VitusVet, a pay-for-performance digital solution for veterinary practices, today launched its Online Store for veterinarians, adding yet another offering to its suite of services available to practices across North America. The announcement was made by Mark Olcott, DVM, CEO/co-founder, VitusVet, and Kalpesh Raval, CTO/co-founder, VitusVet.
The VitusVet Online Store is intended to serve veterinary practices that already sell their own medications and preventatives, enabling those practices to sell prescriptions online through the VitusVet mobile app to their clients. Since many practices keep their own inventory of prescription drugs for pets, this will allow for more efficient use of those products while also providing greater convenience for pet owners.
“Providing an Online Store capability to our customers has been on our product roadmap since day one,” Dr. Olcott said. “On the heels of our intelligent medication reminder technology announced earlier this year, and our direct appointment booking functionality announced last September, we are thrilled to add another piece of the foundational technology to practices who wish to go digital and, in the process, better serve their customers.”
“We take pride in listening to our veterinary practices, and we’ve heard loud and clear that they would like to be able to offer a convenient way for pet parents to access the inventory in their back office,” Raval said. “The VitusVet Online Store capability makes selling that inventory so much more convenient at both ends of the transaction, plus the pet owner can decide how to access the product, just as he or she does in every other aspect as a consumer.”
Similar to VitusVet’s already-available intelligent medication reminder, the online store aims to move the front desk staff off the phone so they can engage more with pet parents visiting the office. The intelligent medication reminder system includes a refill feature, which dramatically simplifies what has traditionally been a very high-friction process. The online store further helps veterinarians provide the kind of service and selection modern consumers have come to expect.
“The VitusVet Online Store for veterinary practices is the best of both worlds for the pet owner,” Dr. Olcott added. “It combines the convenience of internet shopping for prescriptions with the peace of mind that comes from knowing that the medications have been properly shipped and handled by their own veterinarian.”