital solutions and personalized intelligence, which enables us to empower independent pet retailers with the resources they need to compete and win.”

“We are thrilled to offer this service to our retailers,” ASC CEO Don McIntyre said. “Data drives informed decisions. In the age of e-commerce, we need the best possible assortments ready for consumers when they visit independent pet retailers. This partnership will allow retailers to combine their excellent personal service with the best product offerings.”

Customers can ask their local Animal Supply Company representative for more information or email SPINS@animalsupply.com for a live call back with a SPINS specialist.

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