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March 26, 2015

Vital Essentials is conducting a campaign where they have invited retailers and pet owners to cast their vote for the next three treats to be added to the current six-item Freeze-Dried Vital Treats line-up.

With seven new options to choose from including Chicken Hearts, Beef Tendons, Wild Alaskan Salmon Rings, Beef Liver, Duck Nibs, Wild Alaskan Cod and Bully Sticks, voters are asked to select the top three new Vital Treats they would like to see added to the shelves of their favorite independent pet specialty store.

“It’s essential that we seek input and advice from pet parents, retailers and distributors as we look to enhance the line,” said Nick Hetcher, director of marketing at Vital Essentials. “Due to the overwhelming success of the Vital Treats line, launched in early 2014, we have received an outpouring of customer requests asking for more.  We plan to answer the call by introducing the new additions in June 2015.”

Voting will be open to the public at vitalessentialsraw.com through May 31, 2015.

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