The American Kennel Club (AKC) has appointed Alexandra Aleskovsky its executive vice president and chief growth officer.
Aleskovsky will oversee the development of growth strategies based on insights, research, innovation, and marketing. In addition, her role will include formalizing the company’s strategic-planning processes, forging new working relationships and synergies across the organization, and establishing greater transparency and accountability for those carrying out AKC’s mission.
She will report to Dennis Sprung, president and CEO of the AKC.
“We’re thrilled to attract such high-caliber talent to the AKC,” Sprung said. “Alexandra is an excellent choice to help ensure we are well-positioned to ultimately drive strong growth, now and for the future.”
With over 20 years of experience growing consumer products and digital consumer brands, and leading the growth of new digital companies, Aleskovsky has established herself as an industry thought-leader and innovator. Most recently, she has been running a consultancy advising companies across industries on digital strategy and transformation, positioning, customer acquisition and retention, monetization opportunities and execution of the vision for growth.
Aleskovsky has previously held positions at eScholastic, WeightWatchers.com, ClubMom.com and iVillage.
“It’s an extremely exciting time to be joining the American Kennel Club,” Aleskovsky said. “It’s an organization with both a great history and a great future.”