April 11, 2016

Whistle has been acquired by Mars Petcare, which owns brands including Iams, Pedigree and Whiskas.

The purchase occurred in February. The company is rumored to have been bought for more than $100 million, although Whistle has not confirmed the number.

Whistle’s GPS Pet Tracker makes it easy for owners to keep tabs on pets’ fitness with a collar that monitors steps and which can be viewed on a connected app.

The San Francisco-based Whistle itself has made some acquisitions, purchasing the Tagg tracker in 2015.

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