Pet Age Staff //May 10, 2017//
World Pet Association (WPA)—founded in 1950 and well known for hosting industry-leading events including SuperZoo, Atlanta Pet Fair & Conference, Aquatic Experience and America’s Family Pet Expo—has released a comprehensive whitepaper titled: “Social Media Best Practices for Pet Stores.”
Compiled by renowned social media expert, owner of Crystal Media and popular SuperZoo guest speaker Crystal Vilkaitis, the study provides easy-to-understand best practices and guidelines to help pet retailers evaluate and better use the social media tools at their disposal.
“Social media has become an indispensable tool for retailers and we recognize they’re hungry for information to ensure they’re optimizing their accounts,” WPA President Doug Poindexter said. “By providing a whitepaper focused on this hot topic, we’re giving retailers access to actionable ways to improve their businesses.”
In addition, the piece includes a case study following the social media emergence of The Pet Authority, Inc. in Albert Lea, Minnesota. Over the space of several months, the store eliminated traditional radio advertising in favor of Facebook advertising, following guidance from Vilkaitis and her team. As a result, the store generated 3,600 new fans and realized a 31 percent increase in sales and cost savings of $1,000.
Key takeaways for pet retailers looking to maximize their social media ROI include:
For more information, or to download the whitepaper: www.superzoo.org/free-white-paper/