Treat Planet Hires New VP of Sales Development

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Treat Planet, a subsidiary of Evergreen Holdings, LLC and maker of the Best Darn Treats on the Planet, has announced the hiring of Paul LaRose as vice president of Sales Development.

LaRose has extensive knowledge of the pet industry. Before joining Treat Planet, he was the director of North American Sales for Cosmos, a manufacturer of grooming and dental products under TropiClean. He has extensive experience working with distributors in the pet specialty segment. Further, LaRose had direct oversight to many of the national accounts. 

“Paul brings considerable market experience to our team which will help us continue to grow our premium dog treat business,” Treat Planet President Doug Martin said.

LaRose will help Treat Planet expand its sales efforts with a state-of-the-art customer support center and expansion of its sales and support resource for customers and sales reps nationwide.

“I am thrilled to join the team at Treat Planet,” LaRose said. “Treat Planet has built an incredibly strong brand through innovation, unique merchandising solutions and exceptional sales support. They have found a way to truly differentiate themselves and become a leader in the premium treat segment. I’m looking forward to contributing to what has already been a remarkable growth trajectory.”