To help retail partners showcase its Jackson Galaxy co-branded Pill-Masker Paste for Dogs & Cats, Tomlyn, a developer of scientifically developed, veterinarian-approved animal health products, has designed a new point-of-purchase (POP) display kit.
“The Tomlyn Pill-Masker paste is a product that our customers rave about when we see them in-person and when they reach out to us on social media. Because of its popularity, we wanted to make it easier for our retail partners to display the product in-store,” said Tabitha Cromer, marketing manager at Tomlyn. “Our partnership with Jackson Galaxy, and his face on the product label, further captures the attention of pet owners who see the display.”
The POP display kit comes pre-loaded with six Pill-Masker products for cats and dogs and is refillable. The kit can be used on a shelf or hanging from a wire grid to optimize space.
The Tomlyn Pill-Masker, an alternative to other less palatable pill aids, is easy to use and doesn’t dry out while filling. Each container includes over 50 servings and can be used as a treat or for training purposes. Animals of all sizes can enjoy the product, as it is highly palatable with its bacon flavor.
Tomlyn partnered with Galaxy, an animal advocate, host of Animal Planet’s “My Cat From Hell” and a New-York Times best-selling author, to promote the Pill-Masker paste in 2017. Together, Galaxy and Tomlyn strive to make the unpleasant job of giving pills to pets easier.
Retailers interested in ordering a Pill-Masker POP display kit can contact their distributor or a Tomlyn territory manager. The displays are available now. Additional information about the POP display can be found by contacting the Tomlyn customer service center at 1.877.580.7729.