Hi-Tek Rations introduced a new dog food formula called Leonard Powell Signature., during a breakfast at SuperZoo.
The new food is expected to be available in independent retail stores in about 8 weeks, and includes the Signature Series Exotics, Signature Series Classics and Signature Series Baked.
The exotics line offers Grain Free Prairie Formula With Bison and Grain Free wetlands Formula With Duck, while the Classics over Sunday Dinner With Chicken and Center Chops with Pork. The Baked offers Oven-Baked Dinner With Chicken and Oven-Baked Dinner With Lamb.
“Our vision has always been about making a difference in peoples lives,” Powell said.
One of the things that makes his company different than others he said is that they offer profit margins for retailers.
“We want to help increase margins by 10 percent,” he said. “When people go out of business, it’s usually because they can’t make enough money.”