Red Tettemer O’Connell + Partners (RTO+P) has released a scratch and sniff holiday dog book titled “Is That My Dinner?” for The Honest Kitchen to showcase product and communicate the benefits of feeding pets healthy food.
In partnership with illustrator Annie Davidson, who co-designed and executed the artwork, “Is That My Dinner?” is a story about a hopeful puppy scratching and sniffing his way through a holiday party in search of a proper holiday meal. Throughout the book, readers are taken through a selection of scratch and sniff scents including pumpkin and peppermint.
“We thought it would be super fun to really think outside of the box and create a slightly retro holiday campaign that would showcase our recipes in a unique way,” said The Honest Kitchen’s chief executive officer Lucy Postins. “We wanted to highlight the difference between our human grade whole foods for pets and conventional kibble and cans, which most dogs and cats eat. RTO+P has done an incredible job devising the idea of a scratch and sniff book, and we’re excited to show it off as we get closer and closer to extra treat season.”
The book will be available nationwide at retail stores and will contain samples of The Honest Kitchen’s Embark and Love products as part of a bundle. RTO+P has also created the new website www.IsThatMyDinner.com, which includes coupons redeemable in stores.