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February 2017 – Retailer Sentiment Index


February 20, 2017

The data published in this edition of the Retailer Sentiment Index was collected in December 2016.

How much did the average customer spend at your facility per visit last month?
$1 - $10
1 %
 
$11 – $50
58 %
 
$51 - $200
35 %
 
$201 - $250
3 %
 
$251 - $500
1 %
 
Above $500
2 %
 
What is your forecast on the average customer spend next month?
$1 - $10
50 %
 
$11 – $50
28 %
 
$51 - $200
19 %
 
$201 - $250
4 %
 
How many visitors came to your store last month?
2134
How many visitors do you project will visit next month?
2189
What percentage of your sales last month came from:
Dog food, supplies & accessories
39.7 %
 
Cat food, supplies & accessories
9.3 %
 
Fish food, supplies & accessories
2.8 %
 
Pond supplies & accessories
0.2 %
 
Bird food, supplies & accessories
4.0 %
 
Small-animal food, supplies & accessories
2.0 %
 
Reptile food, supplies & accessories
2.5 %
 
Gift & novelty items
6.4 %
 
Companion animals, fish and other livestock
10.7 %
 
Ancillary services (boarding, grooming, etc.)
22.4 %
 
What percentage of your sales do you forecast for next month coming from:
Dog food, supplies & accessories
40.3 %
 
Cat food, supplies & accessories
9.1 %
 
Fish food, supplies & accessories
2.7 %
 
Pond supplies & accessories
0.1 %
 
Bird food, supplies & accessories
3.9 %
 
Small-animal food, supplies & accessories
2.1 %
 
Reptile food, supplies & accessories
2.2 %
 
Gift & novelty items
5.7 %
 
Companion animals, fish and other livestock
10.9 %
 
Ancillary services (boarding, grooming, etc.)
23.0 %
 
Did you offer any significant special sales, i.e. 20% store wide?
Yes 38%
No 62%
Will you offer any significant special sales next month, i.e. 20% store wide?
Yes 42%
No 58%
How much did you spend on advertising in the past month?
Up to $1,999
85 %
 
$2,000 to $3,999
7 %
 
$4,000 to $5,999
5 %
 
$6,000 to $7,999
0 %
 
$8,000 to $9,999
1 %
 
$10,000 or more
2 %
 
How much will you spend on advertising next month?
Up to $1,999
85 %
 
$2,000 to $3,999
6 %
 
$4,000 to $5,999
3 %
 
$6,000 to $7,999
1 %
 
$8,000 to $9,999
1 %
 
$10,000 or more
4 %
 
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