Pet Age

July 13, 2017

Since The Company of Animals introduced the HALTI as the world’s first headcollar in 1979, the brand has expanded to encompass an extensive collection of leads, harnesses and collars known for comfort, safety and convenience. Today, the HALTI Walking Range is sold in over 30 countries around the world. On June 21, in Vienna, Austria, the brand received international recognition.

The World Branding Awards are presented annually by the World Branding Forum, headquartered in London. The HALTI brand was selected as an Animalis Edition finalist. The Animalis Edition is described by the presenters as the largest pet and animal brands recognition forum in the world. Winners were determined on the basis of three criteria: financial valuation, public online voting and market research.

“It is indeed an honor for us to receive this international award,” said Dr. Roger Mugford, CEO and founder of The Company of Animals. “When I invented the HALTI headcollar to help improve the lives of people and pets, my main focus was to create a product that simply helped make walking the dog a more enjoyable experience, for both pet and owner.”

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