Kerry Sutherland //January 16, 2013//
As you plan for the New Year ahead, it’s likely that a trade show or two (or forty) will make its way onto your 2013 calendar. Trade shows can be a wonderful place to introduce new announcements about your company, debut a new product, and they allow your brand to be in a concentrated presence of industry and mainstream media.
While you may be stationed at your booth, and frankly, unable to personally engage with the media; a strong, informative media kit can extend your brand’s presence and increase the potential for media interest…if done right.
Here are a few tips to keep in mind to make a good first impression when preparing for your next show.
If dealing with the media seems like something you have no time or interest in handling on your own, consider the help of a PR firm to ensure your press kits are ready for show time!
Cheers to the 2013 trade show season! I’m sure I’ll see you around!
-Kerry