The Dog Stop Names Franchise Veteran New VP of Operations

Julia Rivera//December 6, 2022//

The Dog Stop Names Franchise Veteran New VP of Operations

Julia Rivera //December 6, 2022//

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Press release: The Dog Stop

The Dog Stop, the all-inclusive and award-winning dog care brand rapidly expanding across the U.S, recently announced the hiring of Jessica Will as the new vice president of operations. 

Will was immediately attracted to The Dog Stop upon her first meeting with the brand’s CEO and co-founder, Jesse Coslov, and the rest of the team. As a dog parent herself, she was able to see the difference in offerings when compared to other similar brands, from the canine care down to the retail standards.

“I knew that The Dog Stop was incredibly special,” said Will. “Not only does it fill a very important and exploding space within the pet care industry with a huge amount of opportunity and market share potential that continues to grow year after year, but it does so with a level of care, expertise and commitment that I’d never seen in all of my years working in franchising.”

Will, a certified franchise executive through the International Franchise Association (IFA), brings to the table a long and valuable history of business and franchise experience. She has spent most of her career in franchising, beginning in the legal and compliance sector and subsequently taking on all aspects of the global franchise system, including franchise development, training, operations and financial and strategic planning. Prior to joining The Dog Stop, Will spent 16 years with GNC in a variety of franchise leadership roles, both in the corporate headquarters and in the field working directly with franchisees. She also spent the last two years with tech startup ShipBob, developing and building their global network of independently owned and operated partners.

“During one of my earlier conversations with Jesse, we discussed how critical it is to have excellent infrastructure and support in place for franchisees,” continued Will. “I am committed to continuing to build out a world class franchise system that enables us all to meet the rising demand for our services and offerings.”

Owned and operated by dog people since 2009, The Dog Stop understands the complex process involved in dog care and knows that there is no such thing as a one size fits all approach. At The Dog Stop, expert staff at each location stay up-to-date on the ever-changing science that applies to dog training, grooming, and nutrition. A one-stop-shop also offering pet care products and supplies, each item on its shelves is the latest and greatest in its respective category, ensuring that each dog who stops by receives the very best treatment.

“We are very excited to add Jessica to the team,” said Coslov. “Her background in franchise leadership will be invaluable as we continue to expand The Dog Stop and find franchisees to bring our mission of quality pet care to new communities. All of our success is the direct result of our franchisees’ success, and we look forward to continuing this growth.”

So far through October, The Dog Stop has welcomed 24 new franchisees into the system, who will be opening 45+ locations. The Dog Stop’s initial franchise fee is $49,500, and the total investment to open a new location ranges from $289,500 to $601,625.

Founded in 2009 and franchising since 2013, The Dog Stop has been winning over dogs and owners with its all-inclusive facility complete with spa-style grooming, year-round boarding, individualized training, playtime-focused daycare and a natural pet retail store that carries ranked products all run by highly-qualified staff. Each component is catered to stimulate every dog’s physical and mental needs, ensuring that they leave happier and healthier. The Dog Stop currently serves dogs and owners in all 22 locations in 12 states.


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