Most of the time, we think of gift items as novelty, trinket or throw-in additions to a customer’s main shopping objective. That doesn’t mean they’re low in value. It just means the person buying the item is making a calculation about whether the recipient will actually like or want the item.
In the pet retailing space, it’s easy to appreciate that some items just don’t work as gifts. A dog or cat owner probably doesn’t want to receive a gigantic bag of dry food for their birthday or as a holiday present. The item that works as a gift is one that the recipient probably wouldn’t think to buy for themselves, but that they might nevertheless like and enjoy. As much as anything else, it’s about the recipient being satisfied that the giver did a good job in deciding what the recipient would like.
Branding matters just as much, if not more, when selling gifts compared with selling pet supplies. A person buying a gift item needs something to inspire confidence that the purchase represents some degree of quality. A trusted brand name can often serve as that form of assurance, although that can sometimes also drive up the wholesale price.
Actual quality isn’t a bad idea either. Generally speaking, people want to give nice gifts. Customers may be cost conscious, but a low-grade piece of plastic that will probably break within two days of being unwrapped is unlikely to please anyone. The appeal of an item like that is that it’s inexpensive and selling it doesn’t present much of a profit opportunity.
Keep Up With the Trends
Research the popular pet-related gifts. If one is unsure about the kinds of gifts people might want to buy for the pet lovers in their lives, i
t’s not a difficult task to obtain the correct research. Obtaining
Wrap It Upat least some basic research information online is simple. Google “pet-related gifts”, and that search engine should turn up a multitude of ideas to comb through. Better yet: Ask vendors. They know what’s selling and they know what retailers are asking for. They can also give guidance on pricing and merchandising, and they might already have ready-made displays that can help get the attention of gift-seeking customers.
Customer service makes a difference and offering gift
Think about offering cards, too. Cards go hand-in-hand with gifts, so if someone is going to give a pet-related gift, you might as well make it easy for them to give a pet-related card along with it. If they head off to the Hallmark store after they make their purchase with you, that’s a lost opportunity.
Since a gift item is designed to be given away, you can’t bank on the emotional attachment between the buyer and the item. If you can make the buyer feel good about giving the item away, in addition to making it as easy as possible to buy, you’ve got a remarkable strategy for selling gifts in the pet retailing environment.