Matrix Partners, a pet-centric brand strategy and communications firm, recently received a Platinum Hermes Award in the Pro Bono Public Relations category for staging a comprehensive program to promote the Internet Cat Video Festival in Chicago. This highly popular event was hosted by two prominent local rescue organizations, the Chicago Cat Rescue and Tree House Humane Society. The 75-minute screening of “best of the net” videos was preceded by a meet and greet with Lil BUB herself.
To spread the word about the festival, the Matrix Partners public relations team reached out to targeted local television and radio broadcasters, as well as newspapers and other national publications. As a result of their creative and logistical efforts, news of the event generated more than 175 million impressions. Proceeds from the event went to Chicago Cat Rescue, Tree House Humane Society and Lil BUB’s Big Fund for the ASPCA.
Matrix Partners has always been committed to supporting animal rescues. Members of the team actively attend and promote fundraising and awareness events, and the company also frequently helps initiate client/rescue relationships within the community.