Ziwi, an innovator and global leader of air-dried pet nutrition, has announced that Michelle Granger is joining the company in the newly-created role of international brand manager. In this role, she will help with overall brand development and messaging as the company continues to expand its presence in the global pet food market.
Granger comes to Ziwi with a wealth of sales and marketing experience in the pet nutrition sector, her most recent role being the director of Marketing for Champion Petfoods.
“I am extremely pleased to be able to welcome an individual as well-qualified and knowledgeable as Michelle to the Ziwi team,” said Richard Lawrence, managing director of Ziwi. “She has a passion for the health and well-being of pets through natural nutrition, so an innovative company like Ziwi was the perfect fit for her.”
“Ziwi has a great story to tell about our commitment to safe, ethical and sustainable New Zealand sourcing,” said Mary Helen Horn, Ziwi USA president and executive director. “We’re excited to see how Michelle will help bring that story to life.”