Vetnique Labs Names Noel Geoffroy as Global CEO to Drive Next Chapter of Growth

Vetnique Labs, a leading vet-recommended pet health and wellness company, has announced that consumer industry leader Noel Geoffroy has been named Global CEO, responsible for leading the global organization. Vetnique is backed by Gryphon Investors, a leading middle-market private investment firm.

Geoffroy has served in senior leadership roles at well-known global organizations including Sanofi, Procter & Gamble, Kellogg, Heinz and, most recently, Helen of Troy, leading global teams and scaling brands through periods of transformation and growth.

“We are thrilled to welcome Noel as the Global CEO of Vetnique. Her experience across consumer health, ability to build enduring brands, and commitment to mission-driven businesses give us strong conviction she will carry Vetnique’s momentum forward,” said Eddie Douglas, Managing Director at Gryphon.

Vetnique develops a range of specialty pet products which are vet-founded, vet-formulated and vet-recommended, including supplements and topical solutions for digestive and joint health, allergy and dermatological support, and ear care. The company’s Glandex brand is the #1 vet recommended digestive product (excluding probiotics) in the U.S., and its YuMOVE brand is the #1 joint mobility supplement for dogs and cats in the U.K.

James Bascharon, Doctor of Veterinary Medicine, who founded Vetnique and served as CEO of the North America operations, will continue as a Vetnique board member and serve as a Strategic Advisor to the company. Fiona Hope, who served as the company’s CEO for the U.K./Rest of the World, is leaving to pursue a new opportunity.

Chris Slager, Executive Chair of Vetnique commented, “Today marks an important milestone for Vetnique as we take the next step in our mission to bring science-based solutions to pet health. We are deeply grateful to Fiona and James for their leadership and their roles in creating the exciting business Vetnique is today, and I’m pleased that James will continue to help shape the company he founded and bring his veterinary expertise in his ongoing role as a board member. Noel brings a proven track record of commercial success and a leadership style ideally suited to Vetnique’s culture and the next phase of growth.”

Geoffroy has deep experience leading global high-performing teams at some of the world’s best known brands, delivering operational improvements and increasing shareholder value. She holds a BA from Clemson University and an MBA from the University of Virginia, Darden Graduate School of Business Administration.

“I am honored to join Vetnique’s passionate team at such an exciting moment. The company’s true obsession and relentless focus on helping pets thrive for life, backed by patented and science-backed products and veterinary credibility, immediately attracted me this this opportunity,” said Geoffroy. “Vetnique’s unique vet-founded, vet-formulated, and vet-recommended credentials create a powerful platform for growth, and I am excited to partner with the team to continue investing in research, innovation, and brand experiences that deepen trust with veterinarians and pet parents.”