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December 8, 2014

Vital Essentials is planning a number of events throughout the year to call attention to the ALPHA Prey-model diet which has been shown to be the healthier way to feed dogs and cats.

Lanny Viegut, Vital Essentials CEO, is declaring 2015 as the “Year of the ALPHA Dog”.

“Most Americans are typically more health conscious during the January,” he said. “We want them to think about a healthier lifestyle for the entire family, including their dogs and cats.”

To kick off the New Year, Vital Essentials will be promoting three of the top selling Purely RAW frozen entrées in support of their Feed Healthy campaign at independent pet specialty retail stores nationwide.

These entrées will be marked with a “Special Price” tag on packages. Vital Essentials Frozen Beef Patties, 6 pound package for $24.99, Vital Essentials Frozen Chicken Patties, 6 pound package for $24.99 and Vital Essentials Frozen Turkey Patties, 6 pound package for $29.99.

These promotional prices will be available in stores for a limited time.

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