Pet Age, a business-to-business trade publication that covers the pet industry, was named a runner-up in the 2012 B2B Twitterer of the Year Awards in the B2B Publications category.
The B2B Twitterer of the Year Awards recognizes B2B individuals and organizations, across the world, for outstanding contributions in practicing, promoting, and/or enhancing business by using Twitter.
“This is a testament to how dedicated our staff is about providing pet industry news and information across all publishing platforms, including digital,” Craig Rexford, vice president and publisher of Pet Age, said.
Pet Age launched their Twitter handle in mid-October, and uses it as a way to communicate with readers and industry professionals on a regular basis, as well as distribute important business and retail information.
The awards, in their fifth year, are given to qualified, nominated entities, and the judging is performed by a panel of experienced B2B veterans, with the focus solely on B2B, according to their website.
“It’s not about how many followers you have, or how many tweets you tweet,” according to their website. “It’s about creating a community, the value a B2B entity brings to it, and the integration of Twitter into the operation of your business and becoming a more social enterprise.”
Pet Age is produced out of Journal Multimedia’s New Jersey offices.
Journal Multimedia, based in Harrisburg, Pa., produces a variety of publications, events, web products, video, software and research for niche markets, and is the parent company of the Central Penn Business Journal, NJBIZ, Lehigh Valley Business and Central Penn Parent.