The Company of Animals Announces New Rack Merchandising Program

Listen to this article

The lead, collar and accessory aisle can sometimes be a cluttered, confusing section in independent pet stores, according to The Company of Animals. In response, the company recently announced the launch of a comprehensive rack merchandising program to catch the attention of shoppers and detail them on the company’s HALTI and Baskerville Ultra Muzzle lines.

Four pre-packed assortments are available showcasing the HALTI Walking Range line – 96 collars and leads in four assorted colors, 48 collars and leads in black/grey and red, 16 walking harnesses in black and red, and 16 walking harnesses in purple and blue. Designed to fit an in-line gondola or end cap four to six feet in height, each assortment comes complete; a header card featuring an easy-to-follow sizing chart is also provided to help shoppers select the best fit.*

Additionally, there are two pre-packed assortments available to promote the Baskerville Ultra Muzzle line – six various sizes in black and six various sizes in tan. A header card featuring an easy-to-follow sizing chart is also provided to help shoppers select the best fit. These compact racks can be easily installed in a gondola, on an end cap.

The Company of Animals’ sales team would also like interested independent retailers to know that all six of these pre-packed assortments are currently available from the COA distributor at a special discount price. To learn more about The Company of Animals HALTI and Baskerville Ultra Muzzle lines, please call 863-424-0598 or email [email protected].

*Once an order is placed, The Company of Animals will ship the rack fixture directly, and the products will ship from a distributor.