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Woodrow Wear Makes Donation after California Wildfires


December 11, 2018

Press release: Woodrow Wear

After the devastation of the Paradise Camp Fire and the other destructive wildfires this season, California-based pet accessory brand Woodrow Wear donated over 920 sets of paw protecting Power Paws to dogs and cats in need of comfort and healing. The brand reached out to shelters and rescue groups in the affected areas, as well as those traveling to help to coordinate deliveries and partnerships with the veterinary practices attending the fire victims.

“Woodrow Wear was started to help people and pets. We’re deeply grateful to be able to keep injured paws safe, to provide comfort, and to help with healing,” says Lorraine Walston, CEO and Founder of Woodrow Wear. “The many organizations that we’ve sent Power Paws to are doing incredible work for the pets and animals who need them now more than ever.”

Power Paws non-slip pet socks help keep wounds clean, while also providing warmth and traction to senior pets and those with mobility issues. Further, Power Paws protect from adverse weather – both extreme cold and hot – and allergens. The accessories are perfect for everyday use, but are especially functional for pets with burned or injured legs and paws. There is even a line of Power Paws specifically designed for the longer, more sensitive paws of greyhounds, rounding out the inclusive accessory collection that caters to every paw size from cat/small dog all the way through XXX-large.

The brand is looking to send even more sets of Power Paws to pets hurt or displaced by the Woolsey Fire, Hill Fire and Camp Fire. Veterinarians and shelter workers use the soft, warm socks to help heal burns and wounds, as well as to provide traction on slippery surfaces for older dogs or those who have paw bandages limiting traction. Woodrow Wear’s goal is to have donated and shipped over 1,000 pairs of Power Paws to California cats and dogs.

Inspired by a senior dog named Woodrow, Lorrraine Walston’s mission was to provide a higher quality of life for pets who need a little extra help. Power Paws pet socks come in 13 sizes, numerous fashionable designs and two foot shapes including a line specifically for greyhounds.

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