The Company of Animals, an international supplier of training and behavior-enhancing products for pets, will debut new branding at SuperZoo.
Taking place June 26-June 28, 2018 in Las Vegas, Nevada, SuperZoo brings in more than 10,000 attendees from hundreds of cities across the globe. Because of this, The Company of Animals says SuperZoo presents the perfect opportunity for the company to provide the first glimpse of its new branding throughout the course of this three-day event.
The Company of Animals first began its rebranding project in early 2017, which involved a great deal of research into the global pet product market and its consumers. With the pet category growing each year, the company identified a need for an enhanced perspective into the wants and needs of their customers.
Throughout the process, The Company of Animals was able to begin redeveloping its corporate identity for some of its best-selling training and behavior brands, including Halti, Baskerville, Pet Corrector and CLIX.
“We’re very excited to unveil our new branding at SuperZoo,” said Bianca Rossi, head of Marketing, Americas. “Our entire team, from the UK to the U.S., has been working energetically on this new look which we feel better represents our brand identity and we’re confident these changes will resonate with consumers and further The Company of Animals as a key player in the training and behavior category.”
Today, The Company of Animals sells its products in over 50 countries around the world and has over 40 product categories in its portfolio. At SuperZoo, two new pieces of product development will also be revealed for the Halti Headcollar and Baskerville Ultra Muzzle.
The improved Halti Headcollar encompasses highly reflective webbing with greater padding in a lightweight form that delivers—when needed—a consistent pressure with instant release to optimize a kind, no-pull training. The updated Baskervillle Ultra Muzzle will bring owners a faster, more dexterous fitting, with built in safety features and stronger, lightweight functional parts.
“We’ve been developing a range of our products over the past year and strong connections with long established manufacturing sites gives us instant access to modern materials, which add greater lightweight strength, and comfort with improved durability,” said Andrew Groom, product developer at The Company of Animals. “This allows us to then focus on tested functionality.”
All distributors and retailers attending the 2018 show are invited to visit The Company of Animals for a sneak peek into the new branding at SuperZoo booth, #6127.