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sentiment index

April 3, 2017

Entering April, sales remained relatively steady. The biggest increases in revenue occurred in the cat, fish and ancillary services categories. In gift sales, there was a decrease in sales revenue, which might be explained by the end of the winter holiday season. Retailers’ predictions for next month’s sales remain similar to predictions from last month.

The data published in this edition of the Retailer Sentiment Index was collected in February 2017.

How much did the average customer spend at your facility per visit last month?
$1 - $10
0 %
 
$11 – $50
60 %
 
$51 - $200
33 %
 
$201 - $250
2 %
 
$251 - $500
3 %
 
Above $500
2 %
 
What is your forecast on the average customer spend next month?
$1 - $10
71 %
 
$11 – $50
17 %
 
$51 - $200
10 %
 
$201 - $250
3 %
 
How many visitors came to your store last month?
1267
How many visitors do you project will visit next month?
1431
What percentage of your sales last month came from:
Dog food, supplies & accessories
40.2 %
 
Cat food, supplies & accessories
12.5 %
 
Fish food, supplies & accessories
4.8 %
 
Pond supplies & accessories
0.4 %
 
Bird food, supplies & accessories
4.2 %
 
Small-animal food, supplies & accessories
1.8 %
 
Reptile food, supplies & accessories
1.8 %
 
Gift & novelty items
4.4 %
 
Companion animals, fish and other livestock
8.4 %
 
Ancillary services (boarding, grooming, etc.)
21.5 %
 
What percentage of your sales do you forecast for next month coming from:
Dog food, supplies & accessories
40.3 %
 
Cat food, supplies & accessories
12.8 %
 
Fish food, supplies & accessories
4.3 %
 
Pond supplies & accessories
0.4 %
 
Bird food, supplies & accessories
4.3 %
 
Small-animal food, supplies & accessories
1.7 %
 
Reptile food, supplies & accessories
2.3 %
 
Gift & novelty items
3.8 %
 
Companion animals, fish and other livestock
8.4 %
 
Ancillary services (boarding, grooming, etc.)
21.6 %
 
Did you offer any significant special sales, i.e. 20% store wide?
Yes 34%
No 66%
Will you offer any significant special sales next month, i.e. 20% store wide?
Yes 40%
No 60%
How much did you spend on advertising in the past month?
Up to $1,999
93 %
 
$2,000 to $3,999
6 %
 
$4,000 to $5,999
1 %
 
$6,000 to $7,999
0 %
 
$8,000 to $9,999
0 %
 
$10,000 or more
1 %
 
How much will you spend on advertising next month?
Up to $1,999
92 %
 
$2,000 to $3,999
6 %
 
$4,000 to $5,999
1 %
 
$6,000 to $7,999
0 %
 
$8,000 to $9,999
0 %
 
$10,000 or more
1 %
 
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