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Trends and Products: CBD Pet Wellness

Julia Rivera//October 1, 2022//

Trends and Products: CBD Pet Wellness

Julia Rivera //October 1, 2022//

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According to industry experts, the utmost priority of manufacturers of cannabidiol (CBD) pet products should be the wellness of the companion animals we serve. After all, these products are intended promote wellness.

When it comes to CBD safety, the first step in ensuring a CBD product is clean is by having all finished products tested by an independent third-party, ISO-accredited laboratory and ideally testing the hemp extract prior to ever using it in a final product. Additionally, CBD manufacturers can, and should, help retailers boost sales by guaranteeing the effectiveness of their products. Manufacturers that are creating quality products should be confident in their products effectiveness when recommended for the right use cases.

According to Pawse, a CBD brand based in Kentucky, manufacturers should be instilling that confidence in their retail partners and their customers by offering a money back satisfaction guarantee.

“This assurance to the retailer and their employees goes a long way when consulting and recommending products to their customers,” said Pawse co-founder Bradley Kerrick. “With CBD as a relatively new wellness option, this provides a financially risk-free opportunity for a pet owner to purchase the product to see if they can achieve the desired results, and if not, they are fully reimbursed. This assurance goes a long way in the manufacturer/retailer/customer experience.”

Pawse also recommends that retailers and their customers be cognizant of where their CBD products are coming from, both geographically as well as where the hemp extract cannabinoid profile is coming from. From a geographic standpoint, there are many great places to grow phenomenal hemp, but Pawse notes areas that receive a significant amount of rainfall in the summer/fall months tend to be the most environmentally friendly.

“Hemp is a thirsty plant,” said Pawse director of operations Matt Frazier. “To grow as quickly and as tall as it does in just a few months, it requires a lot of water, and we’re fortunate in Kentucky that mother nature provides the plants all the water they need.”

When considering ingestible CBD products, pay attention to what additional ingredients are in the product. As Frazier explains, “it’s critical to understand the source and quality of the hemp extract [CBD], but almost as important is consideration for the additional ingredients in the products, and whether they are clean, sustainably sourced, and providing additional aid and function to the overall product.”

Research led by University of Nottingham showed that when ingested, CBD has three times greater bioavailability when paired with lipids, or fats. Pawse recommends paying attention to the primary ingredients, or the “carriers” of the CBD. Ideally, consumers want to have some animal or plant fats as a main ingredient in the product to further enhance product efficacy. 


Prospect Farms

Powered by organically grown full spectrum hemp extract, Prospect Farms formulates its pet drops with propriety terpene blends. The brand hand plants, organically grows, hand harvests, slow-dry cures, extracts, formulates and distributes products from its farm in Prospect, Maine.




Santeer’s LUV tablets blend nature and science so cats and dogs can get back to what they do best: play, sleep and enrich our lives. LUV’s formulations are made in the U.S.A CBD, CBG and CBN can help calm your pet and aid with their mobility. Adventure is everywhere with LUV.



CannaDrops Coconut 

Healthy Hemp Pet CannaDrops Coconut are made in small batches with premium ingredients including MCT coconut oil and USDA organic full spectrum hemp oil. Unlike any other pet CBD, HHPC’s hemp oil is vapor distilled, the cleanest extraction process, free from solvents or chemicals to deliver a healthier, more efficient product. 



ElleVet Feline Paste

ElleVet Sciences offers its proven CBD + CBDA complete oil in Feline Paste, providing everyday relief for discomfort, stress and neuro support in cats. The chicken liver flavored paste comes in a convenient dial a-dose syringe making it easy for cat owners to administer at home. This product is available through participating veterinary clinics. 



VETCBD  Equines 

VETCBD Hemp Tincture for Equines is a 3000mg veterinarian-formulated, triple tested, CBD oil made with organic extra virgin olive oil. Developed specifically for horses, it helps support normal brain function, joint mobility and provide calmness. With over six years of leadership in the veterinary cannabis and hemp industries, VETCBD brings its expertise to the equine market to help horses thrive.


Bark-Less Bites 

Pawse’s highly palatable freeze-dried Bark-Less Bites make pet wellness convenient and fun. Using premium USDA certified organic fullspectrum hemp extract along with Icelandic fish oil, calming plant terpenes, and a choice of six all-natural animal proteins to assist in CBD bioavailability, these bags are offered in trial (15-bite) and full (100-bite) bags. Available in Beef, Chicken, Duck, Fish, Lamb and Rabbit. 


Martha Stewart’s CBD for Pets 

Formulated by leading scientists at Canopy Growth, Martha Stewart’s CBD for Pets line features science-backed, gourmet flavored CBD soft-chews and supplements for dogs and carries the NASC Quality Seal. With three different flavor combinations of Soft-Baked Chews, dog owners can choose Wellness, Calm and Mobility packs with packages for both large and small sizes. All products are corn-, soy- and wheat-free and contain no artificial flavors, colors or preservatives.



CBD Water  

CBD Water by Waggin Water is the first CBD water made specifically for pets. Vet-approved CBD Water is completely flavorless and scentless. The brand’s 10mg Nano CBD is the easiest way to give pet CBD to a companion animal. Your dog won’t know the difference from their regular water. CBD Water available in 12-ounce resealable/reusable and half gallon containers. 



