Mark Your Territory
PR Tips to Grow Your BusinessKerry Sutherland is the Principal of K. Sutherland PR, a boutique public relations, social media and branding agency specializing in the pet industry. With offices in Irvine, CA and Reno, NV, Kerry and her team produce innovative and personalized campaigns for pet brands to help their clients stand out in a cluttered market, and grow business. Contact Kerry directly, or find her agency online through Facebook, Twitter, Pinterest, Instagram, or her website.
Being well prepared will make your interview a success.
Many editors are already working on their holiday gift guides.
Now more than ever, you need to be asking manufacturers about their PR strategy.
While you may be stationed at your booth, and unable to personally engage with the media; a strong, informative media kit can extend a brand’s presence.