Three Dog Bakery Honors Veterans with Promotion

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Three Dog Bakery will donate 5 percent of the total sales of its products, whether through its bakeries, its retail outlets or online made on Veteran’s Day to FISH (Food Industry Serving Heroes.)

In addition, the company will contribute a year’s supply of its dog food and treats to the recipients of its service dog initiative to further lessen the financial burden on America’s veterans.

FISH is a non-profit organization designed to engage the food industry in serving military veterans. With the donations from the Three Dog Bakery Veteran’s Day promotion, FISH will purchase service dogs to distribute to veterans in need.

“I’ve always been humbled by the sacrifices the men and women of our military make on behalf of American freedom, and I recognize the struggles they have returning home,” said Aziz Giga, co-owner of Three Dog Bakery. “It’s so important for those of us who have benefitted from their sacrifices to do what we can to help. For many, there is no greater need than simple, daily assistance – the kind that can often be provided with a service dog. We are encouraging our suppliers and service providers to participate with us by donating to FISH as well.”

Not surprisingly, service dogs are in high demand. Wait times can vary from six months to three years. Training begins when the dogs are young. Some organizations charge the recipient for their assistance dog to recoup some of the cost of training the animals. These highly trained canines work on average 8 to 10 years before they retire.

“Service and Companion dogs have become a life-changing necessity for many returning veterans, but are cost prohibitive for most,” said Paul Chapa, founder of FISH.