Zuke’s Pet Nutrition, maker of natural dog treats and supplements, and Merrick Pet Care, a natural and organic pet food company, announced they are joining together to build one organization to better serve pet specialty and to realize Zuke’s growth potential among pet parents and their active, healthy dogs.
Zuke’s is currently based in Durango, Colorado, and will continue to have a presence there as an innovation hub, given the company’s Colorado roots that serve as inspiration for its natural treat options. Other business functions will be consolidated within Merrick Pet Care, which is based in Amarillo, Texas.
“When you take our strong legacy and deep expertise in natural treats plus Merrick Pet Care’s premium, fast-growing brands, you have a terrific recipe for success in pet specialty,” said Brent Gleckler, general manager for Zuke’s Pet Nutrition. “We’re looking forward to this next phase of our growth.”
Greg Shearson, CEO of Merrick Pet Care, said this change serves to build one organization that is even stronger than the sum of its parts, dedicated to pet specialty.
“We are excited to have the Zuke’s business join our portfolio,” Shearson said. “This is a great fit as both Merrick and Zuke’s were built by passionate founders determined to provide optimal nutrition for pets. Together, we can better meet the growing demand for the highest quality pet food and treats.”
Both Zuke’s and Merrick are a part of the Nestlé Purina PetCare Company, representing the company’s dedication to the growing natural pet food and treats segment in pet specialty. Merrick continues to operate independently from Purina. The integration is expected to be completed this spring.