Ziwi Appoints New GM of Global Marketing, Promotes Own to Senior Territory Manager

September 11, 2018

Ziwi has announced that Nigel King has joined the company in the newly-formed role of general manager of Global Marketing while Rose Casesi has been promoted to the position of senior territory manager – Northeastern United States.

In his new role, King will provide leadership to the marketing team and manage the development of Ziwi’s marketing strategy and initiatives throughout the global marketplace. He will be based in the company’s Auckland, New Zealand, office.

Nigel comes to Ziwi from Heinz Watties New Zealand, where he served as group marketing manager for pet food and infant nutrition. He also is a board member of the New Zealand Pet Food Manufacturers Association.

In her new role, Casesi will assist the VP of Sales in the management and training of Ziwi distributors and will take on additional key account management and planning responsibilities. She will also provide training and mentoring to selected market managers.

Casesi joined the Ziwi team in October 2017 as the Northeast territory manager and has successfully grown sales in her market. She has also played a key role in the success of Ziwi’s growth in the Southeastern U.S. region. The company says her previous experience in retail sales for TailsSpin Pets and outside sales for Nature’s Logic has helped her excel in her role at Ziwi.

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