fbpx
 

WellPet Changes Name, Aligns With Flagship Brand Wellness


Press release: WellPet

WellPet, the largest independent premium health food company based in North America, backed by Clearlake Capital Group recently announced it is changing its name to the Wellness Pet Company. With 100 years of heritage in premium pet foods and treats, Wellness Pet will build on its mission to bridge a life of common well-being between pets and the new generation of adoptive parents.

“We thought it was the perfect time to reintroduce Wellness Pet, a company that is resolutely focused on serving the new generation of pet parents at the start of their long parenting lives. Our relationships with pets are about more than companionship. Pets provide a mutually beneficial emotional bond that improves each of our daily lives, and proper, science-based natural nutrition is one of the foundational elements needed to keep them healthy, happy and fit,” said Reed Howlett, CEO of Wellness Pet Company. “Parents of pets and their pets are at the center of everything we do, and we believe that high-quality, natural nutrition focused on proven health outcomes is the foundation for creating this mutual well-being. We’re here to make a difference for more pets and their families.”

The premium health food category is the largest and fastest growing segment in the pet food industry, and Wellness Pet Company believes this is primarily driven by the wishes of pet parents. Millennials and Gen Z, who are expected to account for 58 percent of U.S. pet parents by 2025. This new generation of pet parents are looking for credible brands they can trust and are more interested in premium treats, toppings and supplements that give them confidence that their pets’ needs are met. satisfied. Wellness Pet will actively pursue its mission of creating natural nutrition that provides physical, mental and emotional benefits that pets can experience and parents can see, such as healthy skin and coat, optimal energy, digestive health, eyes, healthy teeth and gums, and immunity.

“We see enormous potential for Wellness Pet Company as a company with a mission that continues to provide pet parents around the world with the quality products they deserve,” said José E. Feliciano, co-founder and managing partner, and Arta Tabaee, Managing Director of Clearlake. “We look forward to supporting the strategic growth of the company using our operations, people and strategy, OPS manual, while supporting initiatives important to pet parents, such as a commitment continuous support for natural nutrition, a science-based approach, and sustainability.”

Wellness Pet Company continues the legacy of cutting-edge product innovation and results-driven nutrition, led by its flagship brand Wellness and includes the well-known dental treat brand WHIMZEES by Wellness and the wholly treat brand. Old Mother Hubbard Natural Dog Foods by Wellness, in addition to premium food brands Holistic Select, Sojos and Eagle Pack, all backed by its world-class operational and manufacturing capabilities built on quality and safety.

The well-being of pets and parents also means the well-being of their communities and the environment they enjoy together. That’s why Wellness Pet Company will remain committed to the global fight against climate change with more recyclable packaging, low – waste e-commerce shipments, and greater attention to manufacturing-related emissions while continuing to work with the highest food safety and compliance standards. Equally important will be creating and cultivating diversity, inclusiveness and belonging in the workplace.

The new company name will take effect in early 2022. Wellness Pet Company will continue to be headquartered in Tewksbury, Massachusetts. In addition, the company recently opened a new office in Boston, Massachusetts, the Consumer Connect Center (C3), a center of excellence that will focus on developing the best nutritional solutions for the next generation of pet parents.

Clearlake Capital Group, LP is an investment firm founded in 2006 that operates integrated businesses in private equity, credit and other related strategies. Based on a sector-oriented approach, she intends to partner with experienced management teams in providing long-term patient capital to dynamic companies that can benefit from Clearlake’s operational improvement approach,  OPSThe main sectors targeted by the company are technology, industry and consumer goods. Clearlake currently has over $55 billion in assets under its control, and its senior investment executives have led or co-directed over 300 investments. The company has offices in Santa Monica and Dallas.

 

Share This Story On:

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Health

This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Pet Parenting

This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

Pet Supplements

This digital guide provides valuable information on the subject of pet supplements, including details on the NASC and how brands should earn consumer trust.

Enews Subscribe


72148
close
Subscribe To Pet Age
Sign up for the weekly e-newsletter, print magazine and more. Sign Up