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sentiment index

April 3, 2017

Entering April, sales remained relatively steady. The biggest increases in revenue occurred in the cat, fish and ancillary services categories. In gift sales, there was a decrease in sales revenue, which might be explained by the end of the winter holiday season. Retailers’ predictions for next month’s sales remain similar to predictions from last month.

How much did the average customer spend at your facility per visit last month?
$1 - $10
Jan   1 %
Feb   0 %
$11 – $50
Jan   56 %
Feb   60 %
$51 - $200
Jan   36 %
Feb   33 %
$201 - $250
Jan   2 %
Feb   2 %
$251 - $500
Jan   3 %
Feb   3 %
Above $500
Jan   2 %
Feb   2 %
What is your forecast on the average customer spend next month?
$1 - $10
Jan   56 %
Feb   71 %
$11 – $50
Jan   20 %
Feb   17 %
$51 - $200
Jan   21 %
Feb   10 %
$201 - $250
Jan   3 %
Feb   3 %
How many visitors came to your store last month?
Jan 1267
How many visitors do you project will visit next month?
Feb 1431
What percentage of your sales last month came from:
Dog food, supplies & accessories
Jan   41.2 %
Feb   40.2 %
Cat food, supplies & accessories
Jan   9.4 %
Feb   12.5 %
Fish food, supplies & accessories
Jan   2.6 %
Feb   4.8 %
Pond supplies & accessories
Jan   0.3 %
Feb   0.4 %
Bird food, supplies & accessories
Jan   4.6 %
Feb   4.2 %
Small-animal food, supplies & accessories
Jan   1.3 %
Feb   1.8 %
Reptile food, supplies & accessories
Jan   1.2 %
Feb   1.8 %
Gift & novelty items
Jan   6.1 %
Feb   4.4 %
Companion animals, fish and other livestock
Jan   7.6 %
Feb   8.4 %
Ancillary services (boarding, grooming, etc.)
Jan   25.8 %
Feb   21.5 %
What percentage of your sales do you forecast for next month coming from:
Dog food, supplies & accessories
Jan   41.7 %
Feb   40.3 %
Cat food, supplies & accessories
Jan   9.8 %
Feb   12.8 %
Fish food, supplies & accessories
Jan   2.6 %
Feb   4.3 %
Pond supplies & accessories
Jan   0.2 %
Feb   0.4 %
Bird food, supplies & accessories
Jan   4.7 %
Feb   4.3 %
Small-animal food, supplies & accessories
Jan   1.5 %
Feb   1.7 %
Reptile food, supplies & accessories
Jan   1.2 %
Feb   2.3 %
Gift & novelty items
Jan   4.7 %
Feb   3.8 %
Companion animals, fish and other livestock
Jan   6.9 %
Feb   8.4 %
Ancillary services (boarding, grooming, etc.)
Jan   26.7 %
Feb   21.6 %
Did you offer any significant special sales, i.e. 20% store wide?
Yes 34%
No 66%
Will you offer any significant special sales next month, i.e. 20% store wide?
Yes 40%
No 60%
How much did you spend on advertising in the past month?
Up to $1,999
Jan   90 %
Feb   93 %
$2,000 to $3,999
Jan   5 %
Feb   6 %
$4,000 to $5,999
Jan   2 %
Feb   1 %
$6,000 to $7,999
Jan   1 %
Feb   0 %
$8,000 to $9,999
Jan   0 %
Feb   0 %
$10,000 or more
Jan   3 %
Feb   1 %
How much will you spend on advertising next month?
Up to $1,999
Jan   90 %
Feb   92 %
$2,000 to $3,999
Jan   3 %
Feb   6 %
$4,000 to $5,999
Jan   2 %
Feb   1 %
$6,000 to $7,999
Jan   1 %
Feb   0 %
$8,000 to $9,999
Jan   1 %
Feb   0 %
$10,000 or more
Jan   3 %
Feb   1 %
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