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Vital Essentials Steps Up to Increase RAW Awareness


October 7, 2016

Vital Essentials (VE) recently welcomed Don Coltenback, a new RAW educator and VE advocate to their team.

According to the company, Don will create and execute educational programs that support RAW feeding, The ALPHA Prey-Model Diet and Vital Essentials’ goal to provide support, create awareness and ensure that every pet owner who wants or needs Vital Essentials has access to their products. In addition to VE’s Board Certified Nutritionist, Dr. Richard Patton, Don will be a supportive, reliable resource for distributors, retailers and pet owners who desire to learn more about raw feeding and the benefits of raw nutrition.

“VE continues to be the leader in advocating for healthy, happy pets across the globe” said Kevin Malnor, vice president of sales & marketing. “Don’s expertise and passion for pets will allow us to continue to elevate our leadership in this area as well as grow the RAW Category.”

His leadership and expertise from the past 25 years of coaching and mentoring pet owners will become the foundation of educational seminars, webinars and other informative platforms intended to deliver raw feeding awareness to retailers and pet owners entering the raw category.

“Aside from having top notch products and manufacturing procedures, the thought of being able help pets and pet parents on a grand scale has me chomping at the bit,” Coltenback said. “Pets and their well-being have been my life for the last 25 years and VE has given me the opportunity to reach more pets and people than I could have ever imagined.”

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