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Ruffwear Offers Website Shopping Tool to Connect Online Customers with Local Retailers


February 12, 2018

Ruffwear, maker of performance dog gear for outdoor adventure, is now offering a website shopping tool to connect customers with retailers in their area that carry Ruffwear products.

Ruffwear is partnering with Locally, an online platform that helps connect consumers with in-stock products at retailers located near them. The collaboration is part of Ruffwear’s long-term commitment to its retail partners. The tool combines the digital shopping experience on the Ruffwear website with local service and convenience. Retailers have the option to set up an inventory feed to Locally, providing customers current information on what gear is available immediately in their area.

“We are excited to offer the Locally experience on ruffwear.com,” says Susan Strible, Ruffwear director of marketing. “Many canine adventurers and their human companions like to try on Ruffwear gear in person and interface with local experts. With Locally, we can drive traffic to our valued dealer partners’ locations and customers can easily find the Ruffwear gear they need in their own backyards.”

“By including the real-time inventory of local stores, Ruffwear is making it as easy to go from a screen to purchasing a product in a nearby store as it is to hail a ride or book a dinner reservation,” says Mark Strella, Locally’s director of business development. “We’re proud to partner with Ruffwear and their thousands of retailers to power this experience for shoppers across North America.”

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