January 29, 2015

Vital Essentials is proclaiming March 2015 as “Green Tripe” month to help raise awareness for this superfood for dogs. This is part of the VE ALPHA Prey-model diet campaign to encourage American pet-partners to feed healthier diets.

“March is a natural—everybody is thinking ‘green’ so we thought it was a great time to call attention to the rich nutritional benefits of Green Tripe, which contains high levels of active digestion enzymes, beneficial probiotics, essential fatty acids and other phytonutrients,” said Lanny Viegut, Vital Essentials CEO. “For dog parents who know the nutritional secrets of Green Tripe, many of them find it difficult to get Green Tripe. We have made it much easier by offering both Frozen and Freeze-Dried VE Green Tripe at independent pet stores nationwide.”

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