Charlotte’s Web 

Charlotte’s Web hemp extract products with CBD were designed with your dog’s best life in mind. Want to help keep your dog calm and relaxed, promote healthy hips and joints while supporting their skin health? This newly expanded pet line includes botanical blends, chicken flavored oils and topical balm to support your pup — mind, body and soul. 



Honest Paws CBD 

Honest Paws CBD products are made with 100 percent pure, full spectrum CBD oil and contain only the best nonGMO, THC-free, all-natural ingredients. Honest Paws full-spectrum CBD tinctures contain specific terpenes and active ingredients to address your pet’s unique needs. The product line has recently expanded with the introduction of tinctures for cats as well as for horses.



Romeo’s Relief Cream

From Ziggy Marley’s Apawthecary comes this true transdermal cream that penetrates the skin to systemically deliver full-spectrum, USDA Organic, Colorado-grown, third party-tested CBD in a hypo-allergenic, natural, liposomal base studied for effectiveness. Perfect for animals opposed to taking CBD oil orally and pet parents wanting a safe and effective solution. For cats and dogs. 



Daily Releaf Hemp Oil 

Pet Releaf’s Daily Releaf Hemp Oil 750 was developed with large to extra large dogs and multi-pet households in mind. Each bottle contains 750mg of CBD and only two ingredients: organic full-spectrum hemp extract with naturally occurring CBD and organic coconut oil. This oil is perfect for dogs who prefer to have their oil administered on an empty stomach.



Soft Chewables for Cats

With CBD from organic, full-spectrum hemp oil, Treatibles Surf ‘n’ Turf flavor Soft Chewables for cats offers five-in-one support for calming, gut health, joints and flexibility, immune system and skin health. Perfect for senior cats or those who prefer a softer consistency, these chewables feature catnip leaf, turmeric, papain and bromelain with a natural pork flavor and salmon. 



John O’Hurley CBD

John O’Hurley CBD products are manufactured by HempMeds, which sources the highest grade of materials and independently tests all products to ensure safety and efficacy. Full Spectrum topicals are available in 1.03-ounce (500mg) and 4-ounce (1500mg) sizes; both can be utilized on noses and paws for dryness as well as wound care. Tinctures are available in 2-ounce (500mg) and 4-ounce (2500mg) sizes. 



Earth Buddy

Earth Buddy starts with whole food ingredients and processes them minimally for your pets. The family-owned company creates quality, traceable farm-to-table products that are grown on its own farm in Colorado and made with love in its kitchen. Earth Buddy makes whole-plant hemp supplements, without the use of harsh chemicals, utilizing the full-spectrum of beneficial plant compounds. 



CBDistillery Full Spectrum CBD Oil Pet Tinctures were made with your pets in mind. Formulated with cold pressed hemp seed oil, which is safe for pets and aids in easy digestion, your customers’ pets can now enjoy all the benefits of CBD in these convenient and portable 30mL tincture bottles. Sourced from non-GMO hemp grown in the U.S.A. 




HEMPVET’s advanced calming portfolio includes HEMPMAXOIL with vitamin E and Rewards+ Calm Support soft chews, which combine broad-spectrum, non-GMO hemp complex with proprietary C10 Calming Colostrum Complex, developed by board-certified animal nutritionist Dr. Gary Pusillo. Supports fast-acting relaxation and general wellness to relieve situational anxiety, stress or nervousness, while contributing to the overall balance and harmony of the endocannabinoid system. 




Cornbread Hemp’s CBD Pet Oil is the only one flavored with the taste of corn dogs. Because they distill the hemp extract, this CBD oil does not contain the bitter taste that many pets don’t like, while retaining a full spectrum of cannabinoids. One full dropper is an ideal dose for a 40-pound pet. Safe for dogs and cats. 




CannaLove supplements are dedicated to improving the well-being of your dog by harnessing the power of hemp in doctor-formulated products that are naturally hypoallergenic, biodegradable and cruelty-free. CannaLove supplements boost your dog’s wellness by using only the highest quality ingredients made in the U.S.A. CannaLove has more bioavailability than other products, uses the company’s patented taurinol formula and is NASC approved. 



HOLI Calming CBD

HOLI Calming CBD treats are made by infusing organic Colorado hemp oil with freeze-dried beef to create a functional treat that is both delicious and nutritious. Each treat contains five mg of broad-spectrum CBD and is an ideal treat for pet parents who want to keep their treats and their pups healthy. HOLI sources all its ingredients from local farms and uses USDA facilities to ensure quality and traceability. 



Green Gorilla 

Freeze-Dried CBD Dog Nibs by Green Gorilla features niblets containing approximately three mg of CBD for easy dosing. These treats are made with freeze-dried lamb and the cleanest organic co-ingredients. Gorilla Farm Co utilizes sustainable organic agricultural practices benefiting the environment by maintaining soil quality without the use of chemical fertilizers, reducing soil degradation and erosion through cover crops and saving water by increasing soil organic matter.