October 25, 2017

World Pet Association (WPA), the business association that supports the needs of the entire pet industry community, and the producers of SuperZoo, the industry’s leading trade expo and conference in North America, is pleased to announce the appointment of Jacinthe Moreau as WPA’s new president.

Moreau is no stranger to the industry, as she is an accomplished leader and business professional with broad international experience in the animal health industry. Her career trajectory, which includes a variety of roles at prestigious companies such as Vetoquinol, Merial, Merck, VetSource and VCA Animal Hospitals, has successfully prepared her to lead WPA. Moreau’s special strengths lie in business, leadership, marketing and customer service. She has a well-demonstrated ability to combine science and innovation to create effective means of communications that engage with pet owners through traditional and online channels. Moreau will formally join WPA at the end of October.

“I could not be happier to welcome Jacinthe to the WPA family,” said Doug Poindexter, retiring WPA president. “Her business acumen will be a tremendous asset to WPA. Her thoughtful eye and keen understanding of the challenges and opportunities facing multiple groups within the pet industry will help key stakeholders work together to ensure the continued success of our industry. I am confident that I am leaving WPA and the pet business community in capable, strategic and considerate hands.”

In her position at VCA Animal Hospitals – a network comprised of more than 800 hospitals – Moreau was responsible for the development and launch of the company’s private brand of pharmaceuticals, parasiticides and derm products, the most extensive private brand line in the veterinary industry. She also spearheaded VCA e-commerce service to consumers, making it easier for pet owners to care for their pets. She created and led a team of marketing consultants to help veterinary hospitals across the country become more successful. Her recent role leading the VCA Wellness Plan division illustrates her polyvalent talents and abilities to push teams and businesses towards lasting success. In an additional expression of her leadership abilities and compassion toward animals, Moreau previously launched a non-profit organization to raise awareness and funds to combat pet cancer.

“The WPA board took great strides to ensure we were selecting a leader who would continue to advance our mission of creating a thriving industry and a healthy and happy world for the pets it serves,” said Michael Twain, chairman of the WPA board of directors. “Jacinthe is a natural leader, an open collaborator, an effective communicator and a passionate advocate for the health and happiness of companion animals; we know this from her nine years as a WPA board member. We could not be more pleased that she has agreed to serve in this new capacity.”

Not only an accomplished businesswoman, Moreau is the mother of four children and has been a passionate pet owner her whole life. She is the proud owner of two dogs, Playa and Sushi, and she and her husband, Serge, are also in the process of adding a new cat to their tribe.

To meet Jacinthe in person, plan to attend Aquatic Experience, held at Schaumburg Convention Center in Chicago, November 3-5, 2017; Atlanta Pet Fair & Conference, held at the Georgia International Convention Center in Georgia, March 8-11, 2018; America’s Family Pet Expo, held at the OC Fair and Event Center in Costa Mesa, California, April 27-29, 2018; or SuperZoo, held at the Mandalay Bay Convention Center in Las Vegas, June 26-28, 2018, with education June 25-27.

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