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Jul 1, 2024

The Good Life: Consumers are Incorporating Their Pet’s Products into Their Own Lifestyle

Particularly since the pandemic, pets have become integral parts of the household for Gen Z and Millennial consumers. A 2022 study by Rover found that 1 in 10 pet parents are choosing to “raise” pets over children, due to reasons that include the lower net cost of care. The study found that this is most […]