KENIC Purple Pooch & Purr Shampoo moisturizes dry skin and coats as it cleans dirty pets. The shampoo will leave the pet with a silky, fresh smelling coat. The purple shampoo is a part of the KENIC retro line of shampoos and joins the Pink Pup Shampoo and the Blue Bow Shampoo. The Purple is available in 17 oz. and gallon sizes and offers a dilution rate of 15:1.