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Animal Supply Partners With RFG

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Animal Supply Company and New Hope, Minn., based RFG Distributing, Inc., have partnered together to serve a broader cross section of independent retail communities and continue its roll-out of value-added retail services across the country.

RFG will continue to operate under the RFG Distributing name and continue to be led by Steve Thoeny, Craig Theony and the rest of the current executive team. Steve Thoeny will become an investor and part owner in Animal Supply Company.

“We are pet people,” Steve Thoeny said. “As consultants, we offer the best products to help independent pet specialty businesses prosper.”

Now serving a 14-state territory, RFG is the leading distributor in the Midwest. While the company carries one of the broadest product selections in the industry and operates one of the most advanced warehouse and delivery systems, the Thoeny’s maintain that it is their employees that make RFG the leader in the market.

“We have been honored to partner with some of the best pet retailers and pet products manufacturers in the world but it is our family of hard working, dedicated employees that makes RFG great,” Steve Thoeny said.

Steve Thoeny described the new partnership with the Animal Supply group of companies as a great opportunity for their retail and manufacturer partners.

“The Thoeny’s and RFG’s long-term dedication to the success of the independent pet specialty market makes this a perfect partnership,” Randy Reber, chairman of Animal Supply, said. “We are honored to join together with the entire RFG family in our pursuit to deliver unmatched retail success to the independent pet channel.”

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