The Honest Kitchen, maker of 100 percent human grade pet food, has won a 2017 Editors’ Choice NEXTY Award. New Hope editors and trend researchers selected the brand’s Nice Mussels as a product that stood out at Natural Products Expo West—an honor that is only given to six companies each year.
Launched in October 2016, Nice Mussels are the first and only human grade freeze-dried mussels for dogs. The Honest Kitchen’s mussels are made solely with green and blue mussels sustainably farmed in New Zealand. The brand freeze dries the product to preserve maximum nutrients, quality and taste. Designed as a treat with benefits, the blue and green mussels contain Omega-3 fatty acids to support healthy skin and coat.
“Our single-ingredient Nice Mussels are a testament to our dedication to provide pets with the highest quality nutrition that is as environmentally friendly as possible. We utilize one of the world’s most sustainable seafood products in order to offer consumers a functional treat they can feel proud to purchase,” CEO and founder Lucy Postins explained. ”We believe our achievement as one of this year’s Editors’ Choice NEXTY recipients reiterates The Honest Kitchen’s continuous work to transform the pet food aisle in innovative ways.”
The Honest Kitchen provides whole food nutrition for cats and dogs through its meals, supplements and treats. All foods are minimally processed through a gentle dehydration process to protect the natural pigments (phytonutrients) in the ingredients, keeping the food vibrant, colorful and much healthier than processed ‘convenience’ pet foods. The company aims to continuously replace conventional ingredients with certified organic alternatives, as well as to source wildcrafted and organic herbs for supplements wherever possible.