flexi USA Becomes PAW
flexi USA Inc. is transitioning to the name PAW, Pet Adventures Worldwide Inc., and introducing two new brands, Alcott and Uncle Ulrick’s.
Alcott gear, premiered at the Global Pet Expo, offers a complete line of adventure dog products, ranging from travel beds and life jackets, to reflective collars and leashes. With five product categories, including Essentials, Explorer, Traveler, Mariner and Storybook, Alcott helps create opportunities for dogs and their owners to bond together with products that make their adventures more convenient, more fun, safer and affordable.
Uncle Ulrick’s offers American made and sourced chicken and beef jerky, as well as sweet potato treats. Its entire line up of new products are all natural with no fillers, byproducts, grains, soy, artificial colors or flavors.
flexi USA, the U.S. resource for flexi retractable leashes, was purchased in 2005 by Ulrich Wuebker, current flexi USA president. Wuebker has worked with flexi retractable leashes for nearly 30 years, at both the manufacturing plant in Germany and flexi USA.
Recently, the flexi manufacturer in Germany decided to terminate its business relationship with flexi USA. It will now sell products directly, forcing the current flexi USA team to transition into different pet business opportunities under the new name PAW – Pet Adventures Worldwide Inc.
According to Wuebker and the PAW – Pet Adventures Worldwide Inc. team, this change will pave the way to success in several pet product categories.
“Change is something positive,” Wuebker said. “I’m proud of all of our employees who have worked hard over the past several months to redefine our company. We are heading in the right direction.”
Wuebker said the change in structure isn’t slowing his team down.
“We had overwhelming success launching Uncle Ulrick’s and introducing many new Alcott adventure products at Global Pet Expo,” Wuebker said. “We were humbled by the extraordinary support of our reps, customers and friends in the pet industry.”