According to the National Retail Federation, people will be spending $19.6 billion on Valentine’s Day this year, and $751 million of that will be on pets.
That means that, on average, people will be spending $5.50 on pets for Valentine’s Day.
The spending is also up from the past two years’ totals–$681 million in 2016 and $568 million in 2017.
Younger pet owners will be the main spenders, with a quarter of those under the age of 35 planning to buy Valentine’s Day gifts for their pets. In fact, those aged 25-34 are projected to spend $12.70 on their pets. Compare that to $2.54 people aged 55-64 plan to spend.
Happy Valentine’s Day to our readers and their pets!