Press release: Tractor Supply Company
Tractor Supply Company and country superstar Miranda Lambert’s MuttNation Foundation have announced a new partnership that celebrates pets and animals while increasing support for pet adoption and rescue shelters around the country. As passionate supporters of all animals, the two organizations will co-host in-store events during the month of August, and Tractor Supply will launch an exclusive product line Lambert created specifically for the retailer.
“Tractor Supply has always been my go-to place for all of my animal supplies, and it’s the perfect home for our new MuttNation line of dog beds, toys and supplies,” said Lambert, who in addition to her eight rescue pups also owns horses, cats and rabbits. “It’s amazing to be able to kick off this new partnership with so many dog adoptions. The number of mutts that will find loving homes from events in nearly 1,800 Tractor Supply stores, and the number of lives that will be better as a result—it’s just the best feeling in the world. I’m so proud to know that MuttNation will be a part of that.”
Starting this week, the first MuttNation by Miranda Lambert products will be available at Tractor Supply stores and online at TractorSupply.com. Exclusively sold at Tractor Supply, the MuttNation line will launch with comfortable and stylish pet beds. Pets will love the soft and snug beds, while owners will enjoy the stylish design options, which include everything from a Southwest pattern to a sophisticated cow print. Proceeds from MuttNation by Miranda Lambert products will help MuttNation Foundation provide support to animal shelters across the country.
Later this year, the entire MuttNation by Miranda Lambert product line will be available at Tractor Supply stores from coast to coast.
In addition to the launch of the exclusive pet product line, MuttNation and Tractor Supply are proudly partnering for a nationwide pet adoption event on August 24. Tractor Supply stores are welcoming customers and community members in to support animal nonprofits and their adoptable pets during the Out Here with Animals celebration, a monthlong event that benefits pets and animals of all kinds.
Out Here with Animals attendees can also donate to the pet supplies drive, happening at stores from coast to coast, which supports local rescues and shelters. Now through August 25, Tractor Supply stores will accept new and sealed food, toys, cleaning and grooming supplies and other pet accessories such as leashes, beds and bowls that will be donated to local animal shelters.
“At Tractor Supply, nothing excites us more than collaborating with like-minded organizations who support those in need,” said Nicole Logan, vice president and divisional merchandise manager at Tractor Supply. “Miranda and her MuttNation team have an incredible passion for finding forever homes for all shelter animals, and we are thrilled to be able to share in that same passion through our Out Here with Animals celebration.”
The Out Here with Animals celebration began on July 31 and lasts until August 25. As part of the annual event, stores nationwide will celebrate with pet treat tastings, special deals, giveaways and more. Additionally, Tractor Supply will also feature exclusive sales on premium pet and animal products.