Press release: Zesty Paws
Orlando, FL – Zesty Paws, a leading pet supplements brand, has hired Disa Pratt and Yvethe Tyszka as the Vice President of Sales and Vice President of Marketing respectively, effective immediately. They will be responsible for the strategic planning and execution of the sales and marketing vision and objectives at Zesty Paws to support the brand grow.
Pratt’s passion for natural wellness and supplementation is rooted in the over ten years she spent as the Vice President of Sales at New Chapter, a leader in organic whole food supplements and herbals. In this role, Pratt helped to expand the brand into the Canadian market and propel New Chapter to #1 in the natural products industry. Following New Chapter’s sale to The Proctor & Gamble Company in 2014, Pratt worked as the Vice President of Sales at Halo, Purely for Pets, where she led the sales team and worked with both Petco and PetSmart. Her experience in both worlds of pets and natural supplementation makes her a unique and perfect fit for Zesty Paws. Pratt’s primary focus is on two goals: building a strong strategic partnership with Zesty Paws’ current and emerging customers; and leading Zesty Paws’ growth at Target, where the brand launched earlier this year.
“As a pet parent of two rescue boxers, Oscar and Olive, I have tremendous love and passion for actively supporting and volunteering for local rescue organizations and having the ability to continue my career work in the pet industry at Zesty Paws is a dream come true for me,” says Disa Pratt, Zesty Paws’ new Vice President of Sales.
Tyszka brings with her more than 20 years’ marketing experience managing innovation across numerous categories, including product development, go to market strategy, and category creation. What has been a constant throughout her career is the focus on establishing a foundation firmly rooted in the voice of the consumer. Her time at Newell Brands as the Director of Marketing allowed Tyszka to capitalize on trends and transform insights into new products that provided successful partnerships with the sales teams to win with big box and digital retailers. Most recently at wine-tech start-up Coravin, as the Vice President of Marketing, Tyszka built a strong new brand category for a unique product, with international reach in over 60 countries. The key learnings from a startup environment, which thrives on innovation, and a larger company, which leverages proven processes, have provided her with the tools to support Zesty Paws in its mission to enable and inspire a Zest for Life in pets and pet parents. At Zesty Paws, Tyszka will focus on two key initiatives: bringing data-based insights to the table and leveraging them for communication, expansion, new product innovation, and sales growth; and launching Zesty Paws’ first national advertising campaign.
“My entire career has been preparing me for this extraordinary experience at Zesty Paws,” says Yvethe Tyszka, Vice President of Marketing at Zesty Paws. “I’m grateful and excited for the opportunity to work with a brand that has such fantastic growth potential and has a giving heart that serves not only its customers, but its pet parenting community.”
“I’m thrilled to welcome Disa and Yvethe to our Zesty Paws family,” said Steve Ball, CEO of Zesty Paws. “Each comes to the table with tremendous experience that will catapult Zesty Paws’ innovation, collaboration and service to pet parents around the world. I couldn’t be happier to be surrounded by such high caliber team, with each member bringing an innovative and a diverse perspective to the organization.”
Since 2014, Zesty Paws is lead by a team of pet parents who have been committed to providing premium products to enable and inspire a ZEST FOR LIFE in pets and pet parents. As a top rated pet supplement brand, Zesty Paws is the most trusted brand for innovative solutions that guide and empower the journey to wellness. Specializing in dog and cat care, Zesty Paws’ health and wellness products support pets to feel their best, in any stage of life.