Ziwi Appoints New GM of Sales and Marketing for Europe, Middle East

March 27, 2018

Neil Ratcliff has joined Ziwi as general manager of Sales & Marketing – Europe & Middle East. His role with the New Zealand-based pet food company will include the assessment and development of European and Middle Eastern markets through distributor business plans, customer relationships and routes to market.

Ratcliff brings to the position considerable experience in the development and execution of strategies for export business, as well as more than 25 years of expertise in sales, customer marketing and category management of fast-moving consumer goods.

In his former role as sales director – Europe, Middle East, and Africa for MPM, a Manchester, England, manufacturer of household and personal care products, Ratcliff was instrumental in leading the growth in sales of the company’s natural pet food brands in the UK pet food trade.

Ratcliff will be based in Cheshire, United Kingdom.

Share This Story On:

Stockroom //
New Products

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Health

This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Pet Parenting

This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

Pet Supplements

This digital guide provides valuable information on the subject of pet supplements, including details on the NASC and how brands should earn consumer trust.

Enews Subscribe

Subscribe To Pet Age
Sign up for the weekly e-newsletter, print magazine and more. Sign Up