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Zuke’s Joins Nestlé Purina PetCare

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Zuke’s Performance Pet Nutrition, was acquired by  Nestlé Purina PetCare, the company said. 

“I’m personally so pleased that Zuke’s is now a part of the Nestlé Purina family,”  Patrick Meiering, founder of Zuke’s, said. “Their understanding of Zuke’s core mission of fostering an active and healthy lifestyle for pets and pet parents alike, their commitment to keeping Zuke’s and its employees in Durango as an independent operation, and their ability to help grow the Zuke’s brand in the pet specialty marketplace were important factors in partnering with Nestlé Purina.”

According to a press release issued by the dog and cat treat company, “Zuke’s, and its employees, will continue to be operated as an independent company based in beautiful Durango. Zuke’s will continue creating and producing outdoors-inspired, safe, and healthy dog and cat treats in the same facilities, in the same way, right here in the USA.”

“I joined the Zuke’s team in 2010 with the goal of growing the Zuke’s brand while staying true to its authentic roots and history,” John Hart, president of Zuke’s, said. “We achieved that goal and are excited to continue and accelerate that growth in pet specialty with our new partnership.”

Trackbacks/Pingbacks

  1. Yes, Zuke’s Was Bought By Purina. Don’t Panic! - October 12, 2014

    [...] to an article in Pet Age Magazine, Meiering stated, ““I’m personally so pleased that Zuke’s is now a part of the Nestlé [...]

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